Our Integrated Video and Audio team provides holistic Video and Audio planning and buying services, which drive performance across the full media funnel through fluid program management, cohesive storytelling, and creative integration.
We plan, buy, and optimize across the following channels:
We start with the customer and orient our media strategy, planning, execution, and measurement to support customer goals. We understand the unique relationship your customer has with your brand and how to leverage that brand power with marketing channels to reach existing and high-potential new customers as they live their lives.
We leverage our expertise across the full spectrum of digital channels to speak to today’s omnichannel customers. We fluidly manage your budgets with optimizations and media mix shifts to maximize your investment.
Our team works closely with our in-house creatives or external creative partners to guide creative contact strategies, execution, reporting, insights, and iterative testing in platform for a fluid customer-led approach.
We are not a set it and forget it shop. We expertly measure and report on all elements of Enterprise Marketing Return (EMR) along with traditional performance metrics to enable fluid, cross-channel optimizations that maximize enterprise impact. We leverage EMR as a common metric to evaluate performance across traditional and digital channels.
Let’s start with an audit. Our team will take you through a customized and comprehensive analysis of your media program to assess key areas of opportunity, both short and long-term. We translate this into tangible recommendations that move your business forward.
Tracked progression of brand-influenced customers down the marketing funnel to uniquely evaluate and quantify brand performance….View more >>
Tested the incremental impact of targeting existing Direct Mail audience with Paid Social messaging to help drive customers down the funnel….View more >>
Ovative worked in partnership with LiveRamp to leverage intelligent and people-based A/B testing to help the client realize optimization opportunities and reduce ad spend….View more >>
Drove efficient new customer acquisition for the state lottery program through integrated media planning and experience enhancements….View more >>
Driving efficient growth across B2C and B2B audiences through innovative paid and owned media activation on marketplaces, site optimization and testing, creative services, and product-level…View more >>
Integrated efforts across Ovative Site Optimization, SEO, and Paid Media teams to design and activate against a holistic strategy to improve the site experience and…View more >>
Connected onsite actions to store sales to identify most valuable site actions for improved website and media optimization efforts for the enterprise at large….View more >>
Managed 3rd party multi-touch attribution technology implementation and ongoing activation & socialization, working as an extension of the client team….View more >>
Implemented Ovative’s unified marketing measurement tool, MAP, to unlock full visibility into enterprise impact of marketing dollars across participating retailers….View more >>
Working as an extension of the client team in an advisory media capacity to drive incremental impact enterprise impact, maximizing media optimization opportunities across Paid…View more >>
Stood up a strategic lift testing program, unlocking new insights into the lift and causality of various media channels on customer behavior metrics and enterprise…View more >>
Led the development of foundational marketing measurement strategy and capability development by defining comprehensive marketing planning and activation use cases, developing a KPI framework, mapping…View more >>
Leveraged data and insights to develop an Advisor-centric marketing strategy for a client’s Mutual Fund Intermediary sales channel….View more >>
Leveraged data and analytics to identify growth opportunities across a portfolio of brands and activate against them with agility at scale….View more >>
Enabled customer-centric media activation through customer segmentation and journey mapping….View more >>
Incorporated local store presence into search strategy to drive in-store visits and optimize total Enterprise Marketing Return…View more >>
