Media
Our advantage is measurable.
We optimize paid and owned media using a customer-centric, digital-first approach that impacts our client’s total business.
How We Are Different
Customer Centric: Audience-based media strategy and activation, aligned to customer goals
Enterprise-Focused: Optimize to the metrics that impact the bottom-line including Enterprise Revenue, Future Customer Value, Incrementality and Profitability
Reporting: Best in class reporting and performance views that enable transparency, collaboration, and action
Test and Learn: Roadmaps charting program advancement priorities, testing and learning agendas
Executional Excellence: Channel specialists, rigorous team training and certification requirements, industry-leading strategic partnerships that give clients a competitive edge
How we help
Integrated Media Planning &
Optimization
Knowing customers interact with brands across media channels (traditional, digital, site, email) and conversion channels (online, offline), we develop comprehensive marketing, media, and creative strategies to support a seamless customer experience and fuel customer and enterprise growth goals.
Ovative’s customer-centric, strategic focus on enterprise and incremental value moves us beyond standard program management to drive efficient growth across all channels. Ovative’s planning approach focuses on enterprise and incremental value. Our commitment to relentless optimization, the highest standards of success, transparent top-level leadership mindset, and excellence in everything we do differentiates us from competitors.
Our unparalleled integrated planning approach incorporates the following 4 key tenants across all channels:
- Strategy development and planning aligned to your business and customer goals
- Full-funnel approach incorporating brand-building and performance driving media
- Relentless testing and optimization
- Best-in-class reporting and enterprise measurement
What We Do
Paid Digital Media
Search Engine Marketing (SEM) »
We manage Paid Search ads across text and shopping based on online and offline performance
Paid Social »
We are experts in all major and emerging Social platforms and expertly utilize the full power of each
Programmatic & Display »
We leverage Programmatic technology and Display partnerships to reach high-value audiences, delivering on customer acquisition, retention, and branding goals
Affiliate »
We remove the ambiguity from Affiliate program management through our performance lens, measuring incrementality and efficiency to optimize and scale your program
Owned Digital Media
Search Engine Optimization (SEO) »
We sit at the center of marketing, site development, and product teams to drive, measure, and articulate the incremental enterprise impact from organic search while going the extra mile to support the implementation of technical, on and off page enhancements, and local optimizations
Digital Experience Optimization (DXO) »
We increase the enterprise value of your site, app, and email properties by improving all digital experience touch points in the customer journey and utilizing best practices in CRO, CXO, UX, A/B testing, and personalization
Retail Media and Marketplaces
Retail Media »
We help clients define their Retail Media and cross-channel strategy including activating proven paid and organic tactics with advanced measurement. Taking a retailer agnostic approach, we have expertise in over 12 different networks including Amazon, Walmart, and Instacart.
Integrated Traditional Media
Integrated Traditional
We provide holistic Video, Audio, Out of Home (OOH), and Print planning and buying services, which drives performance across the full media funnel through fluid program management, cohesive storytelling, and creative integration
Video & Audio »
We plan and buy national, local, direct response, and addressable video (including OTT, CTV, and linear), terrestrial radio, streaming audio, and podcasts
Digital & Traditional OOH
We leverage and manage select strategic partnerships to execute OOH within broader cross-channel strategies
We leverage partnerships with all major publications to negotiate Print as part of clients’ broader, integrated plans
Creative Services
Creative Lab »
Our team of creative strategists, designers, and animators produce customer-centric creative tailored to platform best practices and audiences, developing creative-focused test plans, monitoring results, and continuously iterating based on learnings. We develop effective creative solutions in partnership with Ovative’s Display, Paid Social, Site Optimization, and SEO experts to drive performance, including:
Creative Strategy
Customer experience design, engagement and content strategy, journey mapping, reporting, and insights
Paid Digital Creative
Paid Social, Display, Video, Audio, and Digital OOH
Owned Digital Creative
Website and Landing Page (UX and UI), Email (eCRM), and Content Development
Media Results
Social Media Online Marketplace
Helped a leading social media platform establish an integrated, off-platform holistic search strategy to capture highly qualified users and drive product-level metrics….View more >>
Online Medicare Aggregator
Connected digital media to the full customer experience, integrating offline call center data to inform intra-day media optimization for a direct-to-consumer start-up….View more >>
Media Insights
Our media team members are thought leaders in their respective channels and frequently share
insights, analyses and perspectives about the future of marketing, media and measurement.
On The Rise
Sarah Chang
Analyst, Consulting
Holiday Testing
Meta Advantage+ Shopping Campaigns are Worth the Test
Ovative clients invested over a third of performance spend on Meta’s Advantage+ Shopping (ASC)…. Read More »
Cory Pearson
Director, Paid Media
Holiday Planning
Deep Discounts and Paid Search Dominated: Cyber 5 Recap and Lookahead
Cyber 5 saw a record number of consumers shopping, but it was a lot…. Read More »
Karen Spitzfaden
Senior Manager, Consulting
Not ready for that? Contact us »