Ovative Consulting addresses a spectrum of business problems and digital challenges, ranging from C-level strategic challenges to data-driven customer-oriented media activation approaches to highly technical measurement and data strategies and solutions.
Customer
We drive growth through customer-centered approaches.
Expertise
We are a team of seasoned strategy consultants, research and insights experts, media and measurement operators with experience working at large companies and consulting firms. We are also embedded in a world-class digital media and measurement agency and draw upon that expertise in our engagements.
Operator Mindset
We go further than most consulting firms, translating our recommendations into operational action plans that our own teams would use. We build out implementation plans and activation strategies, facilitate transitions to ongoing media and measurement engagements, and provide ongoing advisory support.
The nature of our work is flexible to meet client needs, but often includes projects like:
Data-driven research and insights that allow for informed strategic decisions grounded in consumer and customer behavior, including insights development, competitive intelligence, industry perspectives, and primary research.
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Strategies to turn theory into practice, supporting activation in traditional and digital channels in a full-funnel, customer-centric way, including audience strategies, investment approaches, channel strategies, and contact strategies.
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Strategies to segment, define, understand, and effectively engage high-value customers along the purchase journey, including segmentations, data-driven personas and segment profiles, and consumer journeys.
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Holistic evaluation of digital marketing capabilities, typically against market maturity curve. This includes assessing overarching digital strategy, customer strategy, digital media, site experience and landing pages, tracking, measurement, and evaluation of success. Often done in partnership with relevant teams.
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Evaluation of paid media programs, that may include:
Evaluation of paid media programs, that may include:
Strategic advisory for owners of 1st party data and media inventory, focused on product, opportunity sizing, program scaling, organization design / process, measurement / reporting, and industry intelligence.
Questions we answer:
Strategic advisory and operational partnerships for facilitators of retail media business. We offer strategic advisory services for industry intelligence, market fit analysis, and RFI / RFP preparation; we offer operational partnerships for program management, measurement, and activation.
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Strategic advisory and buying program management for brands purchasing first party data and inventory. We offer strategic advisory services for data partnerships, customer insights and measurement; we offer buying program management for end-to-end management, cross-channel optimization, and reporting.
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Driven by the surge in e-commerce spending over the last several years, brands’ desires to target consumers close to the point of purchase has opened up a large opportunity for retail media advertising.
Project-based support to assess the current state of marketing measurement (data, tools, people, processes) against industry and organizational needs to determine gaps and opportunities. This includes development of measurement strategy, advisement on measurement foundation requirements, and creation of roadmaps that will unlock holistic and customer-centric measures of marketing impact (like Enterprise Marketing Return).
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Advisory on framework and roadmap for setup and scale of a robust testing program within an organization. This includes test prioritization, project management through setup analytics, execution support, results analytics, and socialization support.
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Development of marketing funnels based on unique customer journeys that align to corresponding KPIs to support measurement and reporting across teams.
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Project-based support to assess marketing reporting against priority business cases and develop broader reporting strategies, requirements, and roadmaps to enhance reporting portfolio. This includes the development of reporting wireframes that reflect client business strategy and best-in-class visualization to accelerate observations and insights.
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Project-based support to assess the current state of MarTech and data capabilities against both industry and organizational needs to determine gaps and opportunities. This includes the development of strategies, advisement on foundational requirements, and creation of project plans necessary to unlock data driven marketing.
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Development of a strategy and roadmap for integrating with data on-boarders and media platforms to enable and automate customer and audience strategies. This includes the development of strategies for monetization of first-party data and digital assets for Retail Media Networks.
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Management of the evaluation, selection, and onboarding of MarTech partners via an RFI process, anchoring strategic selection against business priorities, values, and use cases.
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Based on your growth goals, market opportunity, and current paid and owned marketing efforts, our team will work with you to identify digital opportunities for business growth, customizing an approach that is right for your business through an assessment or project-based support.
Ovative developed a retail media network strategy and report suite development to elevate program strategy and reporting….View more >>
Ovative helped smoothly transition Instacart account ownership, stand up robust reporting using EMR values, and grew and expanded Posts’s Instacart account.…View more >>
Our consulting team members are thought leaders in consumer research and insights, customer segmentation, digital activation, and enterprise measurement. They frequently share insights and perspectives about the future of marketing, media, and measurement.
On The Rise
Sarah Chang
Analyst, Consulting
RETAIL MEDIA NETWORKS
Ovative’s Derek Nelson, Senior Director of Measurement & RMN Consulting, teamed up with Habu…. Listen Now »
Derek Nelson
Senior Director, Measurement & RMN Consulting
Retail Media Advertising
Retailers like Home Depot, Walmart, and CVS are setting up their own Retail Media…. Read More »
Jenna Irwin
Senior Manager, Measurement Solutions