We have the best team. We are genuine, engaged, driven, and accountable. Working with us will be the best part of your day.

Group sitting

Leadership Team

Ovative is led by an expert and dynamic team of individuals who have experience on both the client and agency side.

Dale Nitschke

CEO & Founder

Dale Nitschke's Linked In

Bonnie Gross

Executive Vice President, Talent Services

Bonnie Gross's Linked In

Steve Baxter

Executive Vice President, Media

Steve Baxter's Linked In

Steve Benson

Chief Financial Officer

Steve Benson's Linked In

Beth McKigney

Senior Vice President, Measurement

Beth McKigney's Linked In

Dianne Anderson

Senior Vice President, Media

Dianne Anderson's Linked In

Jesse Grittner

Senior Vice President, Growth

Jesse Grittner's Linked In

Jo Hamburge

Senior Vice President, Consulting

Jo Hamburge's Linked In

Ericka Strickland

Vice President, Paid Media

Ericka Strickland's Linked In

Erin Aberg

Vice President, Talent Services

Erin Aberg's Linked In

Jasmin Stevens

Vice President, Strategic Integrated Opportunities

Jasmin Stevens's Linked In

Jay Eyunni

Vice President, Client Services

Jay Eyunni's Linked In

Jen Alcott

Vice President, Client Services

Jen Alcott's Linked In

Shannon Kast

Vice President, Client Services

Shannon Kast's Linked In

Alex Arnason

Senior Director, Paid Media

Alex Arnason's Linked In

Alex Looker

Senior Director, Data Engineering & Solution Architecture

Alex Looker's Linked In

Andrew Pierce

Senior Director, Paid Media

Andrew Pierce's Linked In

Brent Decker

Senior Director, Client Services

Brent Decker's Linked In

Carrie Judisch

Senior Director, Business Development

Carrie Judisch's Linked In

Charlotte Ryan

Senior Director, Client Services

Charlotte Ryan's Linked In

Derek Nelson

Senior Director, Measurement Consulting

Derek Nelson's Linked In

Kate Bante

Senior Director, Strategy Consulting

Kate Bante's Linked In

Patrick Johnston

Senior Director, Digital Experience Optimization

Patrick Johnston's Linked In

Scott Dodge

Senior Director, SEO

Scott Dodge's Linked In

Scott Dyer

Senior Director, Technology Operations

Scott Dyer's Linked In

Sean Irwin

Senior Director, Retail Media

Sean Irwin's Linked In

Sherri Johnson

Senior Director, Client Services

Sherri Johnson's Linked In

Webb Friedly

Senior Director, Product

Webb Friedly's Linked In

Zak Haines

Senior Director, Paid Media

Zak Haines's Linked In

Albert Jordan

Director, Talent Services

Albert Jordan's Linked In

Alex Meyers

Director, Measurement

Alex Meyers's Linked In

Andrea Larson

Director, Champions of Change

Andrea Larson's Linked In

Andrew Bullock

Director, Paid Search

Andrew Bullock's Linked In

Andy Hartos

Director, Digital Experience Optimization

Andy Hartos's Linked In

Ben Culbert

Director, Activate Solutions

Ben Culbert's Linked In

Bethany Hawthorne

Director, Client Services

Bethany Hawthorne's Linked In

Cara Westhouse

Director, Activate Operations

Cara Westhouse's Linked In

Casey Radmann

Director, Talent Services

Casey Radmann's Linked In

Chris Thueringer

Director, Paid Media

Chris Thueringer's Linked In

Chuck Anderson-Weir

Director, Measurement

Chuck Anderson-Weir's Linked In

Cory Pearson

Director, Paid Media

Cory Pearson's Linked In

Emily Kopp

Director, Business Development

Emily Kopp's Linked In

Eva Thompson

Director, Integrated TV

Eva Thompson's Linked In

Frances Miller

Director, Client Services

Frances Miller's Linked In

Grant Griebenow

Director, Strategy Consulting

Grant Griebenow's Linked In

Heather Gray

Director, Client Services

Heather Gray's Linked In

Joanna Kauppila

Director, Paid Media

Joanna Kauppila's Linked In

Joe Bologna

Director, Paid Media

Joe Bologna's Linked In

John Hogue

Director, Data Science

John Hogue's Linked In

Kaitlin Kaiser

Director, SEO

Kaitlin Kaiser's Linked In

Kate Rassler

Director, Client Services

Kate Rassler's Linked In

Kathryn Connelly

Director, Paid Search

Kathryn Connelly's Linked In

Kyle Schwietz

Director, Paid Search

Kyle Schwietz's Linked In

Maryjane Glynn

Director, Ovative Marketing

Maryjane Glynn's Linked In

Megan Green

Director, SEO

Megan Green's Linked In

Tonia Miller

Director, Paid Media

Tonia Miller's Linked In

Our Story

After years of operating a large omni-channel retail business, I knew there was an opportunity to create a marketing firm that helped clients become more customer-centric and enterprise focused. A gap existed between business consultancies and advertising agencies that modern marketing approaches demand. In 2009, I formed Ovative Group to bring media, measurement, and consulting together under one roof to enable an enterprise approach that drives more profitable revenue and grows our clients’ customer files. Together, we’ve created a new approach to measure and optimize marketing investment, called Enterprise Marketing Return.

Every day, I am motivated by our mission to Fearlessly Unlock Potential. It’s an awesome goal. Our team’s fearlessness shows up every day with our clients, as most of what we do hasn’t been done at an operational scale before. We uncover insights in our client’s customer data to drive business impact and build a competitive edge. More than anything, I am energized by the opportunity to foster a trusting environment where smart people perform at high levels, enjoy and respect one another, and support each other to stretch to their potential. We are just beginning.

Our Values

  • Genuine

    We are empathetic, transparent, and diverse.
  • Engaged

    We are present, supportive, and solution minded.
  • Driven

    We are passionate, committed, and always learning.
  • Accountable

    We are intentional, responsible, and results oriented.

Want to know more about our leadership & development program?

DEI Commitment

Our commitment to diversity, equity, and inclusion

At Ovative, we vow to be champions of change. Fostering a culture inclusive of all dimensions of difference, within and beyond our walls, to attract, inspire and retain a diverse workforce.

We are committed to listening.
We are committed to understanding.
We are committed to just starting.

Learn More About Our DEI Commitment