Developed a retail media network strategy and report suite development to elevate program strategy and reporting.
A Fortune 100 home improvement retailer wanted to elevate their retail media network program strategy, measurement, and reporting to increase investment from vendors and drive incremental sales to their business.
1. Advised on a retail media network go-to-market strategy based on business goals, competitive landscape, and unique value proposition.
2. Created vendor reporting strategy for all vendor investment tiers that showcased newly enhanced measurement solutions and capabilities.
3. Built dynamic and robust vendor reporting and supporting QBR deck templates based on carefully designed wireframes.
4. Providing vendor program management support to aid in the rollout, socialization, and adoption of new retail media program reporting and measurement for internal and vendor teams.
Led the development of foundational marketing measurement strategy and capability development by defining comprehensive marketing planning and activation use cases, developing a KPI framework, mapping out a marketing analytics and reporting roadmap, and identifying requirements for capability roll-out in time for the business launch....View more >>
Building a full funnel, cross-channel media program that is optimized to customer and enterprise growth goals leveraging sophisticated media strategy, planning, and advanced measurement....View more >>