MAP unifies Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) analytics capabilities to determine the value of each marketing touchpoint along a consumer’s path to purchase, while separating the base business and market influence from incremental marketing impact.
We couple MAP technology with hands-on media activation service support, ensuring that users are able to leverage insights to make actionable marketing decisions. Service support focuses on budget planning and forecasting, customer strategies, and media analytics and testing.
MAP insights are available via an on-demand, web-based reporting portal. Reporting and in-depth analytics (including our MMM models) are refreshed weekly, allowing clients to act on insightful marketing performance data on a weekly basis.
Tracked progression of brand-influenced customers down the marketing funnel to uniquely evaluate and quantify brand performance….View more >>
Tested the incremental impact of targeting existing Direct Mail audience with Paid Social messaging to help drive customers down the funnel….View more >>