People

We have the best team. We are genuine, engaged, driven, and accountable. Working with us will be the best part of your day.

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Leadership Team

Ovative is led by an expert and dynamic team of individuals who have experience on both the client and agency side.

Dale Nitschke

CEO & Founder

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Bonnie Gross

Executive Vice President, Talent Services

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Steve Baxter

Executive Vice President, Media

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Steve Benson

Chief Financial Officer

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Beth McKigney

Senior Vice President, Measurement

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Dianne Anderson

Senior Vice President, Media

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Jesse Grittner

Senior Vice President, Growth

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Jo Hamburge

Senior Vice President, Consulting

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Ericka Strickland

Vice President, Paid Media

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Erin Aberg

Vice President, Talent Services

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Jasmin Stevens

Vice President, Strategic Integrated Opportunities

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Jay Eyunni

Vice President, Client Services

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Jen Alcott

Vice President, Client Services

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Shannon Kast

Vice President, Client Services

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Alex Arnason

Senior Director, Paid Media

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Alex Looker

Senior Director, Data Engineering & Solution Architecture

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Andrew Pierce

Senior Director, Paid Media

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Brent Decker

Senior Director, Client Services

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Carrie Judisch

Senior Director, Business Development

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Charlotte Ryan

Senior Director, Client Services

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Derek Nelson

Senior Director, Measurement Consulting

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Kate Bante

Senior Director, Strategy Consulting

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Patrick Johnston

Senior Director, Digital Experience Optimization

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Scott Dodge

Senior Director, SEO

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Scott Dyer

Senior Director, Technology Operations

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Sean Irwin

Senior Director, Retail Media

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Sherri Johnson

Senior Director, Client Services

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Webb Friedly

Senior Director, Product

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Zak Haines

Senior Director, Paid Media

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Albert Jordan

Director, Talent Services

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Alex Meyers

Director, Measurement

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Andrea Larson

Director, Champions of Change

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Andrew Bullock

Director, Paid Search

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Andy Hartos

Director, Digital Experience Optimization

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Ben Culbert

Director, Activate Solutions

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Bethany Hawthorne

Director, Client Services

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Cara Westhouse

Director, Activate Operations

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Casey Radmann

Director, Talent Services

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Chris Thueringer

Director, Paid Media

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Chuck Anderson-Weir

Director, Measurement

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Cory Pearson

Director, Paid Media

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Emily Kopp

Director, Business Development

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Eva Thompson

Director, Integrated TV

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Frances Miller

Director, Client Services

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Grant Griebenow

Director, Strategy Consulting

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Heather Gray

Director, Client Services

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Joanna Kauppila

Director, Paid Media

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Joe Bologna

Director, Paid Media

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John Hogue

Director, Data Science

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Kaitlin Kaiser

Director, SEO

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Kate Rassler

Director, Client Services

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Kathryn Connelly

Director, Paid Search

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Kyle Schwietz

Director, Paid Search

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Maryjane Glynn

Director, Ovative Marketing

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Megan Green

Director, SEO

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Tonia Miller

Director, Paid Media

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Our Story

After years of operating a large omni-channel retail business, I knew there was an opportunity to create a marketing firm that helped clients become more customer-centric and enterprise focused. A gap existed between business consultancies and advertising agencies that modern marketing approaches demand. In 2009, I formed Ovative Group to bring media, measurement, and consulting together under one roof to enable an enterprise approach that drives more profitable revenue and grows our clients’ customer files. Together, we’ve created a new approach to measure and optimize marketing investment, called Enterprise Marketing Return.

Every day, I am motivated by our mission to Fearlessly Unlock Potential. It’s an awesome goal. Our team’s fearlessness shows up every day with our clients, as most of what we do hasn’t been done at an operational scale before. We uncover insights in our client’s customer data to drive business impact and build a competitive edge. More than anything, I am energized by the opportunity to foster a trusting environment where smart people perform at high levels, enjoy and respect one another, and support each other to stretch to their potential. We are just beginning.

Our Values

  • Genuine

    We are empathetic, transparent, and diverse.
  • Engaged

    We are present, supportive, and solution minded.
  • Driven

    We are passionate, committed, and always learning.
  • Accountable

    We are intentional, responsible, and results oriented.

Want to know more about our leadership & development program?

DEI Commitment

Our commitment to diversity, equity, and inclusion

At Ovative, we vow to be champions of change. Fostering a culture inclusive of all dimensions of difference, within and beyond our walls, to attract, inspire and retain a diverse workforce.

We are committed to listening.
We are committed to understanding.
We are committed to just starting.

Learn More About Our DEI Commitment