We are a nationally recognized, digital-first media and measurement firm. We help change makers drive measurable performance with our customer-centric enterprise mentality, unparalleled team, and integrated media, measurement, and consulting services.

Enterprise Marketing Return

We measure and optimize marketing investments using a holistic metric called Enterprise Marketing Return (EMR).

All of Ovative’s offerings are designed to help clients increase their Enterprise Marketing Return.

What we do


Paid & Owned Media Services

Optimizing digital and traditional media on a complete set of metrics that impacts a client’s business. Our integrated media planning and optimization capabilities span:

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Omni-Channel Measurement

Building and implementing technology platforms and omni-channel measurement solutions with ongoing support to unlock insights across marketing channels and devices, including:

Measurement Services:

  • Measurement and Data Strategy
  • Test Design, Execution, and Analysis
  • Media Performance Reporting

Proprietary Technology:

  • Marketing Analytics Platform (MAP): Our Marketing Analytics Platform and advanced measurement services are intentionally designed to help clients maximize enterprise sales and improve customer health through smarter marketing decisions
  • Owned Media Analytics Platform: Our Owned Media Analytics Platform helps clients measure the impact of owned media on enterprise goals
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Strategy & Measurement Consulting

Developing and implementing customer, marketing, and measurement strategies to accelerate enterprise growth, including:

Customer: Consumer Research and Insights, Customer Segmentation and Customer Activation Strategy

Marketing: Marketing Strategy, Digital Growth Advisory, and Paid Media Advisory

Measurement: Measurement Strategy, Solutions Design, and Martech Advisory

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