Meet EMRge
Transforming marketing into a driver of sustainable growth
Emrge stronger than ever.
Our proprietary suite of MarTech products and services is the measurement solution to your business challenges.
- Trustworthy and Timely Insights to maximize business revenue and profitability
- High-Value Customer Acquisition and Retention to develop a healthier, more robust customer file
- An Effective Marketing Mix to drive brand health and meet short-term revenue goals through full funnel impact
- Efficient and Automated Workflows to ensure seamless and effective media activation
An integrated product suite with enterprise impact.
EMRge optimizes every aspect of the media planning, buying, and measurement lifecycle, enabling connectivity throughout.
From building your media strategy to activating your full-funnel campaign to measuring and testing, Ovative’s integrated product suite is your partner through it all.
Enterprise Data Platform
It all starts with your data: your data, secured.
The integrity of your data is crucial. The Enterprise Data Platform is the trustworthy foundation of the Emrge Product Suite. We guarantee our platform is:
- Comprehensive: Your most important data ingested and organized from any source.
- Connected: Direct, secure API connections with top platforms, providing flexibility to ingest any dataset.
- Integrated: Powers the entire Emrge suite as the one source of truth.
- Owned By You: Data cleansed, transformed, organized, and visualized for you and ingested back into your own environments.
Our Product Suite
Unified Marketing Measurement
Our flagship product that unlocks incremental revenue and customer potential by:
- Actionable Weekly and Granular Outputs
- Measurument of EMR, a Holistic, Profitable View of Ecommerce and Store Sales
- Rapid Integration In-Market Test Results
- Producing Expert-Driven, Actionable Outputs
Forecasting and Scenario Planning
Predicts the incremental enterprise revenue of your marketing investments, delivering:
- Deduped Reach and Frequency
- Unaided Brand Awareness
- Purchase Intent
- Incremental Customers
- Media Return
Comprehensive Marketing Reporting
Delivers on-demand access to daily operational, descriptive performance data through:
- Web-Based Dashboards
- AI-Based Monitors and Alerts
- Expert-Driven Insights and Analysis
Media Operational Excellence
Ensures seamless and effective media activation through:
- EMR Syndication
- Web-Based Ad Intake and Trafficking
- Automated Ad Builds
- AI-Based QA, Alerts, and Insights
Actionable Testing Tools
Generates insights you can trust, including:
- Geo-Precision Studies
- Optimal Testing Approaches and Test Designs
- Advanced Data QAs and Analysis Validations
The EMRge Difference
Holistic impact requires holistic measurement.
Enterprise Marketing Return (EMR) is our unified optimization metric and approach that aligns business leaders to the metrics that impact their business the most. EMR goes far, far beyond ROAS.
EMRge powers EMR. EMR powers business transformation.
Fearlessly unlocking your business’ potential.
Our team of 500+ change-makers are dedicated to their craft. But more importantly, we’re determined to drive impact with it. With decades of media and tech experience across Retail, CPG, and Healthcare verticals, our experts will craft personalized solutions for your business with a hands-on approach. And we’ll enjoy it.
Meet a few of our tech leaders and aficionados.
Podcast Episode
Why Unified Marketing Measurement Is Key To Business Success
Here’s what else they cover:
- Powering Unified Marketing Measurement with EMRge
- Breaking Free From Legacy Metrics
- Embracing The Full Funnel
- Valuing Upper Funnel Efforts
- Building A Testing Framework
- Gaining Stakeholder Buy-In