Consulting

How we help

The nature of our work is flexible to meet client needs, but often includes projects like:

Consumer Research and Insights

Data-driven research and insights that allow for informed strategic decisions grounded in consumer and customer behavior, including insights development, competitive intelligence, industry perspectives, and primary research.

Questions we answer:

• How do consumers research and shop for my products?
• What matters to consumers and customers? In marketing, messaging, media?
• How is the competitive landscape and overall market changing, and how will my customers change?

Customer Activation Strategies

Strategies and approaches to turn theory into practice, supporting activation in traditional and digital channels in a full-funnel, customer-centered way, including audience strategies, investment approaches, channel strategies, and contact strategies.

Questions we answer:

• How can I translate my customer strategy into the right digital marketing media programs and experiences? 
• What insights from my customer research can my media teams use in their activations today? How will I know it is working? 
• What is the right balance between a test-in approach and wholesale change? 

Customer Segmentation and Analytics

Strategies to segment, define, understand, and effectively engage high-value customers along the purchase journey, including segmentations, data-driven personas and segment profiles, and consumer journeys.

Questions we answer:

• How should I segment my customer base to maximize marketing efficiency and revenue growth?
• How can I better understand who are my most valuable customers? How can I find more of them?
• How can I activate against previous segmentation and persona work?

Marketing Strategy

Elevated media strategies and tactics for C-level strategies and stories while also translating marketing strategies into media strategies, tactics, and results.

Questions we answer:

• How can I reflect my marketing strategies in a way that shows my marketing plans are working to achieve my company’s business goals and objectives? 
• How can I create cohesion across my paid media, owned programs, and digital assets? How much digital growth is out there? 
• What is the right balance between a test-in approach and wholesale change, in both my marketing strategy and my media activation? 

Paid Media Advisory

Ongoing assessments and best practice recommendations of paid media programs to fuel ongoing growth, typically conducted in partnership with our hands-on media operators.

Questions we answer:

• What does a best-in-class media program look like? How does my current program compare? 
• Is my internal media team or agency following industry best practices? 
• What improvement opportunities exist within my program? How should I prioritize those efforts? 

Digital Growth Advisory

Actionable support to fuel digital growth through program-level recommendations, digital capabilities assessments, and toolkits for improving digital levers, supported by our team of media and measurement experts.

Questions we answer:

• How do I use my digital marketing spend more efficiently and to drive more growth? 
• How do I evolve a traditional marketing model to be more digital, and what capabilities do I need?  
• What people or processes might I need to enable this growth? 

Measurement Solutions

Project-based support to enable measurement, reporting, analytical foundations, and ongoing testing and activation programs necessary to unlock more holistic and customer-centric measures of marketing impact (like Enterprise Marketing Return).

Questions we answer:

• How do I effectively measure my consumer-oriented marketing strategies?
• What measurement capabilities and technology investments do I need?
• What types of modeling and analytics are best suited to meet my needs?

Martech and Data Architecture Strategy

Strategic metric definitions and reporting for decision-making to deliver comprehensive, actionable insights, typically stitched together data from client-owned and proprietary tools. Insights-driven activation plans and support in securing buy-in for new metrics.

Questions we answer:

• What is most efficient way to build and implement a solution that solves for what is critical now, while giving us the flexibility to continue to evolve and grow over time?
• Once live, how can we demystify this new data and modeling to educate and secure buy-in?