Media Insights

Marketer’s Guide to Navigating COVID-19 | Edition 5

Retailers who have remained open throughout the pandemic have acquired a higher volume of new customers than normal, many of whom don’t fit their typical customer profile.

How do you retain and increase the value of these customers?

Ed. 5 of “The Marketer’s Guide to Navigating COVID-19” outlines the recommended steps to define your COVID customer retention strategy.

As the COVID pandemic continues to evolve, many businesses are faced with a unique opportunity to acquire new customers and/ or new customers who don’t fit the traditional consumer profile.  Ovative founder Dale Nitschke notes:

“It is important to develop a customer strategy that builds long-term retention and increases the value of these customers—many of whom were acquired during a highly promotional time period.”

Our team recognizes that our clients each have very unique needs when it comes to retaining consumers digitally during this time. While every retailer’s customer strategy is unique, our recommendation is to ground your strategy in customer data activation. This way,  promotion of the right products and offers will drive cross-sell or up-sell opportunities, and allow your business to retain newly acquired consumers and maximize the value added to the retailer-buyer relationship.

Ovative is a digital-first media and measurement firm seeking to transform the measure of marketing success. At Ovative, we help brands move the needle. We are curious. We value your brand. We want to see you succeed. Connect with us to learn more!

Download the guide here.


Dianne Anderson

Senior Vice President, Media

About the Author

Dianne is the Senior Vice President of Media at Ovative. She is responsible for delivery and growth across paid digital media, traditional media, marketplaces, and creative services. Since joining the company in 2013, Dianne has been a key leader in establishing new channel practices, a strategic voice in media and marketing strategy and a driver scaling best in class... Read More >>

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