Marketing Analytics Platform
A marketing analytics platform that
enables decisions based on enterprise value.
MAP by Ovative Group is a marketing analytics platform used to collect, integrate, and enable decisions based on enterprise value. In support of every MAP instance are Ovative’s managed services, empowering our clients to optimize to enterprise at scale.
You have data compatibility and quality issues, it’s bound to the limitations of existing databases and you struggle to combine data from multiple sources.
Your organization is reacting to return based on siloed channel metrics rather than executing based on an incremental view of how much revenue digital drove in store.
Lack of insights, integrations, testing, and forecasting tools required for a marketing team to operate based on the consumer’s path to purchasing your product or service.
We’ve connected your data, built your models, created your metrics to unlock an always-on view across a variety of formats.
The result? Optimizing media investments based on online and offline return, adapting for each customer type. We call this Enterprise Return on Ad Spend.
We’ve captured your marketing data and unified it with your in-store and CRM databases for a consistent view across customer profiles by channel/tactic.
We’re measuring Enterprise Return on Ad Spend and optimizing your media based on a more complete set of metrics and customer segments.
We’re designing and executing media plans, optimizations, and tests by leveraging the insights and tools supplied by MAP and the support offered by the Ovative services teams.
MAP ties maurices’ customer and store data to digital interactions, enabling the brand to grow and increase efficiency of media investments.
Track, onboard and integrate data to increase data completeness and actionability across online, offline, devices and channels.
Statistical and data-driven models that dynamically credit media value to inform budget decisions and tactical level optimizations.
Tools and insights that inform budget planning, media optimization, incrementality testing, and strategic roadmaps.
We are offering product demos and free work sessions to qualified brands. During this session, we’ll collaborate with you to identify what you can do right now to improve measuring marketing ROI and begin to create a road map for how your company can enhance your longer-term marketing measurement capabilities.
A more detailed overview of MAP’s capabilities, the way we collect data and how we integrate existing measurement solutions into our platform.
