Integrated efforts across Ovative Site Optimization, SEO, and Paid Media teams to design and activate against a holistic strategy to improve the site experience and generate more effective total media performance.
An alternative private school system, providing personalized learning through a hybrid one-on-one online and in-person model, was looking for a focused Paid and Owned media strategy and ongoing support to drive applications.
1. Conducted a site audit, identifying opportunities in line with business priorities and best practices. Identified enhancements to lead forms, CTAs, navigation, location pages, and landing pages with roadmaps for future landing page and A/B testing.
2. Implemented site recommendations to capture increased market demand for online and hybrid learning. Specifically, prioritized updating lead forms and calls to action across the site based on user behavior.
3. Worked across Site Optimization and Search Engine Optimization (SEO) teams to maximize impact. Made recommendations on navigation updates, new campus-specific pages, and a new location search page for improved Organic ranking and a better overall user experience.
4. Worked with Paid Media teams to support paid messaging and campaign goals. Built a new core landing page template based on user flow and site best practices, prioritizing content creation for top priority campaigns before driving traffic to them.
Tested the incremental impact of targeting existing Direct Mail audience with Paid Social messaging to help drive customers down the funnel....View more >>
Duluth Trading, an apparel retailer selling in-stores, online, and via catalog, has been running their media through Ovative for 5 years. Ovative’s SEM and SEO teams work hand in hand to prioritize initiatives that boost organic ranking and content, thereby also driving SEM efficiencies. Ovative developed a sub-category page for cargo pants to boost SEO ranks and increase SEM quality score & conversion rates. ...View more >>