Digital Marketing Audit
A comprehensive analysis of how your digital marketing programs are performing, with tangible recommendations that move your business forward.
How It Works
Our audits help marketers assess how to optimize your investments in digital marketing, for both paid and owned media. Our recommendations are rooted in tactical optimizations, and when implemented, regularly result in a 25% increase in incremental revenue.
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1. Discovery:
Meet with key stakeholders to align on goals and opportunities
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2. Assessment:
A team of specialists conduct a thorough analysis, benchmarking against best-in-class programs
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3. Roadmap
In-person walk through of our findings and prioritized recommendations tied to financial impact
Where We Can Help
Paid Search
Uncovering optimization opportunities to produce more scale and efficiency.
We frequently see…
- Significant bid changes only occur a few times per quarter. At Ovative, we average over 1,200 bid changes per day.
- Search traffic often goes towards ad groups with only one ad variation and low ad relevance.
- Keywords are added to most accounts on a monthly basis. We advocate for weekly mining of search term reports.
Paid Social
Experts in all major platforms, our paid social audits identify performance opportunities tied to your overall business goals.
We frequently see…
- Ineffective account structure preventing platform optimization
- Audience duplication, inaccurate audience inclusions/exclusions and substandard segmentation strategies inhibiting you from effectively reaching your target audience
- Inactive test and learn mentality against campaign variables (ex. full funnel objectives, bid strategies, ad format variation, product set development)
Display
A customized and comprehensive analysis of your media activation across standard banner, online video, digital audio, and more.
We frequently see…
- Audience segmentation is immature and lacks an intentional contact strategy
- Limited creative optimization particularly in funnel-specific strategies
- Underutilized inventory and buying types within the display ecosystem
Affiliate
Evaluating the foundation of your current affiliate program in conjunction with a future-looking incrementality analysis to identify opportunities to elevate executionally and strategically.
We frequently see…
- Absence of an effective measurement approach to understand the true incremental impact of various tactics across publishers
- Lack of foundational best practices and limited performance measurement, leading to sub-optimal partner performance and inefficient spend
- No coherent strategy to optimize partnerships with top publishers to ensure investment is allocated to high-value channel tactics
SEO
Finding ways to grow your organic search traffic and identify factors that are suppressing expansion.
We frequently see…
- Limited site taxonomies and duplicate content, inhibiting how search engines find your site.
- Search engines are unable to reach individual store pages via internal links.
- Opportunities to increase non-branded organic performance by organizing and planning content that aligns with search demand.
Site Optimization
Helping you improve site performance and discovering what is preventing your customers from moving through your site as seamlessly as possible.
We frequently see…
- Data collection strategies are creating an inaccurate or incomplete view of your users.
- An overwhelming amount of data and reporting causing confusion around what is driving business performance
- Declining conversion rates without a clear cause
- Site replatforming, migrations, or redesigns negatively impacting site performance.
- Inability to quantify the impact of various site design or feature changes.
Amazon
Using our custom checklist, we evaluate every single aspect of your Amazon presence to discover gaps and opportunities for expansion on this growing platform.
We frequently see…
- Uncertainty about where you stand relative to best-in-class brands and retailers.
- Inability to determine the impact of changing product listings and no visibility into organic ranking for products’ ideal search terms
- Underutilizing Amazon’s branding features to maximize the presence of your proprietary brands
- Inefficient use or underuse of Amazon’s advertising features