Designed and produced competitive marketing intelligence reports for each of the client’s 15 business departments to be shared with category merchants to make the case for investment shifts.
A $110B home improvement retailer was looking to better understand the competitive media landscape to help merchants evaluate and increase the competitiveness of their media spend in the upcoming fiscal year.
1. Inventoried client’s and Ovative’s competitive intelligence and monitoring tools. Defined applications and limitations for each tool.
2. Extracted relevant data from each source against meaningful dimensions. Joined hundreds of Kantar media spend files together to create meaningful views of spend by category, competitor, and key media dimensions.
3. Leveraged data to design and build compelling quantitative and qualitative-driving dashboards. Stitched together detailed data views with insights on industry trends and client’s investment levels relative to industry and competitive directional findings.
Tracked progression of brand-influenced customers down the marketing funnel to uniquely evaluate and quantify brand performance....View more >>
Connected onsite actions to store sales to identify most valuable site actions for improved website and media optimization efforts for the enterprise at large....View more >>