Ovative helped smoothly transition Instacart account ownership, stand up robust reporting using EMR values, and grew and expanded Posts’s Instacart account.
Within the first 90 days of managing Post’s Instacart program, Ovative was able to drive immediate impact through campaign restructuring and measuring to Enterprise Marketing Return (EMR), Ovative’s proprietary, unified optimization metric.
Smoothly transitioned account ownership from previous agency while implementing best practices, including:
Stood up robust reporting and applied EMR values to our strategy by:
Grew and expanded account through:
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