People

Talent is our greatest differentiator. We are genuine, engaged, driven, and accountable. Working with us will be the best part of your day.

We are committed to fostering a culture inclusive of all dimensions of difference, making an impact within and beyond our walls.

Our Story

After years of operating a large omni-channel retail business, I knew there was an opportunity to create a marketing firm that helped clients become more customer-centric and enterprise focused. A gap existed between business consultancies and advertising agencies that modern marketing approaches demand. In 2009, I formed Ovative Group to bring media, measurement, and consulting together under one roof to enable an enterprise approach that drives more profitable revenue and grows our clients’ customer files. Together, we’ve created a new approach to measure and optimize marketing investment, called Enterprise Marketing Return.

Every day, I am motivated by our mission to Fearlessly Unlock Potential. It’s an awesome goal. Our team’s fearlessness shows up every day with our clients, as most of what we do hasn’t been done at an operational scale before. We uncover insights in our client’s customer data to drive business impact and build a competitive edge. More than anything, I am energized by the opportunity to foster a trusting environment where smart people perform at high levels, enjoy and respect one another, and support each other to stretch to their potential. We are just beginning.

Our Values

  • Genuine

    We are empathetic, transparent, and diverse.
  • Engaged

    We are present, supportive, and solution minded.
  • Inclusive

    We are empathetic, courageous, and intentional.
  • Driven

    We are passionate, committed, and always learning.
  • Accountable

    We are intentional, responsible, and results oriented.

DEI Commitment

Our commitment to diversity, equity, and inclusion

At Ovative, we vow to be champions of change. Fostering a culture inclusive of all dimensions of difference, within and beyond our walls, to attract, inspire and retain a diverse workforce.

We are committed to listening.
We are committed to understanding.
We are committed to just starting.

Learn More

Leadership Team

Our leadership team is proud to support a team of more than 500 individuals in Minneapolis, New York, Chicago, and across the country.

