Technology Activation & Testing

Entertainment Business

Managed 3rd party multi-touch attribution technology implementation and ongoing activation & socialization, working as an extension of the client team.

Scope

Measurement Consulting

Opportunity

A Fortune 100 entertainment company was looking for strategic and technical project management support to ensure successful completion of Neustar MTA implementation and accuracy of inputs.

Impact

  • Successful implementation of MTA solution
  • Client leadership/team buy-in on new metrics and recommendations

Approach

1. Our team provided ongoing strategic project management to ensure timely and successful completion of Neustar implementation. We acted as an extension of the client team and technical middleman across all BUs.

2. We supported and guided a quality assessment of MTA data against source of truth. This ensured the accuracy of inputs and general stakeholder alignment between the source of truth and Neustar MTA outputs.

3. Ovative supported insights analysis and the development of education materials. This allowed for executive and core media team adoption of the new technology.

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