Media. Measurement. Consulting.
We deliver results.
Ovative Group is a digital-first media and measurement firm.
We are transforming the measure of marketing success.
People
We are a team of marketing experts
We do the hard work, every day, to drive performance and surpass expectations. We foster a trusting environment – with each other and our clients – where smart people perform at high levels, enjoy and respect one another, and support each other to stretch to their potential.
Results
We help clients push boundaries and think differently
We have created a new metric that measures the holistic impact of marketing on our clients’ total business. We call it Enterprise Marketing Return (EMR). Our entire organization is oriented to help clients bring EMR to life.
See how we’ve helped courageous marketing and measurement leaders achieve extraordinary enterprise results.
Informed Facebook Marketplace marketing budget and media mix decisions by quantifying the incremental value of Paid Search through testing and statistical analyses.
View ResultsCoach
Continuously optimizing to Enterprise Marketing Return by leveraging a cross-channel planning approach, full mix execution, Marketing Analytics Platform insights, and global reporting dashboards
View ResultsFortune 10 healthcare company
Designed and ran a program to help a Fortune 10 healthcare company double digitally attributed applications by building industry-leading, digital-first customer acquisition capabilities.
View ResultsTrusted by
We help leaders in Retail, Healthcare, Ecommerce, Financial Services, Consumer Packaged Goods Entertainment, Education, Food & Beverage, Travel, and Technology measure and optimize their marketing spend.
Offerings
Ovative helps clients drive profitable growth through media services, omni-channel measurement, and consulting services.
Media
Digital-first, customer-centric, enterprise-focused media programs that deliver profitable revenue and customer growth. Learn more »
Measurement
Technology products that enable optimization to Enterprise Marketing Return. Learn more »
Consulting
Customer, marketing and measurement strategies that accelerate enterprise growth. Learn more »
Insights
Proprietary insights, analyses, and perspectives for marketing and measurement leaders.
Holiday KPIs
Marketer’s Guide to Holiday 2020 | Edition 3: Key Indicators to Watch
Expecting the unexpected is more critical than ever this holiday season. How can you avoid data ove. Read More »
Bethany Hawthorne
Senior Manager, Client Services
Enterprise Marketing Return
Marketer’s Guide to Holiday 2020 | Edition 2: EMR Retail Power Rankings
Are you a retail marketer wondering how your planned holiday media investment stacks up? Do you hav. Read More »
Chuck Anderson-Weir
Senior Manager, Measurement
Amazon Prime Day
Marketer’s Recap Holiday 2020 | Prime Day
Prime Day looked different this year: from occurring in October for the first time, unique consumer. Read More »
Mary Kate Evon
Analyst, Media