Digital Media Strategy
Special Olympics Minnesota (SOMN) aimed to drive awareness of its annual Polar Plunge fundraiser and generate 15,000 event registrations. The non-profit partnered with Ovative to utilize paid media and advanced measurement to increase awareness, consideration, and registrations for the event.
$4.8M
Donations driven during campaign
APPROACH
Driving profitable growth with robust measurement
By taking a data-first approach, Ovative utilized advanced measurement to develop a strategic media plan to reach SOMN’s core audiences in new ways, drive awareness with new audiences, and increase conversion through registration pages. Ovative also helped SOMN lean into Microsoft’s beta test for their Ads for Social Impact grant program, growing overall media spend and increasing traffic.
IMPACT
Data-driven media drove profitable donations
SOMN drove increased awareness of the Polar Plunge, exceeding campaign performance goals.
$4.8M
In donations driven during campaign
88%
Exceeded event registrations goal
259%
Increased Paid Search reach
58%
Increase in paid media registrations