As the SEO agency of record for this fast growing online personal styling service since 2014 through their start-up and IPO phase, Ovative has maximized…View more >>
Helped a leading social media platform establish an integrated, off-platform holistic search strategy to capture highly qualified users and drive product-level metrics….View more >>
Increased revenue and combatted AOV declines through testing and recommending optimal product detail page layout…View more >>
Reversed declining performance trends and outperformed goals by adopting a customer-centric growth strategy and activating on insights across paid and owned media channels….View more >>
Maximizing Enterprise Marketing Return by delivering a comprehensive view of media leveraging Ovative’s unified measurement tool, MAP, which integrates MMM, MTA, incrementality, and customer future…View more >>
Building a full funnel, cross-channel media program that is optimized to customer and enterprise growth goals leveraging sophisticated media strategy, planning, and advanced measurement….View more >>
Designed and produced competitive marketing intelligence reports for each of the client’s 15 business departments to be shared with category merchants to make the case…View more >>
Customer-Centric Paid Search Approach…View more >>
Ovative developed a retail media network strategy and report suite development to elevate program strategy and reporting….View more >>
Connected digital media to the full customer experience, integrating offline call center data to inform intra-day media optimization for a direct-to-consumer start-up….View more >>
Designed and ran a program to help a Fortune 10 healthcare company double digitally attributed applications by building industry-leading, digital-first customer acquisition capabilities….View more >>
Informed Facebook Marketplace marketing budget and media mix decisions by quantifying the incremental value of Paid Search through testing and statistical analyses….View more >>
Ovative’s SEO team helped this top national casual restaurant chain optimize metadata for both brand and non-branded keyword targets, resulting in major performance improvements across…View more >>
Continuously optimizing to Enterprise Marketing Return (EMR) by leveraging a customer-first strategy, holistic full-funnel cross-channel planning, and measuring using Ovative’s unified marketing measurement tool, MAP….View more >>
Ovative deployed an innovative solution to expose menu page content to search engine crawlers in order to capture incremental branded traffic and improve conversion rates…View more >>
Ovative is helping Coach to drive core retail business revenue while aggressively scaling their outlet business model by optimizing to Enterprise Marketing Return (EMR)….View more >>
Ovative helped smoothly transition Instacart account ownership, stand up robust reporting using EMR values, and grew and expanded Posts’s Instacart account.…View more >>
Ovative partnered with Special Olympics Minnesota to drive awareness and registrations for the Polar Plunge.…View more >>
Ovative helped Duluth Trading build a leading search program, focused on testing and measurement, to win in local search….View more >>
Duluth Trading, an apparel retailer selling in-stores, online, and via catalog, has been running their media through Ovative for 5 years. Ovative’s SEM and SEO…View more >>
Ovative’s SEM team helped a vitamin and supplement retailer acquire new customers by using the Microsoft Audience Network (MSAN) and Audience Lists….View more >>
Ovative, General Mills, and the MN Department of Human Services (DHS) partnered to use digital media to drive Supplemental Nutrition Assistance Program (SNAP) applications and…View more >>
Ovative partnered with BETA.MN to provide top tech talent with the opportunity to experience the Twin Cities startup scene, with the goal of relocating them…View more >>
Ovative worked with a luxury durables brand to geo-test Google Performance Max driving increased revenue, traffic, and campaign scale….View more >>
Coach sought to gain brand awareness with Gen Z audiences through strategic, full-funnel media placements….View more >>
