Creative Lab
The Creative Lab at Ovative connects high-performance creative with media strategies tailored to your brand’s needs.
WHAT WE DO
We are performance-obsessed strategists, copywriters, designers, and animators who are driven to discover and produce creative that moves the needle. Our team supports your business through a tailored creative approach acting as a strategy lead, an extension of your creative team, or a dedicated creative agency of record.
Our Philosophy
The art of creative connection is enhanced by the science of data-driven insights
The Creative Lab was born out of the need to seamlessly connect high-quality creative with a high-performing media strategy. We produce creative assets that align with brand and campaign-level goals, tapping into the most current customer insights and channel best practices.
How We Are Different
Data-driven approach
We unlock and leverage the power of data. With the help of real-time insights and an always-on test and learn approach, the Creative Lab continuously optimizes assets for maximum return.
Valued creative partners
Our personalized approach extends your team’s capabilities. We offer fully built-out creative strategy, animation support, asset production, branding guidance, and content development. The Creative Lab partners smoothly with your team to maximize efficiency and strengthen performance.
Speed to market
We ideate and produce high-quality, on-brand creative solutions customized to individual channel best practices and campaign objectives. We do it all with unmatched efficiency. The Creative Lab is integrated with Ovative’s media teams, which allows us to optimize performance on an accelerated schedule.
Ready to find out how we can move the needle for you?
From thumb-stopping motion design and engaging site experiences to paid social content and audio and video content, our creative motivates consumers and drives performance. Let’s talk about how we can amp up your creative.
RESULTS
Michigan Lottery
Drove efficient new customer acquisition for the state lottery program through integrated media planning and experience enhancements….View more >>
Smart Home Tech Provider
Driving efficient growth across B2C and B2B audiences through innovative paid and owned media activation on marketplaces, site optimization and testing, creative services, and product-level…View more >>
Insights
Holiday Testing
Meta Advantage+ Shopping Campaigns are Worth the Test
Ovative clients invested over a third of performance spend on Meta’s Advantage+ Shopping (ASC)…. Read More »
Cory Pearson
Director, Paid Media
Holiday Planning
Deep Discounts and Paid Search Dominated: Cyber 5 Recap and Lookahead
Cyber 5 saw a record number of consumers shopping, but it was a lot…. Read More »
Karen Spitzfaden
Senior Manager, Consulting
Holiday Testing
If You Are Not Testing Advantage+ Shopping (ASC), You Are Missing Out!
With consumer hesitations to buy and rising media costs, brands must maximize every dollar…. Read More »
Cory Pearson
Director, Paid Media
