Ovative Group is a digital media and measurement company focused on helping our clients transform the measure of marketing success, starting with Enterprise Marketing Return.
While we do not have a direct relationship with customers who engage with our clients, we use anonymized and aggregated information as part of the products we provide.
Generally, the personal data we use is only associated with the media and advertising activities of our clients. This information is not typically associated with any customer. We do not know, nor will we attempt to know, the identity of customers engaging with our clients.
We do not sell personal data collected or received from our clients, other third parties, or from individuals accessing our website.
As part of the services we provide to our clients, we may collect the following personal data:
We receive or collect personal data in three ways:
Our clients provide us with data from advertising, sales, customer relationship management, digital media, and other sources. This data may be combined with, enriched by, or include additional data from relevant third-party services, including social media platforms.
When necessary, we use strong cryptographic hashing functions to reduce personal identifiers to a value that cannot be reversed, even by us! Usually, however, this client-supplied data is already anonymized when we receive it.
In any case, the personal data we receive is only associated with a specific client and is not tied to the customers who engage with them.
As part of the services we provide to our clients, we may use anonymous and common web-based tracking technologies, including:
In both cases, we only uniquely associate these tracking technologies with a specific client of ours, not with your identity.
When you fill out the Contact Us form on our website, we retain and use that information only for internal purposes to support and maintain our relationship with you. Specifically, this includes:
Additionally, we employ standard tools on our website to better understand how it’s used, how it’s performing, and for our own marketing purposes. These tools use the same kinds of tracking technologies outlined above.
We may share personal data for several reasons, including:
All third parties we engage, including the cloud providers we mentioned, are only authorized to use personal data we share with them as necessary to provide their services to us. Access to the data, services, and other cloud resources we use is tightly controlled.
We use anonymized statistical and aggregated data to provide our services, platforms, and products. This data is derived from the personal data we receive from our clients and gathered from other places.
Our use of this statistical and aggregated data does not affect your privacy because there is no reasonable way to determine which of that aggregated information can be associated with you.
If you would like to opt out of our services, there are two things to consider:
If you are a California resident, California Civil Code Section 1798.100 through 125 (part of the California Consumer Privacy Act, or CCPA) outlines specific rights you have related to your personal data.
For reference, your California consumer privacy rights are:
Please note that we do not control the personal data our clients or third parties collect about you. However, we will take reasonable steps to assist them in completing requests related to your personal data privacy rights.
Please check this page periodically to ensure you are fully informed about our current privacy practices.