Ovative Consulting addresses a spectrum of business problems and digital challenges, ranging from C-level strategic challenges to data-driven customer-oriented media activation approaches to highly technical measurement and data strategies and solutions.
Customer
We drive growth through customer-centered approaches.
Expertise
We are a team of seasoned strategy consultants, research and insights experts, media and measurement operators with experience working at large companies and consulting firms. We are also embedded in a world-class digital media and measurement agency and draw upon that expertise in our engagements.
Operator Mindset
We go further than most consulting firms, translating our recommendations into operational action plans that our own teams would use. We build out implementation plans and activation strategies, facilitate transitions to ongoing media and measurement engagements, and provide ongoing advisory support.
The nature of our work is flexible to meet client needs, but often includes projects like:
Data-driven research and insights that allow for informed strategic decisions grounded in consumer and customer behavior, including insights development, competitive intelligence, industry perspectives, and primary research.
Questions we answer:
Strategies to turn theory into practice, supporting activation in traditional and digital channels in a full-funnel, customer-centric way, including audience strategies, investment approaches, channel strategies, and contact strategies.
Questions we answer:
Strategies to segment, define, understand, and effectively engage high-value customers along the purchase journey, including segmentations, data-driven personas and segment profiles, and consumer journeys.
Questions we answer:
Holistic evaluation of digital marketing capabilities, typically against market maturity curve. This includes assessing overarching digital strategy, customer strategy, digital media, site experience and landing pages, tracking, measurement, and evaluation of success. Often done in partnership with relevant teams.
Questions we answer:
Evaluation of paid media programs, that may include:
Evaluation of paid media programs, that may include:
Capability assessment of a client’s retail media network, that may include:
Project-based support to assess the current state of marketing measurement (data, tools, people, processes) against industry and organizational needs to determine gaps and opportunities. This includes development of measurement strategy, advisement on measurement foundation requirements, and creation of roadmaps that will unlock holistic and customer-centric measures of marketing impact (like Enterprise Marketing Return).
Questions we answer:
Advisory on framework and roadmap for setup and scale of a robust testing program within an organization. This includes test prioritization, project management through setup analytics, execution support, results analytics, and socialization support.
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Development of marketing funnels based on unique customer journeys that align to corresponding KPIs to support measurement and reporting across teams.
Questions we answer:
Project-based support to assess marketing reporting against priority business cases and develop broader reporting strategies, requirements, and roadmaps to enhance reporting portfolio. This includes the development of reporting wireframes that reflect client business strategy and best-in-class visualization to accelerate observations and insights.
Questions we answer:
Project-based support to assess the current state of MarTech and data capabilities against both industry and organizational needs to determine gaps and opportunities. This includes the development of strategies, advisement on foundational requirements, and creation of project plans necessary to unlock data driven marketing.
Questions we answer:
Development of a strategy and roadmap for integrating with data on-boarders and media platforms to enable and automate customer and audience strategies. This includes the development of strategies for monetization of first-party data and digital assets for Retail Media Networks.
Questions we answer:
Management of the evaluation, selection, and onboarding of MarTech partners via an RFI process, anchoring strategic selection against business priorities, values, and use cases.
Questions we answer:
Based on your growth goals, market opportunity, and current paid and owned marketing efforts, our team will work with you to identify digital opportunities for business growth, customizing an approach that is right for your business through an assessment or project-based support.
Reversed declining performance trends and outperformed goals by adopting a customer-centric growth strategy and activating on insights across paid and owned media channels….View more >>
Stood up a strategic lift testing program, unlocking new insights into the lift and causality of various media channels on customer behavior metrics and enterprise…View more >>
Our consulting team members are thought leaders in consumer research and insights, customer segmentation, digital activation, and enterprise measurement. They frequently share insights and perspectives about the future of marketing, media, and measurement.
Retail Media Advertising
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Jenna Irwin
Senior Manager, Consulting
iOS 15
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Lindsay Karner
Senior Analyst, Consulting
Customer-Centric Marketing
Customer-centric strategy is one of the most buzz-worthy topics in marketing today, but are…. Read More »
Grant Griebenow
Director, Strategy Consulting