Developed a retail media network strategy and report suite development to elevate program strategy and reporting.
A Fortune 100 home improvement retailer wanted to elevate their retail media network program strategy, measurement, and reporting to increase investment from vendors and drive incremental sales to their business.
1. Advised on a retail media network go-to-market strategy based on business goals, competitive landscape, and unique value proposition.
2. Created vendor reporting strategy for all vendor investment tiers that showcased newly enhanced measurement solutions and capabilities.
3. Built dynamic and robust vendor reporting and supporting QBR deck templates based on carefully designed wireframes.
4. Providing vendor program management support to aid in the rollout, socialization, and adoption of new retail media program reporting and measurement for internal and vendor teams.
Ovative Client Data, 2022
Ovative worked in partnership with LiveRamp to leverage intelligent and people-based A/B testing to help the client realize optimization opportunities and reduce ad spend....View more >>
Helped a leading social media platform establish an integrated, off-platform holistic search strategy to capture highly qualified users and drive product-level metrics....View more >>