In its second year of partnership with Special Olympics Minnesota, Ovative drove increased awareness, consideration, and registrations for the Polar Plunge….View more >>
Media Insights
Everyone’s favorite time of year just wrapped. No, we’re not referring to the holidays.…. Read More »
Kyle Schwietz
Director, Paid Search
Measurement Insights
Is it finally happening? In January 2024, Google rolled out a new feature called…. Read More »
Lindsy Steinberger
Sr. Manager, Paid Search
Media Insights
Curious about the major trends that emerged from Cyber Week? Our experts analyzed performance…. Read More »
Ovative
Insights Team
Media Insights
Generative artificial intelligence (GenAI) is ever-changing, with recent breakthroughs having the potential to heavily…. Read More »
Molly Reeves
Sr. Analyst, Paid Social
Media Insights
Staying at the forefront of technological advancements is crucial to maintaining a competitive edge.…. Read More »
Leander Cohen
Sr. Analyst, Retail Media
Measurement Insights
Emerging channels represent an exciting opportunity for brands to get in at the ground…. Read More »
Tyler Spiwak
Analyst, Measurement Solutions
AWARD
MINNEAPOLIS, MINN. October 30, 2023 – Ovative Group, a national, independent media and measurement…. Read More »
Ovative
Insights Team
AWARD
Ovative Group Named to Minneapolis / St. Paul Business Journal’s Fast 50 List MINNEAPOLIS,…. Read More »
Ovative
Insights Team
NEW VP
Minneapolis, MN, October 25, 2023 – Ovative Group, a national media and measurement firm,…. Read More »
Ovative
Insights Team
AWARD
MINNEAPOLIS, MINN. October 24, 2023 – Ovative Group, a national independent media and measurement…. Read More »
Ovative
Insights Team
Measurement Insights
AI, Clean Rooms, and CLV — oh my! No matter where you look these…. Read More »
Kati Stewart
Director, Product Management
Media Insights
In an advertising landscape cluttered with choice, The Trade Desk seeks to stand out…. Read More »
Ovative
Insights Team
Holiday Planning
Influencer marketing has become increasingly popular in recent years, with the global market more…. Read More »
Ovative
Insights Team
Consulting Insights
Amazon’s Prime Big Deal Days has emerged as a significant player in the annual…. Read More »
Emily Baker
Sr. Manager, Media Strategy
Owned Media
As marketers are tasked with prioritizing efficiency, an often-overlooked lever is emerging as a…. Read More »
Lisa Clinton Loftus
Director, Client Services
Consulting Insights
The media landscape is ever-changing. Each month, Ovative reports on the essential considerations for…. Read More »
Leander Cohen
Sr. Analyst, Retail Media
AWARD FINALIST
MINNEAPOLIS, MINN. September 28, 2023 – Ovative Group, a national independent media and measurement…. Read More »
Ovative
Insights Team
Holiday Planning
How can you ensure your holiday marketing messaging actually resonates with your audiences? As…. Read More »
Ovative
Insights Team
Holiday Planning
As the 2023 holiday season approaches, Ovative’s experts are keeping an eye on a…. Read More »
Ovative
Insights Team
Ovative Named Media Agency Partner
MINNEAPOLIS, MINN. September 21, 2023 – The Minnesota Timberwolves and Lynx have chosen Ovative…. Read More »
Insights Team
Consulting Insights
The media landscape is ever-changing. Each month, Ovative reports on the essential considerations for…. Read More »
Leander Cohen
Sr. Analyst, Retail Media
Award
MINNEAPOLIS, MINN. August 31, 2023 – Ovative Group, a national independent media and measurement…. Read More »
Insights Team
EMR
Ovative
Insights Team
Holiday Planning
This holiday season is all about proactive preparation and building a paid social program…. Read More »
Lillian Smith
Senior Analyst, Paid Social
Award
Ovative Group was ranked in the Minneapolis/St. Paul Business Journal’s list of ‘Largest Advertising…. Read More »
Insights Team
Inc. 5000
MINNEAPOLIS, MINN. Aug. 17, 2023 – Ovative Group, a national independent media and measurement…. Read More »
Insights Team
Measurement Insights
Seth Brand
Director, Measurement Solutions
Consulting Insights
The media landscape is ever-changing. Each month, Ovative reports on the essential considerations for…. Read More »
Leander Cohen
Sr. Analyst, Retail Media
Partner Spotlight
Predicting consumer purchase behavior is becoming increasingly complex with a digital, curated world at…. Read More »