Dale Nitschke

CEO & Founder

Dale Nitschke's Linked In

Steve Benson

Chief Financial Officer

Steve Benson's Linked In

Annie Zipfel

Executive Vice President, Media

Annie Zipfel's Linked In

Bonnie Gross

Executive Vice President, Talent Services

Bonnie Gross's Linked In

Steve Baxter

Executive Vice President, Strategic Initiatives

Steve Baxter's Linked In

Beth McKigney

Senior Vice President, Measurement

Beth McKigney's Linked In

Dianne Anderson

Senior Vice President, Media

Dianne Anderson's Linked In

Jesse Grittner

Senior Vice President, Growth

Jesse Grittner's Linked In

Andy Pierce

Vice President, Paid Media

Andy Pierce's Linked In

Eric Gohs

Vice President, Client Services

Eric Gohs's Linked In

Ericka Strickland

Vice President, Holistic Search

Ericka Strickland's Linked In

Erin Aberg

Vice President, Talent Services

Erin Aberg's Linked In

Jasmin Stevens

Vice President, Marketing

Jasmin Stevens's Linked In

Jay Eyunni

Vice President, Client Services

Jay Eyunni's Linked In

Jen Alcott

Vice President, Client Services

Jen Alcott's Linked In

Shannon Kast

Vice President, Client Services

Shannon Kast's Linked In

Troy Neidermire

Vice President, Measurement and Enabling Solutions

Troy Neidermire's Linked In

Alex Arnason

Senior Director, Paid Media

Alex Arnason's Linked In

Alex Looker

Senior Director, Data Engineering & Solution Architecture

Alex Looker's Linked In

Brent Decker

Senior Director, Client Services

Brent Decker's Linked In

Carrie Judisch

Senior Director, Product and Project Management

Carrie Judisch's Linked In

Charlotte Ryan

Senior Director, Client Services

Charlotte Ryan's Linked In

Chris Thueringer

Senior Director, Paid Media

Chris Thueringer's Linked In

Chuck Anderson-Weir

Senior Director, Measurement

Chuck Anderson-Weir's Linked In

Derek Nelson

Senior Director, Retail Media

Derek Nelson's Linked In

Emily Kopp

Senior Director, Business Development

Emily Kopp's Linked In

Grant Griebenow

Senior Director, Retail Media

Grant Griebenow's Linked In

Kaitlin Kaiser

Senior Director, SEO

Kaitlin Kaiser's Linked In

Kate Bante

Senior Director, Measurement Strategic Initiatives

Kate Bante's Linked In

Patrick Johnston

Senior Director, Digital Experience Optimization

Patrick Johnston's Linked In

Scott Dodge

Senior Director, SEO

Scott Dodge's Linked In

Scott Dyer

Senior Director, Technology Operations

Scott Dyer's Linked In

Sean Irwin

Senior Director, Retail Media

Sean Irwin's Linked In

Sherri Johnson

Senior Director, Client Services

Sherri Johnson's Linked In

Zak Haines

Senior Director, Paid Media

Zak Haines's Linked In

Albert Jordan

Director, Talent Services

Albert Jordan's Linked In

Alex Meyers

Director, Measurement

Alex Meyers's Linked In

Andrea Larson

Director, Champions of Change

Andrea Larson's Linked In

Andrew Bullock

Director, Paid Search

Andrew Bullock's Linked In

Andy Hartos

Director, Digital Experience Optimization

Andy Hartos's Linked In

Ben Culbert

Director, Solution Architecture

Ben Culbert's Linked In

Bethany Hawthorne

Director, Client Services

Bethany Hawthorne's Linked In

Cara Westhouse

Director, Activate Operations

Cara Westhouse's Linked In

Casey Radmann

Director, Talent Services

Casey Radmann's Linked In

Colin Nitschke

Director, Financial Planning and Analysis

Colin Nitschke's Linked In

Cory Pearson

Director, Paid Media

Cory Pearson's Linked In

Danny Shay

Director, Business Development

Danny Shay's Linked In

Emily Christon

Director, SEO

Emily Christon's Linked In

Emily Voigtlander

Director, Client Services

Emily Voigtlander's Linked In

Eva Thompson

Director, Video and Programmatic Media

Eva Thompson's Linked In

Frances Miller

Director, Client Services

Frances Miller's Linked In

Jeff Seacrist

Director, Product Management

Jeff Seacrist's Linked In

Jenna Irwin

Director, Measurement Solutions

Jenna Irwin's Linked In

Joanna Kauppila

Director, Paid Media

Joanna Kauppila's Linked In

Joe Bologna

Director, Paid Media

Joe Bologna's Linked In

Jon Schoessow

Director, Accounting

Jon Schoessow's Linked In

Julia Marks

Director, Media Strategy and Insights

Julia Marks's Linked In

Kathryn Connelly

Director, Paid Search

Kathryn Connelly's Linked In

Kati Stewart

Director, Product Management

Kati Stewart's Linked In

Katy Lucey

Director, Paid Media

Katy Lucey's Linked In

Kelsey Pahl

Director, Media Strategy

Kelsey Pahl's Linked In

Koel Ghosh

Director, Data Science

Koel Ghosh's Linked In

Kyle Schwietz

Director, Paid Search

Kyle Schwietz's Linked In

Lisa Clinton Loftus

Director, Client Services

Lisa Clinton Loftus's Linked In

Mara Koons

Director, Paid Social

Mara Koons's Linked In

Mitchell McLain

Director, Paid Search

Mitchell McLain's Linked In

Nicole Anderson

Director, Product Engineering

Nicole Anderson's Linked In

Nicole Luczynski

Director, Paid Media

Nicole Luczynski's Linked In

Patrick Shumaker

Director, Retail Media

Patrick Shumaker's Linked In

Quinn Gorski

Director, Business Development

Quinn Gorski's Linked In

Seth Brand

Director, Measurement Solutions

Seth Brand's Linked In

Tommy McQuillan

Director, Video and Programmatic Media

Tommy McQuillan's Linked In

Tyler LaDouceur

Director, Client Services

Tyler LaDouceur's Linked In

Careers at Ovative

We are a team of genuine, engaged, driven, and accountable experts. Culture is everything to us, and every single person on our team contributes to building the culture we want every day. If you’re the kind of person who likes to get your hands dirty, drive results, and surround yourself with top talent, then Ovative will be the most rewarding job you will ever have.

If you think you can make us better, we want to hear from you.

Leadership and Development at Ovative

We develop people to be leaders at all levels so they can deliver industry-leading work that drives change. ELEVATE, our best-in-class leadership and development, offers a mix of formal and on-the-job learning opportunities to develop key skills and drive impactful results for our clients.

Want to know more about ELEVATE?