Integrated Media Planning & Optimization

How We Are Different

Customer Centric: Audience-based media strategy and activation, aligned to customer goals

Enterprise-Focused: Optimize to the metrics that impact the bottom-line including Enterprise Revenue, Future Customer Value, Incrementality and Profitability

Reporting: Best in class reporting and performance views that enable transparency, collaboration, and action

Test and Learn: Roadmaps charting program advancement priorities, testing and learning agendas

Executional Excellence: Channel specialists, rigorous team training and certification requirements, industry-leading strategic partnerships that give clients a competitive edge

How we help

Integrated Media Planning &
Optimization

Knowing customers interact with brands across media channels (traditional, digital, site, email) and conversion channels (online, offline), we develop comprehensive marketing, media, and creative strategies to support a seamless customer experience and fuel customer and enterprise growth goals.

Ovative’s customer-centric, strategic focus on enterprise and incremental value moves us beyond standard program management to drive efficient growth across all channels. Ovative’s planning approach focuses on enterprise and incremental value. Our commitment to relentless optimization, the highest standards of success, transparent top-level leadership mindset, and excellence in everything we do differentiates us from competitors.

Our unparalleled integrated planning approach incorporates the following 4 key tenants across all channels: 

Strategy development and planning aligned to your business and customer goals
Full-funnel approach incorporating brand-building and performance driving media
Relentless testing and optimization
Best-in-class reporting and enterprise measurement

What We Do

Paid Digital Media

Search Engine Marketing (SEM) »

We manage Paid Search ads across text and shopping based on online and offline performance

Paid Social »

We are experts in all major and emerging Social platforms and expertly utilize the full power of each

Programmatic & Display »

We leverage Programmatic technology and Display partnerships to reach high-value audiences, delivering on customer acquisition, retention, and branding goals

Affiliate »

We remove the ambiguity from Affiliate program management through our performance lens, measuring incrementality and efficiency to optimize and scale your program

Influencer »

We provide full-service influencer marketing capabilities, connecting brands to creators to share authentic content and execute full-funnel campaigns with measurable impact.

Owned Digital Media

Search Engine Optimization (SEO) »

We sit at the center of marketing, site development, and product teams to drive, measure, and articulate the incremental enterprise impact from organic search while going the extra mile to support the implementation of technical, on and off page enhancements, and local optimizations

Digital Experience Optimization (DXO) »

We increase the enterprise value of your site, app, and email properties by improving all digital experience touch points in the customer journey and utilizing best practices in CRO, CXO, UX, A/B testing, and personalization

Retail Media and Marketplaces

Retail Media »

We help clients define their Retail Media and cross-channel strategy including activating proven paid and organic tactics with advanced measurement. Taking a retailer agnostic approach, we have expertise in over 12 different networks including Amazon, Walmart, and Instacart.

Integrated Traditional Media

Integrated Traditional

We provide holistic Video, Audio, Out of Home (OOH), and Print planning and buying services, which drives performance across the full media funnel through fluid program management, cohesive storytelling, and creative integration

Video & Audio »

We plan and buy national, local, direct response, and addressable video (including OTT, CTV, and linear), terrestrial radio, streaming audio, and podcasts

Digital & Traditional OOH

We leverage and manage select strategic partnerships to execute OOH within broader cross-channel strategies

Print

We leverage partnerships with all major publications to negotiate Print as part of clients’ broader, integrated plans

Creative Services

Creative Lab »

Our team of creative strategists, designers, and animators produce customer-centric creative tailored to platform best practices and audiences, developing creative-focused test plans, monitoring results, and continuously iterating based on learnings. We develop effective creative solutions in partnership with Ovative’s Display, Paid Social, Site Optimization, and SEO experts to drive performance, including:

Creative Strategy

Customer experience design, engagement and content strategy, journey mapping, reporting, and insights

Paid Digital Creative

Paid Social, Display, Video, Audio, and Digital OOH

Owned Digital Creative

Website and Landing Page (UX and UI), Email (eCRM), and Content Development

Media Results

Paid + Owned Media

Social Media Online Marketplace

Helped a leading social media platform establish an integrated, off-platform holistic search strategy to capture highly qualified users and drive product-level metrics….View more >>

Online to Offline Optimization

Online Medicare Aggregator

Connected digital media to the full customer experience, integrating offline call center data to inform intra-day media optimization for a direct-to-consumer start-up….View more >>

See More Results

Media Insights

Our media team members are thought leaders in their respective channels and frequently share
insights, analyses and perspectives about the future of marketing, media and measurement.

View all insights