ENTERPRISE MARKETING RETURN
Transforming the measure of marketing success
We get it. Maximizing your marketing return is about more than just optimizing to short-term, incomplete KPIs like reach, frequency, and return on ad spend. It’s time to drive profitable business growth with Enterprise Marketing Return (EMR).
EMR is your differentiated approach to holistic media buying, planning, and measurement.
Don’t leave money on the table. EMR will help you measure the true value of your marketing efforts, uniting your marketing and finance teams in the process. We focus our efforts toward driving measurable impact in three key areas.
Profitable Revenue
We approach your business holistically, considering all sales channels—whether e-commerce, in-store, or wholesale—and beyond. And, we know it’s about more than just your total sales. We incorporate profit margin across your sales channels, customers, and beyond.
With EMR, understand the financial impact of your marketing investments.
Healthy Customer File
We’ll help you cultivate a customer-centric media strategy, valuing both new and existing customers. Beyond that, our experts will help you determine their true, long-term value.
With EMR, understand how your healthy customer file can fuel immediate and future profitable growth.
Brand Equity
We’ll help remove the ambiguities of your brand equity. Through modeling and testing, our experts measure both the causal impact and future value of your brand.
With EMR, understand the quantified impact your brand has on driving business outcomes.
Shatter silos. Drive transformation.
Imagine your data, teams and processes seamlessly connected. EMRge™ integrates it all into a unified view, empowering marketers to plan, buy, and measure campaigns more effectively, leading to stronger revenue, customer, and brand (EMR) outcomes. The result? Profitable growth.
IMPACT
We’re solving your toughest challenges with EMR
From diversifying your media mix to solving advancement measurement problems, our media and measurement experts have done it all with EMR.
+15-20%
better media efficiency
+5%
life in brand awareness and consideration
+10-15%
revenue growth
+5-10%
new customer growth
OUR CLIENTS