Insights Team
Holiday Planning
The holiday season is fast-approaching. Is your retail media advertising ready? Now is the…. Read More »
Amanda McCann
Senior Manager, Consulting
Paid and Owned Media
TikTok is one of the most influential and widely used social platforms in the…. Read More »
Chris Thueringer
Senior Director, Paid Media
Owned Media
Generative AI is on every marketer’s mind. Strategists and media planners are using it…. Read More »
Ovative
Insights Team
Holiday Planning
Jenny Reinke
Senior Analyst, Measurement Solutions
Enterprise Marketing Return
Kelsey Pahl
Director, Media Strategy
MEASUREMENT
Insights Team
TOP 200 WORKPLACES
MINNEAPOLIS, MINN. June 15, 2023 – Ovative Group was ranked 17th within the mid-sized…. Read More »
Insights Team
Paid and Owned Media
Chris Thueringer
Senior Director, Paid Media
Paid and Owned Media
As marketers face business and growth challenges, Google addressed these concerns with their latest…. Read More »
Chris Thueringer
Senior Director, Paid Media
32 Under 32
MINNEAPOLIS, MINN. May 24, 2023 – Five Ovative Group experts were recently honored as…. Read More »
Insights Team
Measurement
Will Silva
Analyst, Measurement Solutions
WEBINAR
Experts from Ovative’s measurement team, Beth McKigney and Troy Neidermire, hosted a webinar alongside…. Read More »
Ovative
Insights Team
On The Rise
Ovative
Insights Team
AWARD FINALIST
Minneapolis, MINN. April 26, 2023 –– National firm Ovative Group has been named a…. Read More »
Insights Team
Ovative Named eHealth AOR
MINNEAPOLIS, MINN. March 29, 2023 – eHealth, a leading private online health insurance marketplace,…. Read More »
Insights Team
Partnerships
Minneapolis, MN March 23 – National firm Ovative Group has been named a Social…. Read More »
Insights Team
MAP
A potential recession, data privacy concerns, and an ever-changing media landscape are just some…. Read More »
Kaylie Hanson
Analyst, Measurement Solutions
IN THE NEWS
The North Loop Neighborhood Association asked Ovative to create a map to help visitors and locals…. Read More »
Insights Team
Ovative Named At Home AOR
MINNEAPOLIS, MINN. March 14, 2023 – At Home, the Home and Holiday Superstore, selected…. Read More »
Insights Team
Diversity, Equity & Inclusion
Through Ovative’s Champions of Change program, we seek to build an equitable and inclusive culture…. Read More »
Insights Team
Champions of Change
We are Champions of Change, fostering a culture inclusive of all dimensions of difference,…. Read More »
Ovative
Insights Team
Measurement
One of marketers’ challenges is understanding the tangible impact of the media they run.…. Read More »
Chuck Anderson-Weir
Senior Director, Measurement
NEW VP
Minneapolis, MN, February 8, 2023 – Ovative Group, an independent media and measurement firm,…. Read More »
Insights Team
EMR
Budgets are tight. Marketers must ensure that every media dollar spent is driving profitable…. Read More »
Shelby Tietel
Senior Analyst, Measurement Solutions
RETAIL MEDIA NETWORKS
Ovative’s Derek Nelson, Senior Director of Measurement & RMN Consulting, teamed up with Habu…. Listen Now »
Derek Nelson
Senior Director, Retail Media
AWARD
Minneapolis, MN January 11, 2023 – Ovative Group has been named a Ripplematch Campus…. Read More »
Insights Team
Holiday Testing
Ovative clients invested over a third of performance spend on Meta’s Advantage+ Shopping (ASC)…. Read More »
Cory Pearson
Director, Paid Media
Holiday Planning
Cyber 5 saw a record number of consumers shopping, but it was a lot…. Read More »
Ovative
Insights Team
IN THE NEWS
Ovative’s Bonnie Gross, EVP of Talent Services, was featured on MPR News to discuss…. Listen Now »
Ovative
Insights Team
EMR
Based on Ovative’s client EMR (Enterprise Marketing Return) data, each key season Ovative shares…. Read More »
Ovative
Insights Team
Award
Ovative is proud to be listed on Digiday’s Best Data Team Shortlist. This award…. Read More »
Insights Team
Marketing Analytics Platform
Incrementality testing is the gold standard in understanding true marketing performance. However, marketing measurement…. Read More »
Kati Stewart
Director, Product Management
Holiday Testing
With consumer hesitations to buy and rising media costs, brands must maximize every dollar…. Read More »
Cory Pearson
Director, Paid Media
Award
