Programmatic & Display
Ovative takes an audience-first approach to develop Programmatic & Display strategies across all established and emerging tactics that deliver against performance objectives.
WHAT WE DO
Ovative plans, buys, and optimizes media against all Programmatic & Display tactics across both performance and brand-oriented efforts. Support includes omnichannel strategy development, planning, and buying, hands on day-to-day campaign management and optimization, advanced audience activation, ongoing measurement and testing, and integrated media partner program management.
Tactics include:
- Omni-channel programmatic media
- Display prospecting
- Static and dynamic retargeting
- Native ads
- Sponsored content
- In-app ads
- Mobile Rich Media
Our Philosophy
An integrated consumer-led approach is key
The north star of our Programmatic & Display approach is understanding the audience, how they consume media, and knowing the most effective inventory and ad products to reach them in support of various campaign objectives. Our goal is to develop a customer-based approach to identify and reach high-value audiences throughout the purchase funnel that deliver on customer acquisition, retention, and branding goals.
How We Are Different
Audience-first approach
We develop customer-oriented media strategies, building campaigns to engage and draw a consumer through their journey in consideration of acquisition, retention, and reactivation targets. We tailor our spend mix and partner selection based on audience insights and performance goals.
A commitment to executional excellence
We continuously test and optimize our approach, holding our media accountable to high standards of performance through ongoing checks and balances of quality, including measures of viewability, measurement, and performance.
Focus on enterprise impact
Our team measures and optimizes Programmatic & Display campaigns at the enterprise level, both online and offline. We do so with an eye toward the elements of Enterprise Marketing Return (EMR): online and offline impact, future customer value, incrementality, and profitability.
Premier technology and relationships
Our team leverages partners across the digital media technology stack to unlock product and inventory capabilities. Our technology stack typically includes access to demand-side platforms including a premier partnership with The Trade Desk, data onboarding tools including a premier partnership with LiveRamp, ad servers, verification and brand safety tools, and data management platforms.
Ready to find out how we can move the needle for you?
Let’s start with an audit. Our team will take you through a customized and comprehensive analysis of your media activation across Programmatic & Display tactics. We translate this to tangible recommendations that move your business forward.
RESULTS
National Durables Retailer
Tracked progression of brand-influenced customers down the marketing funnel to uniquely evaluate and quantify brand performance….View more >>
Leading Fashion Retailer
Tested the incremental impact of targeting existing Direct Mail audience with Paid Social messaging to help drive customers down the funnel….View more >>
INSIGHTS
On The Rise
Analyst, Consulting
Holiday Testing
Meta Advantage+ Shopping Campaigns are Worth the Test
Ovative clients invested over a third of performance spend on Meta’s Advantage+ Shopping (ASC)…. Read More »
Director, Paid Media
Holiday Planning
Deep Discounts and Paid Search Dominated: Cyber 5 Recap and Lookahead
Cyber 5 saw a record number of consumers shopping, but it was a lot…. Read More »
Director, Consulting
