Ovative Group | Media. Measurement. Consulting.

Ovative Group is an independent, digital-first media and measurement firm.
We help change makers drive measurable performance.

National Award Winners

Digiday Technology Awards

Best Marketing Analytics Platform

Ovative’s unified marketing measurement tool, MAP, measures media performance to determine the value of each touchpoint along a consumer’s path to purchase. MAP generates actionable insights to unlock incremental revenue and customer potential. Learn more about this award winning tool.

Introducing

The Lead

Conversations that Matter

Ovative experts walk the walk every day. Now you can hear them talk the talk in our latest video series. Welcome to The Lead, your source for ideas and insights into the ever-changing landscape of media, measurement, and creativity. You’ll hear leaders from across the organization discuss what’s new, challenge conventional thinking, and inspire action.

Watch the Episodes

People

We are a team of marketing experts

We do the hard work, every day, to drive performance and surpass expectations. We foster a trusting environment – with each other and our clients – where smart people perform at high levels, enjoy and respect one another, and support each other to stretch to their potential.

Join our Team

Meet our Leadership Team »

Results

We help clients push boundaries and think differently

We have created a new metric to measure and optimize media performance based on the incremental impact to the total business. We call it Enterprise Marketing Return (EMR). Our entire organization is oriented to help clients bring EMR to life.

See how we’ve helped courageous marketing and measurement leaders achieve extraordinary enterprise results.

Facebook

Informed Facebook Marketplace marketing budget and media mix decisions by quantifying the incremental value of Paid Search through testing and statistical analyses.

View Results

Coach

Continuously optimizing to Enterprise Marketing Return by leveraging a cross-channel planning approach, full mix execution, MAP  insights, and global reporting dashboards.

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Fortune 10 healthcare company

Designed and ran a program to help a Fortune 10 healthcare company double digitally attributed applications by building industry-leading, digital-first customer acquisition capabilities.

View Results

See more results

Trusted by

We help leaders across industries, including Retail, Healthcare, Ecommerce, Financial Services, Consumer Packaged Goods Entertainment, Education, Food & Beverage, Travel, and Technology measure and optimize their marketing spend.

Offerings

Ovative helps change makers drive measurable performance with our customer-centric enterprise mentality, unparalleled team, and integrated media, measurement, and consulting services.

Media

Digital-first, customer-centric, enterprise-focused media programs that deliver profitable revenue and customer growth. Learn more »

Measurement

Technology, reporting, testing, and omni-channel measurement services that enable optimization to Enterprise Marketing Return. Learn more »

Consulting

Customer, marketing, and measurement strategies that accelerate enterprise growth. Learn more »

Insights

Proprietary insights, analyses, and perspectives for marketing and measurement leaders.

View all insights

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Media Insights

Implementing Generative AI in a Paid Social Program

Generative artificial intelligence (GenAI) is ever-changing, with recent breakthroughs having the potential to heavily…. Read More »

<img decoding="async" src="https://ovative.com/wp-content/uploads/2022/01/Molly_Reeves.png" alt=" " title="Molly_Reeves">

Molly Reeves

Sr. Analyst, Paid Social

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Media Insights

Leveraging Generative AI in Marketing: A roadmap for brand marketers

Staying at the forefront of technological advancements is crucial to maintaining a competitive edge.…. Read More »

<img decoding="async" alt=" " title="Leander_Cohen" data-src="https://ovative.com/wp-content/uploads/2023/06/Leander_Cohen.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt=" " title="Leander_Cohen" data-src="https://ovative.com/wp-content/uploads/2023/06/Leander_Cohen.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt=" " title="Leander_Cohen" data-src="https://ovative.com/wp-content/uploads/2023/06/Leander_Cohen.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt=" " title="Leander_Cohen" data-src="https://ovative.com/wp-content/uploads/2023/06/Leander_Cohen.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" src="https://ovative.com/wp-content/uploads/2023/06/Leander_Cohen.png" alt=" " title="Leander_Cohen">

Leander Cohen

Sr. Analyst, Retail Media

<img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" alt="" title="" data-src="https://ovative.com/wp-content/uploads/2020/10/article.png" class="lazyload" 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Measurement Insights

Setting Up a Marketing Measurement Approach for an Emerging Channel

Emerging channels represent an exciting opportunity for brands to get in at the ground…. Read More »

Tyler Spiwak

Analyst, Measurement Solutions