Retail Media
Ovative approaches all major and emerging retail media networks with a relentless focus on driving enterprise results.
WHAT WE DO
Our performance-driven experts help clients define their retail media and cross-channel media strategy. This includes activating proven paid and organic tactics and measurement capabilities across major and emerging retail media networks.
Our Philosophy
Performance-driven management unlocks enterprise impact
Ovative approaches all major and emerging retail media networks with a relentless focus on driving results, structuring our accounts, measuring, testing, and constantly optimizing in the most granular way to unlock Enterprise Marketing Return including online and offline sales, incrementality, customer lifetime value, and profitability.
How We Are Different
Executional excellence
We set up our accounts and technology to continuously optimize at the most granular levels, maximize impact, and provide hands-on strategic support from strategy to execution.
Strategic understanding of your business
We understand the role and impact of retail media in the broader context of your business strategy and marketing mix, informed by our deep retail expertise in all digital and traditional advertising channels.
Retailer agnostic
We are experts in the retail media networks that matter the most to your business, including being an industry-leader in Amazon and more than 12 additional retailers. As new programs emerge, we know how to maximize impact for our clients at all stages of maturity.
Our partnerships with Pacvue, Amazon Emerging Partner Network, and more help us influence the evolution of major platforms, advocating for increased measurement and functionality.
Rooted in measurement
We unlock advanced measurement to drive enterprise sales. When optimizing retail media, we focus on the metric Enterprise Marketing Return that includes online and offline sales, incrementality, customer lifetime value, and profitability. Our approach is rooted in best-in-class media reporting and ongoing partnerships with leading marketplace platforms to enable data-driven decisioning.
Ready to find out how we can move the needle for you?
Ovative provides strategic, performance-driven retail media management to unlock enterprise impact. If you want to drive sales, find and retain new customers, and maximize partners in the retail media space, then Ovative is for you. Let’s talk about how we can drive results for your business!
RESULTS
Post Consumer Brands
Ovative helped smoothly transition Instacart account ownership, stand up robust reporting using EMR values, and grew and expanded Posts’s Instacart account.…View more >>
Fortune 100 Home Improvement Retailer
Ovative developed a retail media network strategy and report suite development to elevate program strategy and reporting….View more >>
Insights
Media Insights
Annual Open Enrollment Wrapped: Optimizing search to get ahead in 2024
Everyone’s favorite time of year just wrapped. No, we’re not referring to the holidays.…. Read More »
Kyle Schwietz
Director, Paid Search
Media Insights
Cyber Week 2023: Winning Tactics and Industry Takeaways
Curious about the major trends that emerged from Cyber Week? Our experts analyzed performance…. Read More »
Ovative
Insights Team
Media Insights
Implementing Generative AI in a Paid Social Program
Generative artificial intelligence (GenAI) is ever-changing, with recent breakthroughs having the potential to heavily…. Read More »
Molly Reeves
Sr. Analyst, Paid Social
