Affiliate

WHAT WE DO

Ovative approaches Affiliate marketing with a radically different, high-touch, measurement-first approach as we design and implement program strategies to help our clients drive incremental impact by eliminating wasted spend, increasing profitability, growing customer acquisition on and offline.

Services we provide, through advisory support or ongoing management, include:

Partnership management and optimization
Program recruitment and diversification
Placement, commission, and cashback strategy
In-store and card linked offer strategy
Incrementality analysis
Content and influencer strategy and optimization
Promo evaluation and strategy 
TM+ program strategy and management

Our Philosophy

Your affiliate program should drive incremental impact

We design and implement Affiliate strategies for our clients that eliminate wasted spend, increase profitability, grow incremental revenue, and drive customer acquisition both online and offline. This often leads to dramatic shifts in spend, allowing clients to reinvest efficiency savings to drive scale with high-value Affiliate tactics and partners.

How We Are Different

Focus on incrementality

We built a proprietary Affiliate Incrementality Model that transparently highlights cross-publisher incrementality, enabling us to see real performance drivers and change course as needed to optimize to Enterprise Marketing Return (EMR).

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Measurement-rooted approach

Our measurement approach creates an index for each publisher to inform strategy and optimizations, beyond just Affiliate platform data. We leverage insights and learning agendas to inform program decisions, including assessments of incrementality and effectiveness by publisher, tactic, pricing or payment structure, and promotion structure.

Strategic, high-touch program management

We are accountable for all aspects of Affiliate program management, from strategy to recruiting and management to ongoing testing and optimization. We ensure the channel is aligned with the clients’ brand voice, marketing objectives, and overall best interests. Our holistic approach to Affiliate program management means we work with you to define strategy, execute the approach, and consistently analyze performance.

Ready to find out how we can move the needle for you?

Let’s start with an audit. Our team will evaluate the foundation of your current Affiliate program in conjunction with a future-looking incrementality analysis to identify opportunities to elevate from an executional and strategic standpoint. We translate this to tangible recommendations that move your business forward. Elements of your program we will assess include:

Publisher spend and revenue contribution
Commission rates by publish, category, SKU
Placement incrementality by publisher
Communication strategy, publisher relationship sentiment, promo calendar

Request An Audit Today

Learn More About Our Comprehensive Audits

RESULTS

Upper Funnel Measurement

National Durables Retailer

Tracked progression of brand-influenced customers down the marketing funnel to uniquely evaluate and quantify brand performance….View more >>

Incrementality Testing

Leading Fashion Retailer

Tested the incremental impact of targeting existing Direct Mail audience with Paid Social messaging to help drive customers down the funnel….View more >>