MAP unifies Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) analytics capabilities to determine the value of each marketing touchpoint along a consumer’s path to purchase, while separating the base business and market influence from incremental marketing impact.
We couple MAP technology with hands-on media activation service support, ensuring that users are able to leverage insights to make actionable marketing decisions. Service support focuses on budget planning and forecasting, customer strategies, and media analytics and testing.
MAP insights are available via an on-demand, web-based reporting portal. Reporting and in-depth analytics (including our MMM models) are refreshed weekly, allowing clients to action on insightful marketing performance data on a weekly basis.
Tracked progression of brand-influenced customers down the marketing funnel to uniquely evaluate and quantify brand performance….View more >>
Tested the incremental impact of targeting existing Direct Mail audience with Paid Social messaging to help drive customers down the funnel….View more >>
Drove efficient new customer acquisition for the state lottery program through integrated media planning and experience enhancements….View more >>
Implemented Ovative’s Marketing Analytics Platform to unlock full visibility into enterprise impact of marketing dollars across participating retailers….View more >>
Working as an extension of the client team in an advisory media capacity to drive incremental impact enterprise impact, maximizing media optimization opportunities across Paid…View more >>
Maximizing Enterprise Marketing Return by delivering a comprehensive view of media leveraging Ovative’s Marketing Analytics Platform (MAP), which integrates MMM, MTA, incrementality, and customer future…View more >>
Building a full funnel, cross-channel media program that is optimized to customer and enterprise growth goals leveraging sophisticated media strategy, planning, and advanced measurement….View more >>
Continuously optimizing to Enterprise Marketing Return (EMR) by leveraging a customer-first strategy, holistic full-funnel cross-channel planning, and measuring using Ovative’s Marketing Analytics Platform (MAP)….View more >>