Our consulting practice helps clients transform the measure of marketing success, bringing customer-centered approaches to business strategy, marketing strategy, media strategy and enterprise measurement. We diagnose and solve the business problems and marketing challenges that stand in the way of driving and accelerating enterprise growth: challenges with consumer and customer understanding, segmentations, marketing strategy and digital activations, reporting, analytics, holistic measurement, supporting organizational structure, and implementing solutions.
Ovative Consulting covers a spectrum of business problems and digital challenges, ranging from enterprise-level business, customer, and marketing strategies to highly technical measurement and technology strategies and solutions.
Team:
We are a team of seasoned management strategy consultants with experience working at large companies and consulting firms.
Customer:
We seek to drive growth, and all of our engagements, through a customer-centered approach.
Expertise:
We are embedded in a world-class digital media and measurement agency and we draw upon that expertise in our engagement.
Implementation:
We go further than most consulting firms and build out prototypes, implementation plans, activation strategies, and facilitate transitions to ongoing Media and Measurement engagements.
The nature of our work is flexible to meet client needs, but often includes projects like:
Consumer Research & Insights: Data-driven research and insights that allow for informed strategic decisions grounded in the consumer and customer behavior, including insights development, competitive intelligence, industry perspectives, and primary research.
Questions we answer:
Customer Segmentation & Activation: Strategies to segment, define, understand, and effectively engage high-value customers along the purchase journey, including segmentations, data-driven personas and segment profiles, and consumer journeys.
Questions we answer:
Customer Strategy Activation & Digital Marketing Activation Strategies: Strategies and approaches to turn theory into practice, supporting activation in traditional and digital channels in a full-funnel, customer-centered way, including audience strategies, investment approaches, channel strategies, and contact strategies.
Questions we answer:
Measurement Strategy & Solution Design: Strategies and analytical foundations necessary to unlock more holistic and customer-centric measures of marketing impact (like Enterprise Marketing Return).
Questions we answer:
Prototyping & Implementation Support: Methodologies and prototypes to show upside and inform steady-state design. Selection and implementation of 3rd party solution. Technical project management and best practice advisory. Socialization plans to educate and prime the organization for what’s next.
Questions we answer:
Reporting Development & Activation Planning: Strategic metric definitions and reporting for decision-making, stitched together data from client-owned and proprietary tools, to deliver comprehensive, actionable insights. Insights-driven activation plans and support in securing buy-in for new metrics.
Questions we answer:
Testing & Activation Program Management & Execution: Strategic testing plans and activation agendas. Hands-on analytics and testing support, including test design, execution, measurement support, and staff augmentation. Business impact tracking and stakeholder communication to build organizational alignment.
Questions we answer:
Reversed declining performance trends and outperformed goals by adopting a customer-centric growth strategy and activating on insights across paid and owned media channels….View more >>
Stood up a strategic lift testing program, unlocking new insights into the lift and causality of various media channels on customer behavior metrics and enterprise…View more >>
Our consulting team members are thought leaders in consumer research and insights, customer segmentation, digital activation, and enterprise measurement. They frequently share insights and perspectives about the future of marketing, media, and measurement.
Healthcare Marketing
As consumers embrace digital-first services, healthcare marketers must create seamless, digital exp. Read More »
Grant Griebenow
Director, Strategy Consulting
Customer Engagement
In order to stay relevant in 2020, brands must be creative when thinking about new and different w. Listen Now »
Grant Griebenow
Director, Strategy Consulting
Customer Strategy
Your customer strategy must be crafted in the context of the broader business. This means segmentin. Read More »
Julia Marks
Manager, Business Development & Marketing