We Are Champions of Change

Ovative’s Champions of Change program is rooted in the desire to “Just Do” and “Do More” within our communities to drive social impact and sustained change. Ovative’s Champions of Change has three pillars:


We are committed to listening.

We are committed to understanding.

We are committed to driving change.



The Education forum focuses on amplifying diversity, equity, and inclusion by teaching employees the tools to increase self-awareness and broaden their perspectives. The Education forum is part of Ovative’s greater ELEVATE leadership and development program and specifically focuses on the following formats:

  • Tools & Training: formal programming to help employees understand topics like unconscious biases and tools to do more in their everyday actions.
  • Discussion Forums: intentional opportunities to gather and share life experiences, reflect, and set personal goals.
  • Online Content Community: real-time forums for sharing books, articles, videos, content, and opportunities to learn.


Ovative’s Services initiative empowers employees to use their unique marketing skills and provide Ovative’s full set of offerings to social benefit organizations in the community.

Team members have the opportunity to drive impact by volunteering part of their time at work to participate in these pro bono projects. Their time and skills help these organizations amplify their impactful messages.

Ovative has already provided Services to improve food security (Groveland Food Shelf, SNAP), support equal education (The Page Amendment), change how disabilities are perceived (The Arc, Special Olympics Minnesota), and are underway on additional projects.

Charitable Giving

Charitable Giving

The Charitable Giving program encourages employees to find ways they can make an impact outside of Ovative’s walls. Ovative’s program includes:

  • Donation Match Program
  • Community Volunteerism Opportunities
  • The BrandLab Scholarship Fund

Ovative’s The BrandLab Scholarship is a yearly, employee-funded $10,000 award going to a deserving student from the program. The BrandLab’s mission is to change the face and voice of the marketing industry. We deeply believe in their vision that our industry thrives with the creativity and insights of all.

Community Sponsorships & Partnerships

See below for a sampling of organizations Ovative has proudly supported.

Case Studies

See below for case studies featuring Ovative’s Champions of Chance Services work.

Insights about Diversity, Equity and Inclusion

Insights, analyses, and perspectives for marketing and measurement leaders.

Learn More About Our DE&I Commitments To Change