Ovative Group | Media. Measurement. Consulting.

Ovative Group is an independent, digital-first media and measurement firm.
We help change makers drive measurable performance.

Podcast Episode

Why Unified Marketing Measurement Is Key To Business Success

The verdict is in, and it’s unanimous: unified marketing measurement can transform your business. Ovative’s Beth McKigney and Troy Neidermire join Omni Talk Retail podcast hosts to discuss how shifting to unified marketing measurements, like Enterprise Marketing Return (EMR), can help retailers and brands optimize budget allocation, incrementality, and overall business outcomes.

Here’s what else they cover:

Breaking Free From Legacy Metrics
Embracing The Full Funnel
Valuing Upper Funnel Efforts
Building A Testing Framework
Gaining Stakeholder Buy-In

Introducing

The Lead

Conversations that Matter

Ovative experts walk the walk every day. Now you can hear them talk the talk in our latest video series. Welcome to The Lead, your source for ideas and insights into the ever-changing landscape of media, measurement, and creativity. You’ll hear leaders from across the organization discuss what’s new, challenge conventional thinking, and inspire action.

Watch the Episodes

People

We are a team of marketing experts

We do the hard work, every day, to drive performance and surpass expectations. We foster a trusting environment – with each other and our clients – where smart people perform at high levels, enjoy and respect one another, and support each other to stretch to their potential.

Join our Team

Meet our Leadership Team »

Results

We help clients push boundaries and think differently

We have created a new metric to measure and optimize media performance based on the incremental impact to the total business. We call it Enterprise Marketing Return (EMR). Our entire organization is oriented to help clients bring EMR to life.

See how we’ve helped courageous marketing and measurement leaders achieve extraordinary enterprise results.

Facebook

Informed Facebook Marketplace marketing budget and media mix decisions by quantifying the incremental value of Paid Search through testing and statistical analyses.

View Results

Coach

Continuously optimizing to Enterprise Marketing Return by leveraging a cross-channel planning approach, full mix execution, MAP  insights, and global reporting dashboards.

View Results

Fortune 10 healthcare company

Designed and ran a program to help a Fortune 10 healthcare company double digitally attributed applications by building industry-leading, digital-first customer acquisition capabilities.

View Results

See more results

Trusted by

We help leaders across industries, including Retail, Healthcare, Ecommerce, Financial Services, Consumer Packaged Goods Entertainment, Education, Food & Beverage, Travel, and Technology measure and optimize their marketing spend.

Offerings

Ovative helps change makers drive measurable performance with our customer-centric enterprise mentality, unparalleled team, and integrated media, measurement, and consulting services.

Media

Digital-first, customer-centric, enterprise-focused media programs that deliver profitable revenue and customer growth. Learn more »

Measurement

Technology, reporting, testing, and omni-channel measurement services that enable optimization to Enterprise Marketing Return. Learn more »

Consulting

Customer, marketing, and measurement strategies that accelerate enterprise growth. Learn more »

Insights

Proprietary insights, analyses, and perspectives for marketing and measurement leaders.

View all insights

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Measurement Insights

Google’s U-Turn on Cookie Deprecation: What it means for marketers

Cookie deprecation has been the biggest talking point of the marketing industry for several…. Read More »

<img decoding="async" alt=" " title="Kati Stewart" data-src="https://ovative.com/wp-content/uploads/2020/11/Kati-Stewart.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt=" " title="Kati Stewart" data-src="https://ovative.com/wp-content/uploads/2020/11/Kati-Stewart.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" src="https://ovative.com/wp-content/uploads/2020/11/Kati-Stewart.png" alt=" " title="Kati Stewart">

Kati Stewart

Director, Product Management

<img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" 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Measurement Insights

3 Kickstarter Questions to Pick Your MMM Partner

Struggling to determine which marketing activities are actually driving profit for your business? You’re…. Read More »

Jake Titus

Senior Manager, Measurement Solutions

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Enterprise Marketing Return

2024 Media Power Rankings: Win big with digital video and influencer marketing

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Alexander Matoushek1

Alexander Matoushek

Analyst, Measurement Solutions