Developed a retail media network strategy and report suite development to elevate program strategy and reporting.
A Fortune 100 home improvement retailer wanted to elevate their retail media network program strategy, measurement, and reporting to increase investment from vendors and drive incremental sales to their business.
1. Advised on a retail media network go-to-market strategy based on business goals, competitive landscape, and unique value proposition.
2. Created vendor reporting strategy for all vendor investment tiers that showcased newly enhanced measurement solutions and capabilities.
3. Built dynamic and robust vendor reporting and supporting QBR deck templates based on carefully designed wireframes.
4. Providing vendor program management support to aid in the rollout, socialization, and adoption of new retail media program reporting and measurement for internal and vendor teams.
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Stood up a strategic lift testing program, unlocking new insights into the lift and causality of various media channels on customer behavior metrics and enterprise sales by defining the marketing measurement strategy, developing testing goals and roadmaps, managing test setup, and leading execution and ongoing measurement....View more >>