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Wrangling your marketing data to optimize the enterprise.

A marketing analytics platform that

enables decisions based on enterprise value.

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MAP by Ovative Group is a marketing analytics platform used to collect, integrate, and enable decisions based on enterprise value. In support of every MAP instance are Ovative’s managed services, empowering our clients to optimize to enterprise at scale.

Life Before MAP

DATA <br/>AGILITY
DATA
AGILITY

You have data compatibility and quality issues, it’s bound to the limitations of existing databases and you struggle to combine data from multiple sources.

ENTERPRISE VALUE
ENTERPRISE VALUE

Your organization is reacting to return based on siloed channel metrics rather than executing based on an incremental view of how much revenue digital drove in store.

MEDIA ENABLERS
MEDIA ENABLERS

Lack of insights, integrations, testing, and forecasting tools required for a marketing team to operate based on the consumer’s path to purchasing your product or service.

Life After MAP

We’ve connected your data, built your models, created your metrics to unlock an always-on view across a variety of formats.

The result? Optimizing media investments based on online and offline return, adapting for each customer type. We call this Enterprise Return on Ad Spend.

DATA <br/>AGILITY
DATA
AGILITY

We’ve captured your marketing data and unified it with your in-store and CRM databases for a consistent view across customer profiles by channel/tactic.

ENTERPRISE VALUE
ENTERPRISE VALUE

We’re measuring Enterprise Return on Ad Spend and optimizing your media based on a more complete set of metrics and customer segments.

MEDIA ENABLERS
MEDIA ENABLERS

We’re designing and executing media plans, optimizations, and tests by leveraging the insights and tools supplied by MAP and the support offered by the Ovative services teams.

The Impact Of MAP

MAP ties maurices’ customer and store data to digital interactions, enabling the brand to grow and increase efficiency of media investments.

Before MAP

  • What product categories are best at driving online & store sales?
  • What marketing touch-points are most impactful at driving customers in-store?
  • What digital media channels are best at reactivating lapsed customers?

After MAP

  • Dresses are a strong driver of store sales, increasing total company sales return on media investment by 13%
  • Investing more in display retargeting acquisition audiences led to a 5% in incremental revenue at same spend level
  • Increased support in paid social reactivation, the most efficient reactivation tactic, led to 60% growth in reactivated customers
Client Name
Client Name
Client Title
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Client Name
Client Name
Client Title
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Client Name
Client Name
Client Title
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How It Works

COLLECT
1
COLLECT

Track, onboard and integrate data to increase data completeness and actionability across online, offline, devices and channels.

ANALYZE
2
ANALYZE

Statistical and data-driven models that dynamically credit media value to inform budget decisions and tactical level optimizations.

ENABLE
3
ENABLE

Tools and insights that inform budget planning, media optimization, incrementality testing, and strategic roadmaps.

Live Life After MAP

We are offering product demos and free work sessions to qualified brands. During this session, we’ll collaborate with you to identify what you can do right now to improve measuring marketing ROI and begin to create a road map for how your company can enhance your longer-term marketing measurement capabilities.

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Take A Closer Look

A more detailed overview of MAP’s capabilities, the way we collect data and how we integrate existing measurement solutions into our platform.

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