Media

Our advantage is measurable.
We take a customer-centric, digital-first approach to optimize paid and owned media based on a comprehensive set of metrics that impact our client’s total business.

How We’re Different

Customer Centric: Audience-based media strategy and activation, aligned to enterprise metrics

Reporting: Best in class reporting and program views that enable transparency, collaboration, and strategy iteration

Enterprise-Focused: Optimize to the metrics that impact the bottom-line including Enterprise Revenue, Future Customer Value, Incrementality and Profitability

Test and Learn: Roadmaps charting program advancement priorities, testing and learning agendas

Executional Excellence: Channel specialists, rigorous team training and certifications, industry-leading strategic partnerships that give clients a competitive edge

How we help

Integrated Media Planning &
Optimization

Ovative’s planning approach focuses on enterprise and incremental value. We move beyond standard program management to drive efficient growth across all channels. Our commitment to relentless optimization, the highest standards of success, transparent top-level leadership mindset, and excellence in everything we do differentiates us from competitors.

Our unparalleled, integrated planning approach incorporates the following 4 key tenents across all channels: 

  • Strategy development and planning aligned to your business model and customer goals
  • Full funnel approach incorporating brand-building and performance driving media
  • Relentless testing and optimization
  • Media, customized for your budgets and goals

Paid digital media

  • Search Engine Marketing

    We manage paid search ads across text and shopping based on performance, both online and offline
  • Paid Social

    We are experts in all major and emerging social platforms and expertly utilize the full power of each
  • Display

    We have programmatic, direct buy, banner, video & connected TV, digital audio, influencer, native and fraud / brand safety buying capabilities
  • Affiliate

    We measure incrementality and efficiency to optimize your publisher mix

Owned digital media

  • SEO

    We develop and execute holistic SEO strategies that elevate organic visibility, improve traffic capture, and drive incremental revenue
  • Site Optimization

    We improve the enterprise value of your site and mobile properties through conversion rate optimization, A/B testing, and personalization programs

Marketplaces

We activate proven paid strategies, product promotion, and measurement capabilities across Amazon, Walmart, and other major marketplace platforms.


Traditional media

  • TV & Radio

    We plan and buy linear TV and Radio as part of our full funnel capabilities
  • OOH

    We leverage and manage key strategic partnerships to execute OOH within broader cross-channel strategies
  • Print

    We have partnerships with all major publications to negotiate Print as part of your broader, integrated plans

Creative Lab

We have a team of creative strategists, designers and animators focused on customizing creative to platform best practice and audience, developing creative-focused test plans, monitoring results and quickly iterating based on what’s working. We partner closely with Ovative’s in-house Paid Social, Site Optimization and SEO experts to drive performance across paid and owned channels

Media Insights

Our media team members are thought leaders in their respective channels and frequently share
insights, analyses and perspectives about the future of marketing, media and measurement.

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