Minneapolis, MN, November 2, 2022 – Top Workplaces recognized Ovative Group as a top…. Read More »
Insights Team
Award
Minneapolis, MN October 28, 2022 — For the 6th time, Ovative Group has been…. Read More »
Insights Team
Award
Ovative ranked number 49 of 75 National Agencies and 8 for Midwest Agencies. See…. Read More »
Insights Team
Award
Minneapolis, MN, October 20, 2022 – Ovative Group, an independent media and measurement firm,…. Read More »
Insights Team
Holiday Customer Strategy
Ovative
Insights Team
Award
Advertising Week New York announced their 25 national finalists for the Future is Female…. Read More »
Insights Team
New EVP
Minneapolis, MN, October 12, 2022– Ovative Group, an independent media and measurement firm, named their…. Read More »
Insights Team
EMR Power Rankings
Pallavi Janiani
Manager, Talent Services
IN THE NEWS
Tapestry, the parent company of Coach, Kate Spade New York, and Stuart Weitzman, has…. Listen Now »
Ovative
Insights Team
Marketer’s Guide to Holiday 2022
Ovative
Insights Team
New VPs
Minneapolis, MN, August 31, 2022– Ovative Group announced their newest VPs who are changing…. Read More »
Insights Team
Award
Ovative is proud to be listed on Inc. 5000 Fastest-Growing Private Companies in America…. Read More »
Insights Team
In The News
Enjoy these articles from Star Tribune showcasing Ovative’s commitment to team first initiatives from…. Read More »
Insights Team
Top 200 Workplaces
Ovative Group was ranked #12 within mid-sized companies on Star Tribune’s Top 200 Workplaces list…. Read More »
Insights Team
The BrandLab x Ovative Group
Minneapolis, MN – The marketing industry has long struggled to accurately represent the consumers…. Read More »
Insights Team
32 Under 32
Join us in congratulating Pallavi Janiani and Emily Baker for winning AdFed Minnesota’s ’32…. Read More »
Insights Team
Ovative Women in Leadership
At Ovative Group, we tackle the complex marketing and strategy problems that truly transform…. Listen Now »
Ovative
Insights Team
Retail Media Advertising
Retailers like Home Depot, Walmart, and CVS are setting up their own Retail Media…. Read More »
Jenna Irwin
Director, Measurement Solutions
Performance Max Update
Google has officially announced the transition of Smart Shopping and Local Campaigns to Performance…. Read More »
Chris Thueringer
Senior Director, Paid Media
Ovative Named Domino’s Pizza AOR
Effective January 2022 MINNEAPOLIS, MINN. February, 2022 –Domino’s Pizza, the largest pizza company in…. Read More »
Insights Team
Commitment To Change
Over the past five years, with an even greater focus in the past 20…. Read More »
Erin Aberg
Vice President, Talent Services
Social Impact Marketing
“What does my organization need to do to get started with digital media in…. Read More »
Molly Reeves
Sr. Analyst, Paid Social
Feedonomics Optimization
Posted by: Feedonomics, 2022 Using FeedTelligence™, we identified missing converted search terms and added…. Read More »
Insights Team
EMR Power Rankings
Could you be missing out on opportunities to maximize Enterprise Marketing Return (EMR)? Are…. Read More »
Chuck Anderson-Weir
Senior Director, Measurement
EMR Power Rankings
Are you a marketer wondering how your planned quarterly media investment stacks up? Do…. Read More »
Pallavi Janiani
Manager, Talent Services
Work Culture
By Allison Kaplan December 29, 2021 Will those who ditched their jobs as part of…. Read More »
Insights Team
November Trends & Performance
Spending is up for pockets of consumers during the month of November, but not…. Read More »
Lindsay Karner
Senior Analyst, Consulting
Holiday 2021 Cyber 5 Recap
Cyber 5 spending fell short of expectations this year due to early shopping, evolving…. Read More »
Emily Voigtlander
Director, Client Services
Holiday 2021 Cyber 5 Preparation
Cyber 5 is expected to deliver strong sales volume and solid growth this year,…. Read More »
Ovative
Insights Team
October Trends & Performance
Workforce challenges and wavering consumer confidence mixed with shifts in the digital landscape continue to pressure businesses as…. Read More »
Audrey Hapka
Sr. Analyst, Consulting
NYC Office
NEW YORK November 4, 2021 – Ovative Group, a media and measurement firm that…. Read More »
Insights Team
Holiday 2021 Key Indicators
