Marketing measurement is vital to the design, execution, and effectiveness of marketing strategies, . Read More »

Amazon’s annual Prime Day Event surpassed expectations this year, garnering more than $11 billio. Read More »

30% of US adults plan to purchase during the Amazon Prime Day event this year, and 27% pla. Read More »

Marketers are aware that 3rd party cookies are rapidly declining in efficacy, and individual-level t. Read More »

As much of the U.S. continues to inch back toward a more ‘normal’, pre-COVID state, marketers . Read More »

Are you wondering if you should be testing TikTok? TikTok has over 732 million users, and more are j. Read More »

According to a 2021 Forrester study¹, less than a third of marketing decision-makers are using adva. Read More »

Each day, marketers are faced with decisions on how their brand should show up to consumers in key m. Read More »

Listen to a new episode by Sarah Panus of her podcast “Marketing with Empathy” featuring Ovative’s o. Listen Now »

Amazon’s Prime Day Event is slated to happen June 21-22, 2021. Marketers must begin digital strate. Read More »

Siloed teams, disjointed business goals, and a lack of understanding around the true value of market. Listen Now »

Following the Apple iOS 14.5 release late April, we are seeing emerging trends impacting app downl. Read More »

March was a month of significant macro-economic impact, highlighting the need for marketers to tak. Read More »

As marketers adapt to privacy changes, direct conversion and performance tactics based on individual. Read More »

Last week, Google announced that they plan to stop selling ads based on unique browsing history by n. Read More »

Typically attracting over 100 million US viewers, the Super Bowl is arguably one of the largest annu. Read More »

According to a recent statement by Google, their new Federated Learning of Cohorts (FloC) software m. Read More »

As Apple rolls out iOS 14 updates, there will be significant impact on marketers’ ability to both . Read More »

Consumer confidence falters amid COVID surges while in-store traffic rates experience 41% declines. . Read More »

Learn how shipping cutoffs are impacting media performance as consumers rush to find last-minute hol. Read More »

Cyber 5 ecommerce performance crushed last year’s results. Read more on industry and Ovative clien. Read More »

Cyber 5 ecommerce sales are expected to outpace last year by nearly 40%. Competition will be high, a. Read More »

Expecting the unexpected is more critical than ever this holiday season. How can you avoid data ove. Read More »

Are you a retail marketer wondering how your planned holiday media investment stacks up? Do you hav. Read More »

Prime Day looked different this year: from occurring in October for the first time, unique consumer. Read More »

The stakes have never been higher nor as unpredictable heading into the holiday season. This year w. Read More »

Prime Day official dates were announced early yesterday morning sharing the event will run October . Read More »

Apple’s recent announcement, that the upcoming iOS 14 software will include enhanced customer dat. Read More »

As consumers embrace digital-first services, healthcare marketers must create seamless, digital exp. Read More »

Recent Facebook ad boycotts, budget shifts, and changing social platform dynamics have created new . Read More »

Retailers who have remained open throughout the pandemic have acquired a higher volume of new custo. Read More »

As the COVID pandemic continues to evolve, many businesses are faced with a unique opportunity to a. Read More »

In our third edition of “The Marketer’s Guide to Navigating COVID-19,” we are leveraging our . Read More »

In the next edition of our guide to navigating COVID-19, we are highlighting the topics and discuss. Read More »

As the COVID-19 situation rapidly develops, our teams are doing everything they can to help our cli. Read More »

Lisa Bailey, Vice President of Media and Digital Activation, and Josh Peterson, Senior Director at S. Listen Now »

The combination of customer-level targeting and personalization, the ever-growing flood of data and . Listen Now »

Customer privacy concerns are causing fundamental changes to marketing and measurement.  The data w. Listen Now »

Consumers demand personalization and, despite recent privacy trends, they are willing to share data . Listen Now »

In order to stay relevant in 2020, brands must be creative when thinking about new and different w. Listen Now »

A key component of Enterprise Marketing Return is measuring the incremental value of your media. Inc. Read More »

Understanding return on investment is the core question marketers must be able to answer about how t. Read More »

We are proud of the partnership we have built with Facebook and honored to be recognized as a verifi. Read More »

The advertising industry, by and large, is still dependent on cookie-based tracking technology to pe. Read More »

Alex Meyers, brand values activist at Ovative Group, speaks to the importance of company values and . Listen Now »

As we approach the holiday season, our teams do everything we can to get ahead of the planning proce. Read More »

Scott Dodge, Head of SEO at Ovative Group, reframes SEO as the most undervalued channel in your mix . Listen Now »

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) work stronger, and more efficien. Read More »

Amazon sold 175 million products during Prime Day last week, which is projected at $5.8 billion in t. Read More »

Your customer strategy must be crafted in the context of the broader business. This means segmentin. Read More »

Brandon sits down with CEO and Founder of Ovative Group, Dale Nitschke, to chat through priorities a. Listen Now »

John Chandler, Clinical Professor of Marketing at University of Montana and Andrew Van Benschoten, H. Listen Now »

Most attribution tools show display retargeting driving a $10+ return on ad spend. As a result, digi. Read More »

Many marketers struggle with successful adoption of advanced measurement technology.  According. Read More »

Most organizations spend more than half a million dollars annually on advanced measurement tools suc. Read More »

Ellen Walthour, CEO of The BrandLab, and Ingrid Sabah, Analyst at Ovative Group and BrandLab board m. Listen Now »

When looking at the tidal wave of data available to you as a marketer, it is critical that you stay . Read More »

Many marketers avoid testing the validity of their return on ad spend because they worry that they m. Read More »

One of the most common mistakes we see when it comes to marketing measurement is an over-reliance on. Read More »

Enterprise Marketing Return is one part metric, one part mindset. It’s a new metric that unifies . Read More »

You have a website. You want to ensure that both search engines and users can find it. You want to e. Read More »

While Amazon remains a thorn in the side of many-a-retail-giant, there’s no denying its outsized i. Read More »

You’ve fought for this media budget. You’re investing this media budget. And finally, you’re . Read More »

Liwanag Ojala, CEO of CaringBridge, talks about marketing in the non-profit sector and how Cari. Listen Now »

Fraudster (n.) – a bad guy scheming up new ways to steal your marketing dollars, right now. Ad F. Read More »

Growth is hard to find in today’s retail environment. Leaders of major retail organizations are q. Read More »

With Google’s recent decision to close the beta of their Attribution 360 measurement platform, man. Read More »

You start your morning by checking email on your phone, one of which is from your favorite place to . Read More »

Page speed has risen! If your site isn’t keeping up with the trends, then you’re losing business. Read More »

Like a herd of reindeer harnessed together, many retail marketers cannot seem to resist following t. Read More »

There are many ways to measure marketing impact — click-throughs, conversions, impressions — a. Read More »

There are multiple measurement solutions available to marketers today.  While these tools undoubte. Read More »

With the ongoing shift of customer engagement and marketing budgets to digital channels across . Read More »