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Proprietary insights, analyses, and perspectives for marketing, media, and measurement leaders.

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Underdogs vs. Over Spenders: Is your channel strategy maximizing Enterprise Marketing Return?

Could you be missing out on opportunities to maximize Enterprise Marketing Return (EMR)? Are you overspending or underspending in key channels? Use Ovative’s EMR Power Rankings to make informed decisions about your media mix and get exclusive insights into the channels you should consider shifting investment into (and out of) in 2022.

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