Meet MAP
Marketing Analytics Platform (MAP) built to help our clients optimize to a holistic metric we call Enterprise Marketing Return.
MAP is an analytics platform that measures the incremental impact of your marketing investments. It was purpose-built to measure the most comprehensive view of your marketing program, enabling smarter actions that impact performance of the enterprise at large.
How It Works
1. Comprehensive Data Collection & Identity Resolution
MAP resolves identities by onboarding client’s CRM data and building out customer-level pathing (inclusive of online and offline touchpoints along the path) to understand the various customer level/segment performance of online and offline channels together.
2. MMM, MTA, and In-Market Testing
MAP unifies Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) capabilities, allowing us to:
- Separate the base business and market influence from incremental marketing impact
- Assign business value to each marketing touchpoint across a consumer’s path-to-purchase
- Report on customer-centric metrics, such as the future value of customer purchases
- Incorporate expert opinion and results from in-market tests and optimizations to train the model to algorithmically get smarter
- Together, these capabilities enable our clients’ media teams to make smarter budgeting and tactical optimization decisions, drive profitable revenue growth, and increase customer acquisition.
3. Actionable Web-Based Reporting
MAP’s data environment powers an on-demand, web-based reporting portal. Reporting and in-depth analytics (including our MMM models) are refreshed weekly, allowing clients to action on insightful marketing performance data on a weekly (and sometimes even daily) basis.
MAP Performance Reporting
Executive Dashboard
How is my business performing at the top-line?
- Provides enterprise performance data at a quick glance to diagnose performance
- Identify macro trends in your business performance
- Used most often by C-suite, VP+
Cross-Channel Performance
How has EMR trended over the last month for my channels?
- Enterprise return across channels
- Common KPIs across channels
- Cross-channels learnings
- Used most often by C-suite, VP+
Channel Detail
What is driving the EMR performance of each channel?
- EMR metrics by subchannel with week-over-week comps
- Visibility into underlying metrics that inform granular, tactical activations
- Customer level pathing to understand the relationship between upper and lower funnel media
- Used most often by channel leads and subject matter experts
Customer Growth Performance
How healthy is my customer file?
- Customer file trends and relationship to growth expectations
- Customer trends by sales channel
- Key metrics that inform media budget allocations
- Used most often by executives, VP+,
Planning and Finance
MAP Services
We couple our MAP product with hands-on media activation service support, ensuring that our solution drives actionable marketing decisions with measurable impact to your bottom line.
1. Budget planning & forecasting
Remixing and reallocating media budget based to maximize Enterprise Marketing Return (EMR)
2. Customer strategies
Targeting specific customer segments with media strategies to increase new customer acquisition and maximize the lifetime value of existing customers
3. Media analytics & testing
Identifying opportunities across and within audiences, channels, devices and categories to scale your media program while maintaining profitability
MAP Client Snapshot
We help leaders measure and optimize their marketing spend.
