The omni-channel measurement team fills gaps other agencies and technology companies struggle to address – applying customer data and advanced marketing measurement in ways that are actually useful to marketers. Many organizations struggle to fully leverage measurement capabilities to drive their business and establish a more holistic view of their marketing impact, creating the opportunity for Ovative to help.
A holistic and actionable analytics platform that measures the incremental impact of your marketing investments.
Ovative’s Marketing Analytics Platform (MAP) was purpose-built to measure the most comprehensive view of your marketing program, enabling smarter actions that impact performance of the enterprise at large. MAP unifies Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) capabilities to measure the incremental revenue (including online and offline) that your digital and traditional marketing efforts are driving.
MAP unlocks visibility into new metrics that empowers marketing leaders to answer new questions such as:
Too often we see companies invest in expensive marketing measurement tools but fail to action at scale against tool outputs. For that reason, we couple our MAP product with hands-on media activation service support, ensuring that our solution drives actionable marketing decisions with measurable impact to your bottom line.
Measure and optimize your site and owned media to their full impact on ecommerce, store, and the customer.
Ovative’s Owned Media Analytics Platform extends the power of our Marketing Analytics Platform to owned media, providing visibility to page-level performance, onsite customer behavior, category trends, and more. Insights support clients in test design and measurement, landing page optimization, and SEO. By connecting the site experience to all sales channels and customer attributes, the Owned Media Analytics Platform ensures websites are driving the maximum impact on customer behavior.
We couple our Owned Media Analytics Platform with hands-on site optimization and SEO service support, ensuring that our solution drives actionable decisions with measurable impact to your bottom line.
We get it. In some cases, out-of-the-box marketing measurement solutions don’t address your specific needs. For that reason, Ovative also offers services to help you design a custom-fit solution that will. Our measurement solution designs are rooted in your business needs and prioritize maximizing value from your existing datasets and technology investments.
Learn more about measurement solutions consulting:
Building a full funnel, cross-channel media program that is optimized to customer and enterprise growth goals leveraging sophisticated media strategy, planning, and advanced measurement….View more >>
Implemented Ovative’s Marketing Analytics Platform to unlock full visibility into enterprise impact of marketing dollars across participating retailers….View more >>
Maximizing Enterprise Marketing Return by delivering a comprehensive view of media leveraging Ovative’s Marketing Analytics Platform (MAP), which integrates MMM, MTA, incrementality, and customer future…View more >>
Continuously optimizing to Enterprise Marketing Return by leveraging a cross-channel planning approach, full mix execution, Marketing Analytics Platform insights, and global reporting dashboards….View more >>
Tested the incremental impact of targeting existing Direct Mail audience with Paid Social messaging to help drive customers down the funnel….View more >>
Drove efficient new customer acquisition for the state lottery program through integrated media planning and experience enhancements….View more >>
Connected onsite actions to store sales to identify most valuable site actions for improved website and media optimization efforts for the enterprise at large….View more >>
Our measurement team members are thought leaders in advanced measurement technology, approaches, and innovations. They frequently share insights, anonymized analyses and perspectives about the future of marketing, media and measurement.
Enterprise Marketing Return
Are you a retail marketer wondering how your planned holiday media investment stacks up? Do you hav. Read More »
Senior Manager, Measurement
Apple’s recent announcement, that the upcoming iOS 14 software will include enhanced customer dat. Read More »
In our third edition of “The Marketer’s Guide to Navigating COVID-19,” we are leveraging our . Read More »
Senior Manager, Measurement