Ovative Group
Services
Strategy Consulting
Omni-Channel Measurement
Paid & Owned Media
Products
People
Case Studies
Blog
LET'S WORK TOGETHER
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JOIN THE COALITION
LET'S WORK TOGETHER
REQUEST AN AUDIT
JOIN THE COALITION
Services
Strategy Consulting
Omni-Channel Measurement
Paid & Owned Media
Products
People
Case Studies
Blog
Ovative Group
Services
Strategy Consulting
Omni-Channel Measurement
Paid & Owned Media
Products
People
Case Studies
Blog
LET'S WORK TOGETHER
REQUEST AN AUDIT
JOIN THE COALITION
We're
transforming
the measure of
marketing success.
We're transforming the measure of marketing success.
SHOW ME HOW
How We Help
We measure and optimize media at the enterprise level, both online and offline.
Strategy Consulting
Shaping strategies to accelerate growth through marketing and measurement.
Omni-Channel Measurement
Delivering measurement solutions that unlock insights across all channels and devices.
Paid & Owned Media
Optimizing paid and owned media on key metrics that impact a client's business.
Audra Carson
Head of Content Marketing and Media Platforms
Ali Wing
Executive and Entrepreneur
You’re in Good Company
We work with retail, financial services, healthcare, and consumer packaged goods leaders to measure and optimize their marketing spend.
Ovative is made up of performance-driven people. If you give them a goal and a KPI, they will not only hit it - but over deliver every single time.
Audra Carson
Head of Content Marketing and Media Platforms
Ovative is an essential extension of our marketing team. They have deep experience and expertise in driving improved marketing performance.
Ali Wing
Executive and Entrepreneur
We Have the Best Team
Seriously. Our background, experiences and time spent on the client side create the perfect storm that make our staff the best in the business.
LEARN ABOUT OUR PEOPLE
Success Stories
Strategy Consulting
Williams Sonoma
Cross-Channel Measurement
Kohl's
Media Optimization
Michigan Lottery
Customer Acquisition
Stitch Fix
MORE CASE STUDIES
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Find Your Way to EMR
Please tell us a little about your company’s digital marketing efforts.
Step 1 of 5 -
1 / 5
20%
Paid Digital Media
Which scenario best describes how you're approaching paid digital media?
*
SELECT ONE
We spend most of our budget on brand search and retargeting.
We spend across multiple digital channels including brand and non-brand search, shopping ads and retargeting.
We spend across multiple digital and social channels including paid search, paid social, display and affiliate.
We spend across a full suite of digital and social channels and are regularly testing to find new channels, platforms and programs.
We are managing media mix across online and offline channels with a full funnel and contact strategy, regularly testing and focused on cross-channel optimization.
Owned Digital Media
Where would you rank your proficiency in website, content and SEO?
*
SELECT ONE
Our website captures leads and/or e-commerce sales, but we haven't spent much time or money on content creation, SEO or conversion optimization.
We've invested in landing page optimization, content creation, we have an active SEO program and proper tracking is in place.
We have an integrated SEO program that drives high-converting traffic and the ability to measure revenue by page type and branded / non-branded keywords.
We have an advanced SEO program producing revenue for non-branded keyword traffic and revenue, along with a sophisticated site testing program optimized based on customer segements.
Our SEO efforts are done in partnership with UX and media teams who optimize to conversion, along with comprehensive website personalization and analytics.
Marketing Measurement
What data and tech are you using to measure marketing effectiveness?
*
SELECT ONE
We only use platform (e.g., Google, Facebook) data to analyze our digital media effectiveness.
We use last click data from Adobe or Google Analytics for all channels, but only optimize to e-commerce.
We use platform and last click data, but have also considered - or implemented - multi-touch attribution.
We're measuring both online and offline, using multi-touch attribution and have tried to incorporate MMM or incrementality testing.
We're using multi-touch attribution to measure and optimize across all channels and customer segments through a common set of KPI's.
Organizational Readiness
Describe how your company plans and organizes for digital marketing.
*
SELECT ONE
Our teams work independently across marketing channels and there are gaps in our understanding of digital marketing.
We create cross-channel strategies and plans, but we continue to activate and budget only at the channel level.
We take an integrated approach to planning and budgeting, making cross-channel optimizations along the way.
Our measures of success and incentives include a healthy mix of company-wide and channel-specific metrics.
We are organized to operate, budget, activate and optimize across channels and we cultivate strong partnerships to develop cross-channel campaigns.
Digital Media Budget
What is your annual budget for paid and owned digital media investments?
*
Select one
$1 million / year
$1 million - $5 million / year
$5 million - $10 million / year
$10 million - $15 million / year
$15 million - $20 million+ / year
About You
Tell us a little about yourself so we can follow up with your results.
First Name
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Last Name
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Company
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Email Address
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