Retail Media Network Strategy and Report Suite Development
Fortune 100 Home Improvement Retailer
Developed a retail media network strategy and report suite development to elevate program strategy and reporting.
Opportunity
A Fortune 100 home improvement retailer wanted to elevate their retail media network program strategy, measurement, and reporting to increase investment from vendors and drive incremental sales to their business.
Impact
- Program enhancements (including reporting) contributing to a +315% YOY increase in vendor contributions
- 51% decrease in time spent on reporting for QBR and MBR development through standardized reporting
Approach
1. Advised on a retail media network go-to-market strategy based on business goals, competitive landscape, and unique value proposition.
2. Created vendor reporting strategy for all vendor investment tiers that showcased newly enhanced measurement solutions and capabilities.
3. Built dynamic and robust vendor reporting and supporting QBR deck templates based on carefully designed wireframes.
4. Providing vendor program management support to aid in the rollout, socialization, and adoption of new retail media program reporting and measurement for internal and vendor teams.
Ovative Client Data, 2022
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