People

Talent is our greatest differentiator. We are genuine, engaged, driven, and accountable. Working with us will be the best part of your day.

We are committed to fostering a culture inclusive of all dimensions of difference, making an impact within and beyond our walls.

Our Story

After years of operating a large omni-channel retail business, I knew there was an opportunity to create a marketing firm that helped clients become more customer-centric and enterprise focused. A gap existed between business consultancies and advertising agencies that modern marketing approaches demand. In 2009, I formed Ovative Group to bring media, measurement, and consulting together under one roof to enable an enterprise approach that drives more profitable revenue and grows our clients’ customer files. Together, we’ve created a new approach to measure and optimize marketing investment, called Enterprise Marketing Return.

Every day, I am motivated by our mission to Fearlessly Unlock Potential. It’s an awesome goal. Our team’s fearlessness shows up every day with our clients, as most of what we do hasn’t been done at an operational scale before. We uncover insights in our client’s customer data to drive business impact and build a competitive edge. More than anything, I am energized by the opportunity to foster a trusting environment where smart people perform at high levels, enjoy and respect one another, and support each other to stretch to their potential. We are just beginning.

Our Values

  • Genuine

    We are empathetic, transparent, and diverse.
  • Engaged

    We are present, supportive, and solution minded.
  • Driven

    We are passionate, committed, and always learning.
  • Accountable

    We are intentional, responsible, and results oriented.

DEI Commitment

Our commitment to diversity, equity, and inclusion

At Ovative, we vow to be champions of change. Fostering a culture inclusive of all dimensions of difference, within and beyond our walls, to attract, inspire and retain a diverse workforce.

We are committed to listening.
We are committed to understanding.
We are committed to just starting.

Learn More

Leadership Team

Our leadership team is proud to support a team of more than 450 individuals in Minneapolis, New York, and across the country.

Dale Nitschke

CEO & Founder

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Annie Zipfel

Executive Vice President, Media

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Bonnie Gross

Executive Vice President, Talent Services

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Steve Baxter

Executive Vice President, Media

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Steve Benson

Chief Financial Officer

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Beth McKigney

Senior Vice President, Measurement

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Dianne Anderson

Senior Vice President, Media

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Jesse Grittner

Senior Vice President, Growth

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Jo Hamburge

Senior Vice President, Consulting

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Ericka Strickland

Vice President, Paid Media

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Erin Aberg

Vice President, Talent Services

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Jasmin Stevens

Vice President, Marketing

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Jay Eyunni

Vice President, Client Services

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Jen Alcott

Vice President, Client Services

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Shannon Kast

Vice President, Client Services

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Troy Neidermire

Vice President, Measurement and Enabling Solutions

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Alex Arnason

Senior Director, Paid Media

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Alex Looker

Senior Director, Data Engineering & Solution Architecture

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Andrew Pierce

Senior Director, Paid Media

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Brent Decker

Senior Director, Client Services

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Carrie Judisch

Senior Director, Business Development

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Charlotte Ryan

Senior Director, Client Services

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Derek Nelson

Senior Director, Measurement & RMN Consulting

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Kate Bante

Senior Director, Strategy Consulting

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Patrick Johnston

Senior Director, Digital Experience Optimization

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Scott Dodge

Senior Director, SEO

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Scott Dyer

Senior Director, Technology Operations

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Sean Irwin

Senior Director, Retail Media

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Sherri Johnson

Senior Director, Client Services

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Webb Friedly

Senior Director, Product

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Zak Haines

Senior Director, Paid Media

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Albert Jordan

Director, Talent Services

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Alex Meyers

Director, Measurement

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Andrea Larson

Director, Champions of Change

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Andrew Bullock

Director, Paid Search

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Andy Hartos

Director, Digital Experience Optimization

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Ben Culbert

Director, Activate Solutions

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Bethany Hawthorne

Director, Client Services

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Cara Westhouse

Director, Activate Operations

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Casey Radmann

Director, Talent Services

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Chris Thueringer

Director, Paid Media

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Chuck Anderson-Weir

Director, Measurement

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Cory Pearson

Director, Paid Media

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Emily Kopp

Director, Business Development

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Emily Voigtlander

Director, Client Services

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Eva Thompson

Director, Integrated TV

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Frances Miller

Director, Client Services

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Grant Griebenow

Director, Strategy Consulting

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Heather Gray

Director, Client Services

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Jacinta Gandy

Director, Client Services

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Joanna Kauppila

Director, Paid Media

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Joe Bologna

Director, Paid Media

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Kaitlin Kaiser

Director, SEO

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Kate Rassler

Director, Client Services

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Kathryn Connelly

Director, Paid Search

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Kyle Schwietz

Director, Paid Search

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Maryjane Glynn

Director, Ovative Marketing

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Tonia Miller

Director, Paid Media

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Tyler LaDouceur

Director, Client Services

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Careers at Ovative

We are a team of genuine, engaged, driven, and accountable experts. Culture is everything to us, and every single person on our team contributes to building the culture we want every day. If you’re the kind of person who likes to get your hands dirty, drive results, and surround yourself with top talent, then Ovative will be the most rewarding job you will ever have.

If you think you can make us better, we want to hear from you.

Leadership and Development at Ovative

We develop people to be leaders at all levels so they can deliver industry-leading work that drives change. ELEVATE, our best-in-class leadership and development, offers a mix of formal and on-the-job learning opportunities to develop key skills and drive impactful results for our clients.

Want to know more about ELEVATE?