Challenges throughout the global supply chain, from factory closures to increased transit times, have…. Read More »
Patrick Shumaker
Director, Retail Media
Fast 50
Minneapolis, MN October 29, 2021— For the 5th time, Ovative Group has been named…. Read More »
Insights Team
Holiday 2021 Key Indicators
The 2021 holiday season will require marketers to deliver in new ways to meet…. Read More »
Bethany Hawthorne
Director, Client Services
Holiday 2021 Customer Strategies
Holiday is a crucial time for marketers. Against the backdrop of a highly competitive landscape, we are…. Read More »
Ovative
Insights Team
Holiday 2021 Action
We know you’ve got a lot to consider this holiday season, but don’t panic.…. Read More »
Steve Baxter
Executive Vice President, Strategic Initiatives
September Trends & Performance
With back-to-school shopping behind us and holiday right around the corner, marketers must assess…. Read More »
Lindsay Karner
Senior Analyst, Consulting
Holiday 2021 Trends
Marketers should start planning for Holiday 2021 by looking at the consumer first. Understanding…. Read More »
Emily Baker
Sr. Manager, Media Strategy
Ovative Connectedness
Working from home was not a normal practice pre-pandemic. PTO was used for doctor…. Read More »
2021 Summer Intern, Paid Media
Marketer’s Guide to Holiday 2021
Marked by a global pandemic, an election, and the longest shopping season in history,…. Read More »
Steve Baxter
Executive Vice President, Strategic Initiatives
iOS 15
Apple’s iOS 15 update was released today and contains several new features that may impact marketers across industries.…. Read More »
Lindsay Karner
Senior Analyst, Consulting
Ovative Sustainability
The holiday season is nearly here, and marketers are being faced with a number of challenges…. Read More »
Bethany Hawthorne
Director, Client Services
SEM Brand Safety
In the past year, trust in the media has decreased by 8%, with 50%…. Read More »
Trushna Visavadia
Intern, Digital Experience Optimization
Emerging Video Content
Marketers are ditching static images for video, utilizing new emerging formats following the success…. Read More »
Jalen Wight
Analyst, Paid Media
Ovative Sustainability
With the recent release of IPCC’s 2021 climate report¹ , it has never been more…. Read More »
Analyst, Display and Paid Social
Digital Experience Optimization
Conversion Rate (CVR) has long been the gold standard KPI for marketing and ecommerce leaders to gauge the performance…. Read More »
Andy Hartos
Director, Digital Experience Optimization
Digital Experience Optimization
When measuring and valuing their digital properties, Ovative has found that 80% of organizations…. Read More »
Patrick Johnston
Senior Director, Digital Experience Optimization
Trends & Performance
With Back-to-School and holiday seasons fast approaching, marketers must plan ahead to account for supply chain disruptions, take advantage…. Read More »
Maddie Boulanger
Senior Analyst, Client Services
Transitioning to Amazon
Amazon is the leading e-retailer in the United States with close to 386 billion…. Read More »
Ben Culbert
Director, Solution Architecture
Customer-Centric Marketing
Customer-centric strategy is one of the most buzz-worthy topics in marketing today, but are…. Read More »
Grant Griebenow
Senior Director, Retail Media
Trends & Performance
The end of June marked the close of the first half of the year, and a…. Read More »
Jake Galarneau
Sr. Analyst, Digital Experience Optimization
Measurement Maturity
Marketing measurement is vital to the design, execution, and effectiveness of marketing strategies, though…. Read More »
Kate Bante
Senior Director, Measurement Strategic Initiatives
32 Under 32
This year, Ad 2 MN announced their annual 32 Under 32 award theme: The…. Read More »
Insights Team
Prime Day 2021 Recap
Amazon’s annual Prime Day Event surpassed expectations this year, garnering more than $11 billion in total…. Read More »
Abby Warrick
Analyst, Paid Media
Top 175 Workplaces
Minneapolis, MN June 17, 2021—Ovative Group has been named #9 and one of the…. Read More »
Insights Team
Prime Day 2021 Tips
30% of US adults plan to purchase during the Amazon Prime Day event this year, and…. Read More »
Nick Gee
Analyst, Paid Media
Third-Party Cookies
