Paid & Owned Media

Our advantage is measurable.

We take a customer-centric approach to how we optimize paid and owned media based on a comprehensive set of metrics.

Paid & Owned Media Services

Search Engine Marketing

We buy and optimize search programs based on performance, to drive online and offline impact.
Relentless Optimization

Our bid optimization frequency oftentimes outpaces other agencies 100:1.

Transparent & Frequent Reporting

Knowing the numbers, backwards and forwards, and tracking performance daily.

Keyword Streaming

Monitoring new keywords being searched for daily and adding them to campaigns to drive performance.

Feed Management & Product Listing Advertising

Optimizing product feeds to maximize revenue through Google search.

Measurement & Incrementality

Constant testing to prove paid search investments are generating an incremental ROI.

Quarterly Audits

Conducting internal audits on each of our accounts in the spirit of driving improved performance.

Preferred Partners

Partnerships and certifications with Google, Bing, Kenshoo, Channel Advisor and more.

Paid Social

We connect paid media investments within
social to e-commerce and in-store revenue.
Facebook Blueprint Certified
Proud to say that 100% of our paid social team is Facebook Blueprint certified.
Full-Funnel Strategy
Mining analytics and insights to inform investments that elevate awareness, equity and conversion.
Enterprise Attribution
Measuring impact on e-commerce and in-store return while accounting for incrementality, new customer acquisition and lifetime value.
Social Channel Exploration
Leading strategy and experimentation into emerging social channels, assessed by brand impact and financial return.
Performance Driven
Leveraging internal quarterly account audits, cross-platform creative reporting and automated reporting to uncover insights to drive performance.
Partnerships and Tools
Strategic partnerships across social platforms with PMDs which influence future product roadmaps.

Search Engine Optimization

We design and implement custom, performance-based SEO strategies to drive incremental value.
Strategy Development

Our detailed SEO audits inform customized strategies and quantify the business impact of various SEO opportunities.

The Impact of SEO

Developing ROI-based business cases to help enterprise organizations guide prioritization decisions, using best-in-class tools to measure overtime.

Stakeholder Education

Demystifying SEO. We take the time to educate all those that touch the site to make sure everyone’s decisions are aligned around SEO.

Search Demand Insights

Using search demand insights to inform merchandising and taxonomy decisions, content topic ideation and guide the content creation process.

A Full Suite of SEO Services

SEO expertise requires experience and expert coordination. We have both. Which allow us to deliver seamlessly among the suite of SEO services we provide:


-Technical SEO

-On Page Optimization

-Authority Optimization

-Content Strategy

-Local SEO


We prove which affiliate partners have the most significant impact on business outcomes while executing affiliate programs.

Defining the role affiliate marketing plays within your overall integrated marketing plan.


Optimizing investments to drive the highest ROI among publishers, promotions and channels.

Recruitment and Activation

Identifying new sites or optimizing existing ones in order to find incremental revenue opportunities.

Program Management

Managing program foundation management, promotional execution and compliance management.


Testing and finding the best performing discounts and cashback percentages.


Exploring new affiliate growth opportunities through influencer outreach and non-traditional publishers.

Publisher Management

Creating customized programs based on our partner’s needs.

Display and Video

We manage display media programs within self-service buying platforms and through strategic partnerships.
Full-Funnel and Cross Channel
Developing full-funnel media programs using display banners, online video, digital radio, connected TV, native ads, sponsored content and more.
Audience Approach
Leveraging first and third party data to conduct audience segmentation using DMPs, data onboarders, CRM databases and others.
Buying Flexibility
Selecting media environments, including Ovative's own demand-side platform, direct partnerships and managed services partners.
Planning and Measurement
Using tools and technologies to leverage audience insights, including comScore, Nielsen and DoubleVerify.
Preferred Partners
Strategic partnerships with Google, The Trade Desk, Criteo, Facebook, YouTube, LiveRamp and more.


We give clients the expertise, confidence and operational rigor to sell products on Amazon.
Media Strategy and Placement

Identifying Amazon’s role in your customer acquisition and retention strategies.

Financial and Operational Modeling

Defining an integrated strategy among vendor, authorized reseller and first-party seller models.

Listing and Feed Management

Creating new, or optimizing existing, product listings to increase search visibility and sales.


Insights on incrementality, new customer acquisition rates and existing customer behavior on Amazon.

Website Optimization

Improving the performance of your digital properties through testing, personalization and conversion rate optimization services.
Testing & Personalization

Managing iterative A/B testing programs and personalization campaigns to drive higher conversion and improve the return on traffic to your site.

Data Integrity & Implementation

Experts in Google and Adobe Analytics, tag management and data layer consultation to enable one source of data truth.

Analytics & Insights

Unlocking the power of your data by providing actionable insights, ongoing performance reporting, and ad-hoc analysis to better understand website behavior.

Replatforming Strategy

Supporting clients from strategy and planning to QA and measurement to set them up for successful replatforming projects.

Paid & Owned Media Case Studies