The omni-channel measurement team fills gaps other agencies and technology companies struggle to address – applying customer data and advanced marketing measurement to establish a more holistic view of marketing impact and drive business outcomes.
Our team of advanced measurement experts and decision scientists partners with our clients and integrated media and consulting teams to inform advanced measurement strategies, support test roadmaps, and power media performance reporting.
We work tirelessly every single day to drive greater performance from media budgets based on metrics that matter for our clients and the technology that enables those decisions. We work with clients to understand what should be optimized along the funnel and across channels, what data is required and available, and what MarTech solutions enable these activations.
Questions We Answer:
Testing is a key aspect of our ongoing relationship with every client. As a bold and innovative partner, we explore opportunities to scale our clients’ programs within and across channels, seeking to increase the sophistication of digital media programs and measurement. We maintain testing roadmaps and learning agendas and align with clients on the role of testing and tests in queue.
Questions We Answer:
Ovative provides media performance reporting with unmatched insights and transparency for all media clients. Our online dashboards are accessible in real-time, refreshed daily, segmented by configurable levels of granularity, and supported by a data backend that allows for more robust cross-channel analytics and merging of multiple data sources for a single view. Ovative has a team of specialists that partner with our clients to gather requirements and bring to life best-in-class reporting.
Questions We Answer:
Ovative offers proprietary AI-driven technology to measure the incremental impact of marketing investments on total company performance.
Ovative’s Marketing Analytics Platform (MAP) was purpose-built to measure the most comprehensive view of your marketing program, enabling smarter actions that drive incremental enterprise revenue and customer growth. MAP unifies Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) capabilities to measure the incremental revenue (including online and offline) that digital and traditional marketing efforts are driving.
Questions We Answer:
MAP unlocks visibility into new metrics that empowers marketing leaders to answer new questions such as:
Measure and optimize your site and owned media to their full impact on ecommerce, store, and the customer.
Ovative’s Owned Media Analytics Platform extends the power of MAP to owned media, providing visibility to page-level performance, onsite customer behavior, category trends, and more. By connecting the site experience to all sales channels and customer attributes, the Owned Media Analytics Platform ensures websites are driving the maximum impact on customer behavior.
We get it. In some cases, out-of-the-box marketing measurement solutions don’t address your specific needs. For that reason, Ovative also offers services to help you design a custom-fit solution that will. Our measurement solution designs are rooted in your business needs and prioritize maximizing value from your existing datasets and technology investments.
Learn more about measurement solutions consulting:
Building a full funnel, cross-channel media program that is optimized to customer and enterprise growth goals leveraging sophisticated media strategy, planning, and advanced measurement….View more >>
Implemented Ovative’s Marketing Analytics Platform to unlock full visibility into enterprise impact of marketing dollars across participating retailers….View more >>
Our measurement team members are thought leaders in advanced measurement technology, approaches, and innovations. They frequently share insights, anonymized analyses and perspectives about the future of marketing, media and measurement.
Marketing Analytics Platform
A potential recession, data privacy concerns, and an ever-changing media landscape are just some…. Read More »
Kaylie Hanson
Analyst, Measurement Solutions
Measurement
One of marketers’ challenges is understanding the tangible impact of the media they run.…. Read More »
Chuck Anderson-Weir
Director, Measurement
Marketing Analytics Platform
Incrementality testing is the gold standard in understanding true marketing performance. However, marketing measurement…. Read More »
Kati Stewart
Senior Manager, Product