Marketers are aware that 3rd party cookies are rapidly declining in efficacy, and individual-level…. Read More »
Alex Meyers
Director, Measurement
Trends & Performance
As much of the U.S. continues to inch back toward a more ‘normal’, pre-COVID state, marketers…. Read More »
Bethany Hawthorne
Director, Client Services
Testing TikTok
Are you wondering if you should be testing TikTok? TikTok has over 732 million…. Read More »
Hanna Christianson
Sr Analyst Paid Media
Marketing Technology
According to a 2021 Forrester study¹, less than a third of marketing decision-makers are…. Read More »
Kati Stewart
Director, Product Management
Media Response Plan
Each day, marketers are faced with decisions on how their brand should show up…. Read More »
Heather Gray
Director, Client Services
The Minnies
Ovative was honored to be selected as a finalist for this year’s AdFed ‘The…. Read More »
Insights Team
32 Under 32
This year, Ad 2 MN announced their annual 32 Under 32 award theme: The…. Read More »
Insights Team
Digital-First
Digital-first marketer Ovative relies on internal innovation NEAL ST. ANTHONY, STAR TRIBUNE MAY 16,…. Read More »
Insights Team
Prime Day 2021
Amazon’s Prime Day Event is slated to happen June 21-22, 2021. Marketers must begin…. Read More »
Ben Culbert
Director, Solution Architecture
Office Expansion
Ovative adding more space to Minneapolis offices, plans to keep hiring By Carrigan Miller, Minneapolis/St.…. Read More »
Office Expansion
Digital Agency Ovative Group Doubles Down on Office Space Despite a hybrid work model…. Read More »
EMR Solves
Siloed teams, disjointed business goals, and a lack of understanding around the true value…. Listen Now »
Chuck Anderson-Weir
Senior Director, Measurement
iOS 14.5 Early Trends
Following the Apple iOS 14.5 release late April, we are seeing emerging trends impacting app downloads,…. Read More »
Hannah Kuntz
Manager, Paid Social
The BrandLab Scholarship
At Ovative Group, we are committed to being Champions of Change in everything we do; fostering a culture…. Read More »
Manager, Consulting
Trends & Performance
March was a month of significant macro-economic impact, highlighting the need for marketers to take both…. Read More »
Bethany Hawthorne
Director, Client Services
Virtual Reality
Written By: Tom Nickel, AR/VR Journey January 11, 2021 1. Have a Big Party…. Read More »
Director, Ovative Marketing
Brand and Performance Marketing
As marketers adapt to privacy changes, direct conversion and performance tactics based on individual-level…. Read More »
Grant Griebenow
Senior Director, Retail Media
Cookie Apocalypse
Last week, Google announced that they plan to stop selling ads based on unique…. Read More »
Kate Bante
Senior Director, Measurement Strategic Initiatives
Super Bowl Performance
Typically attracting over 100 million US viewers, the Super Bowl is arguably one of…. Read More »
Ovative
Insights Team
Cookie Replacement
According to a recent statement by Google, their new Federated Learning of Cohorts (FloC)…. Read More »
Ovative
Insights Team
iOS 14
As Apple rolls out iOS 14 updates, there will be significant impact on marketers’…. Read More »
Stephanie Davila
Director, Paid Media
Holiday Insights
Consumer confidence falters amid COVID surges while in-store traffic rates experience 41% declines. Read…. Read More »
Jen Alcott
Vice President, Client Services
Holiday Insights
Learn how shipping cutoffs are impacting media performance as consumers rush to find last-minute…. Read More »
Bethany Hawthorne
Director, Client Services
Cyber 5
Cyber 5 ecommerce performance crushed last year’s results. Read more on industry and Ovative…. Read More »
Frances Miller
Director, Client Services
Cyber 5
Cyber 5 ecommerce sales are expected to outpace last year by nearly 40%. Competition…. Read More »
Chris Thueringer
Senior Director, Paid Media
Holiday KPIs
Expecting the unexpected is more critical than ever this holiday season. How can you…. Read More »
Bethany Hawthorne
Director, Client Services
Enterprise Marketing Return
Are you a retail marketer wondering how your planned holiday media investment stacks up?…. Read More »
Chuck Anderson-Weir
Senior Director, Measurement
Amazon Prime Day
Prime Day looked different this year: from occurring in October for the first time,…. Read More »
Mary Kate Evon
Manager, Paid Social
Vote!
