We have the best team. We are genuine, engaged, driven, and accountable. Working with us will be the best part of your day.

Leadership Team

Ovative is led by an expert and dynamic team of individuals who have experience on both the client and agency side.

Dale Nitschke

CEO & Founder

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Bonnie Gross

Executive Vice President, Talent & Operations

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Steve Baxter

Executive Vice President, Media

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Steve Benson

Chief Financial Officer

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Beth McKigney

Senior Vice President, Measurement

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Dianne Anderson

Senior Vice President, Media

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Jesse Grittner

Senior Vice President, Growth

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Jo Hamburge

Senior Vice President, Consulting

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Ericka Strickland

Vice President, Paid Media

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Jay Eyunni

Vice President, Client Services

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Andrew Pierce

Senior Director, Paid Media

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Brent Decker

Senior Director, Client Services

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Dan Sheehan

Senior Director, Creative Services

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Erin Aberg

Senior Director, Talent & Operations

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Jen Alcott

Senior Director, Client Services

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Kate Bante

Senior Director, Strategy Consulting

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Lindsay Westover

Senior Director, Business Development & Marketing

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Patrick Johnston

Senior Director, Digital Experience Optimization

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Scott Dodge

Senior Director, SEO

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Scott Dyer

Senior Director, Technology Operations

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Webb Friedly

Senior Director, Product

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Zachary Darkow

Senior Director, Measurement

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Zak Haines

Senior Director, Paid Media

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Alex Looker

Director, Data Engineering & Solution Architecture

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Alex Meyers

Director, Measurement

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Alex Arnason

Director, Paid Media

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Andrew Bullock

Director, Paid Search

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Carrie Judisch

Director, Business Development

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Casey Radmann

Director, Talent Services

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Charlotte Ryan

Director, Client Services

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Chris Thueringer

Director, Paid Media

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Chuck Anderson-Weir

Director, Measurement

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Cory Pearson

Director, Paid Media

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Eva Thompson

Director, Integrated TV

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Grant Griebenow

Director, Strategy Consulting

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Heather Gray

Director, Client Services

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Kyle Schwietz

Director, Paid Search

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Maryjane Glynn

Director, Ovative Marketing

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Megan Green

Director, SEO

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Sean Irwin

Director, Finance & Business Operations

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Tonia Miller

Director, Paid Media

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Our Story

After years of operating a large omni-channel retail business, I knew there was an opportunity to create a marketing firm that helped clients become more customer- centric and enterprise focused. A gap existed between business consultancies and advertising agencies that modern marketing approaches demand. In 2009, I formed Ovative Group to bring media, measurement, and consulting together under one roof to enable an enterprise approach that drives more profitable revenue and grows our clients’ customer files. Together, we’ve created a new approach to measure and optimize marketing investment, called Enterprise Marketing Return.

Every day I am motivated by our mission to Fearlessly Unlock Potential. It’s an awesome goal. Our team’s fearlessness shows up every day with our clients, as most of what we do hasn’t been done at an operational scale before. We uncover insights in our client’s customer data to drive business impact and build a competitive edge. More than anything, I am energized by the opportunity to foster a trusting environment where smart people perform at high levels, enjoy and respect one another, and support each other to stretch to their potential. We are just beginning.

Our Values

  • Genuine

    We are empathetic, transparent and diverse.
  • Engaged

    We are present, supportive and solution minded.
  • Driven

    We are passionate, committed and always learning.
  • Accountable

    We are intentional, responsible and results oriented.

Want to know more about our leadership & development program?

DEI Commitment

Our commitment to diversity, equity, and inclusion

At Ovative, we vow to be champions of change. Fostering a culture inclusive of all dimensions of difference, within and beyond our walls, to attract, inspire and retain a diverse workforce.

We are committed to listening.
We are committed to understanding.
We are committed to just starting.

Learn More About Our DEI Commitment