Ovative Group Privacy Policy

This policy outlines the practices we follow in collecting, securing, using, and sharing personal information from individuals who access our website and in the services we provide our clients.


Ovative Group is a digital media and measurement company focused on helping our clients transform the measure of marketing success, starting with Enterprise Marketing Return.

While we do not have a direct relationship with customers who engage with our clients, we use anonymized and aggregated information as part of the products we provide.

Generally, the personal data we use is only associated with the media and advertising activities of our clients. This information is not typically associated with any customer. We do not know, nor will we attempt to know, the identity of customers engaging with our clients.

We do not sell personal data we collect

We do not sell personal data collected or received from our clients, other third parties, or from individuals accessing our website.

Categories of personal data we collect

As part of the services we provide to our clients, we may collect the following personal data:

  • Web activity dates and times
  • Details about types of devices, operating systems, and browsers
  • The IP addresses associated with those devices
  • The URLs of referring and visited client sites
  • Audience targeting data disclosed for client marketing purposes

How we collect or receive personal data

We receive or collect personal data in three ways:

1. Personal data we receive from our clients or third parties

Our clients provide us with data from advertising, sales, customer relationship management, digital media, and other sources. This data may be combined with, enriched by, or include additional data from relevant third-party services, including social media platforms.

When necessary, we use strong cryptographic hashing functions to reduce personal identifiers to a value that cannot be reversed, even by us! Usually, however, this client-supplied data is already anonymized when we receive it.

In any case, the personal data we receive is only associated with a specific client and is not tied to the customers who engage with them.

2. Personal data we collect as part of our services

As part of the services we provide to our clients, we may use anonymous and common web-based tracking technologies, including:

  • A small image embedded in a web page, known as a web beacon or tracking pixel, that allows anonymous tracking of access to specific web resources associated with products and services of our clients.
  • A cookie, or small text file that can be stored by a web browser (on any type of device), that enables anonymous tracking of browsers used to access sites associated with our clients.

In both cases, we only uniquely associate these tracking technologies with a specific client of ours, not with your identity.

3. Personal data collected directly via our website

When you fill out the Contact Us form on our website, we retain and use that information only for internal purposes to support and maintain our relationship with you. Specifically, this includes:

  • Collecting information if you are a potential or current client
  • Collecting information if you are a candidate applying to work for us
  • Responding to requests for information or to be added to our newsletter distribution list

Additionally, we employ standard tools on our website to better understand how it’s used, how it’s performing, and for our own marketing purposes. These tools use the same kinds of tracking technologies outlined above.

When we share data

We may share personal data for several reasons, including:

  • With our clients to provide our services, platforms, and products to them.
  • With companies that provide services to us in support of our business activities. For example, we use third-party cloud services to support our services, platforms, and products.

All third parties we engage, including the cloud providers we mentioned, are only authorized to use personal data we share with them as necessary to provide their services to us. Access to the data, services, and other cloud resources we use is tightly controlled.

We also require those third parties to adhere to industry accepted information security standards, privacy practices, and the principles of this Privacy Policy.

  • When we must to protect our rights, to protect your rights or safety, or the safety of others; to investigate fraud, misuse of our services, or other crimes; or to comply with legitimate law enforcement requests.
  • With legal authorities to help prevent fraud, comply with valid court orders, governmental or regulatory requests, or as otherwise required by law.

How we use anonymized statistical and aggregated data

We use anonymized statistical and aggregated data to provide our services, platforms, and products. This data is derived from the personal data we receive from our clients and gathered from other places.

Our use of this statistical and aggregated data does not affect your privacy because there is no reasonable way to determine which of that aggregated information can be associated with you.

Additionally, we use this data for our own internal processes to improve, monitor, and measure the performance of our services, and only share this anonymized statistical and aggregated data in alignment with the terms of this Privacy Policy.

Opting out of our services

If you would like to opt out of our services, there are two things to consider:

  • The data supplied to us by our clients or other third parties are controlled by those organizations’ own privacy policies. We do not control how they collect your personal data, so you will need to follow their published processes for opting out of data collection.
  • To opt out of our tracking technologies, you can configure each browser on each device you use to block cookies and to send “Do Not Track” (DNT) requests, if supported.

California consumer privacy

If you are a California resident, California Civil Code Section 1798.100 through 125 (part of the California Consumer Privacy Act, or CCPA) outlines specific rights you have related to your personal data.

For reference, your California consumer privacy rights are:

  • You have the right to know:
    • The categories of personal data collected about you
    • The categories of sources your personal data are collected from
    • The categories of third parties your personal data is shared with
    • The business reasons personal data is collected
    • The specific personal data collected about you
  • You have the right to request the deletion of your personal data
  • You have the right to know if your personal data is sold or disclosed for business reasons
  • You have the right to opt-out of the sale of your personal data
  • You have the right not to be discriminated against for exercising your consumer data privacy rights

Please note that we do not control the personal data our clients or third parties collect about you. However, we will take reasonable steps to assist them in completing requests related to your personal data privacy rights.

Changes to our Privacy Policy

We reserve the right to change, add, or remove portions of this Privacy Policy at any time and without notice. You can find the date this Policy was last revised at the top of this page.

Please check this page periodically to ensure you are fully informed about our current privacy practices.

Contact us

Feel free to reach out to us if you have any questions, concerns, or comments related to our Privacy Policy!  You can reach us by email to [email protected], via phone at 612-886-1010, or using the form at https://ovative.com/contact-us/.