MAP resolves identities by onboarding client’s CRM data and building out customer-level pathing (inclusive of online and offline touchpoints along the path) to understand the various customer level/segment performance of online and offline channels together.
MAP unifies Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) capabilities, allowing us to:
MAP’s data environment powers an on-demand, web-based reporting portal. Reporting and in-depth analytics (including our MMM models) are refreshed weekly, allowing clients to action on insightful marketing performance data on a weekly (and sometimes even daily) basis.
How is my business performing at the top-line?
How has EMR trended over the last month for my channels?
What is driving the EMR performance of each channel?
How healthy is my customer file?
Remixing and reallocating media budget based to maximize Enterprise Marketing Return (EMR)
Targeting specific customer segments with media strategies to increase new customer acquisition and maximize the lifetime value of existing customers
Identifying opportunities across and within audiences, channels, devices and categories to scale your media program while maintaining profitability
We help leaders measure and optimize their marketing spend.