With consumer hesitations to buy and rising media costs, brands must maximize every dollar in their . Read More »

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At Ovative Group, we tackle the complex marketing and strategy problems that truly transform busines. Listen Now »

Retailers like Home Depot, Walmart, and CVS are setting up their own Retail Media Networks, allowing. Read More »

Google has officially announced the transition of Smart Shopping and Local Campaigns to Performance . Read More »

Over the past five years, with an even greater focus in the past 20 months, Ovative has focused on c. Read More »

“What does my organization need to do to get started with digital media in order to drive results?. Read More »

Could you be missing out on opportunities to maximize Enterprise Marketing Return (EMR)? Are you ove. Read More »

Are you a marketer wondering how your planned quarterly media investment stacks up? Do you have con. Read More »

Spending is up for pockets of consumers during the month of November, but not everyone is ready or a. Read More »

Cyber 5 spending fell short of expectations this year due to early shopping, evolving consumer behav. Read More »

Cyber 5 is expected to deliver strong sales volume and solid growth this year, with each day antici. Read More »

Workforce challenges and wavering consumer confidence mixed with shifts in the digital landscape. Read More »

Challenges throughout the global supply chain, from factory closures to increased transit times, hav. Read More »

The 2021 holiday season will require marketers to deliver in new ways to meet customer expectations.. Read More »

Holiday is a crucial time for marketers. Against the backdrop of a highly competitive landscape, w. Read More »

We know you’ve got a lot to consider this holiday season, but don’t panic. In this post we share t. Read More »

With back-to-school shopping behind us and holiday right around the corner, marketers must assess cu. Read More »

Marketers should start planning for Holiday 2021 by looking at the consumer first. Understanding key. Read More »

Marked by a global pandemic, an election, and the longest shopping season in history, 2020 was an un. Read More »

Apple’s iOS 15 update was released today and contains several new features that may impact mar. Read More »

The holiday season is nearly here, and marketers are being faced with a number of challeng. Read More »

In the past year, trust in the media has decreased by 8%, with 50% of people encountering fake news . Read More »

Marketers are ditching static images for video, utilizing new emerging formats following the success. Read More »

Conversion Rate (CVR) has long been the gold standard KPI for marketing and ecommerce leaders t. Read More »

When measuring and valuing their digital properties, Ovative has found that 80% of organizations we . Read More »

With Back-to-School and holiday seasons fast approaching, marketers must plan ahead to account f. Read More »

Amazon is the leading e-retailer in the United States with close to 386 billion dollars in sales i. Read More »

Customer-centric strategy is one of the most buzz-worthy topics in marketing today, but are marketer. Read More »

The end of June marked the close of the first half of the year, and a shift to Q2/Q3 . Read More »

Marketing measurement is vital to the design, execution, and effectiveness of marketing strategies, . Read More »

Amazon’s annual Prime Day Event surpassed expectations this year, garnering more than $11 billio. Read More »

30% of US adults plan to purchase during the Amazon Prime Day event this year, and 27% pla. Read More »

Marketers are aware that 3rd party cookies are rapidly declining in efficacy, and individual-level t. Read More »

As much of the U.S. continues to inch back toward a more ‘normal’, pre-COVID state, marketers . Read More »

Are you wondering if you should be testing TikTok? TikTok has over 732 million users, and more are j. Read More »

According to a 2021 Forrester study¹, less than a third of marketing decision-makers are using adva. Read More »

Each day, marketers are faced with decisions on how their brand should show up to consumers in key m. Read More »

Amazon’s Prime Day Event is slated to happen June 21-22, 2021. Marketers must begin digital strate. Read More »

Siloed teams, disjointed business goals, and a lack of understanding around the true value of market. Listen Now »

Following the Apple iOS 14.5 release late April, we are seeing emerging trends impacting app downl. Read More »

March was a month of significant macro-economic impact, highlighting the need for marketers to tak. Read More »

As marketers adapt to privacy changes, direct conversion and performance tactics based on individual. Read More »

Last week, Google announced that they plan to stop selling ads based on unique browsing history by n. Read More »

Typically attracting over 100 million US viewers, the Super Bowl is arguably one of the largest annu. Read More »

According to a recent statement by Google, their new Federated Learning of Cohorts (FloC) software m. Read More »

As Apple rolls out iOS 14 updates, there will be significant impact on marketers’ ability to both . Read More »

Consumer confidence falters amid COVID surges while in-store traffic rates experience 41% declines. . Read More »

Learn how shipping cutoffs are impacting media performance as consumers rush to find last-minute hol. Read More »