Enterprise Revenue: consider marketing’s impact on every sales channel including online, offline, and mobile
Future Customer Value: measure the long-term impact of marketing on customer acquisition, retention, and lifetime value
Incrementality: focus on the truly causal impact of marketing as seen through testing
Profitability: incorporate margin to emphasize the bottom-line impact of investments
Understanding marketing’s impact on each of these pillars is critical to success. Exposing these components of return, while bringing them together into a single, unifying metric allows for powerful optimization decisions.
Optimizing digital and traditional media on a complete set of metrics that impacts a client’s business. Our media capabilities include:
Building measurement technology products that unlock insights across marketing channels and devices including:
Marketing Analytics Platform (MAP): Our Marketing Analytics Platform and advanced measurement services are intentionally designed to help clients maximize enterprise sales and improve customer health through smarter marketing decisions
Owned Media Analytics Platform: Our Owned Media Analytics Platform helps clients measure the impact of owned media on enterprise goals
Developing and implementing strategies to accelerate enterprise growth through marketing and measurement including:
Customer: Consumer research & insights development, customer segmentation & strategy
Marketing: Customer strategy activation, media activation strategies, site activation strategies
Measurement: Measurement strategy & solution design, prototyping & implementation support, strategic reporting design & activation planning, testing & activation program management & execution