Managed 3rd party multi-touch attribution technology implementation and ongoing activation & socialization, working as an extension of the client team.
A Fortune 100 entertainment company was looking for strategic and technical project management support to ensure successful completion of Neustar MTA implementation and accuracy of inputs.
1. Our team provided ongoing strategic project management to ensure timely and successful completion of Neustar implementation. We acted as an extension of the client team and technical middleman across all BUs.
2. We supported and guided a quality assessment of MTA data against source of truth. This ensured the accuracy of inputs and general stakeholder alignment between the source of truth and Neustar MTA outputs.
3. Ovative supported insights analysis and the development of education materials. This allowed for executive and core media team adoption of the new technology.
Led the development of foundational marketing measurement strategy and capability development by defining comprehensive marketing planning and activation use cases, developing a KPI framework, mapping out a marketing analytics and reporting roadmap, and identifying requirements for capability roll-out in time for the business launch....View more >>
Identified and assessed financial impact of key areas of opportunity across Williams Sonoma’s data, tech stack, organizational structure, and process capabilities....View more >>