This year has been a challenging year for Minneapolis, our country, and the world.…. Read More »
Director, Measurement
Holiday Planning
The stakes have never been higher nor as unpredictable heading into the holiday season.…. Read More »
Steve Baxter
Executive Vice President, Strategic Initiatives
Amazon Prime Day
Prime Day official dates were announced early yesterday morning sharing the event will run…. Read More »
Ovative
Insights Team
Unified Measurement
Apple’s recent announcement, that the upcoming iOS 14 software will include enhanced customer data…. Read More »
Alex Meyers
Director, Measurement
Healthcare Marketing
As consumers embrace digital-first services, healthcare marketers must create seamless, digital experiences to reach…. Read More »
Grant Griebenow
Senior Director, Retail Media
Media Pauses
Recent Facebook ad boycotts, budget shifts, and changing social platform dynamics have created new…. Read More »
Dianne Anderson
Senior Vice President, Media
Diversity & Inclusion
At Ovative Group, we vow to be champions of change; Fostering a culture inclusive…. Read More »
Insights Team
Customer Retention
Retailers who have remained open throughout the pandemic have acquired a higher volume of…. Read More »
Dianne Anderson
Senior Vice President, Media
Store Re-Opening
As the COVID pandemic continues to evolve, many businesses are faced with a unique…. Read More »
Andy Pierce
Vice President, Paid Media
Ovative Scholarship
Charitable Giving is a passion for many team members at Ovative Group. Through partnerships…. Read More »
Manager, Consulting
Geo Strategies
In our third edition of “The Marketer’s Guide to Navigating COVID-19,” we are leveraging…. Read More »
Chuck Anderson-Weir
Senior Director, Measurement
Marketing Leadership
In the next edition of our guide to navigating COVID-19, we are highlighting the…. Read More »
Dale Nitschke
CEO & Founder
Leadership
As the COVID-19 situation rapidly develops, our teams are doing everything they can to…. Read More »
Steve Baxter
Executive Vice President, Strategic Initiatives
Disruption
Lisa Bailey, Vice President of Media and Digital Activation, and Josh Peterson, Senior Director…. Listen Now »
Ovative
Insights Team
Change Management
The combination of customer-level targeting and personalization, the ever-growing flood of data and use…. Listen Now »
Jesse Grittner
Senior Vice President, Growth
Customer Privacy
Customer privacy concerns are causing fundamental changes to marketing and measurement. The data we…. Listen Now »
Alex Looker
Senior Director, Data Engineering & Solution Architecture
First Party Data
Consumers demand personalization and, despite recent privacy trends, they are willing to share data…. Listen Now »
Peter Cragoe
Manager, Activate Solutions
Customer Engagement
In order to stay relevant in 2020, brands must be creative when thinking about…. Listen Now »
Grant Griebenow
Senior Director, Retail Media
Incrementality
A key component of Enterprise Marketing Return is measuring the incremental value of your…. Read More »
Zac Henschel
Senior Manager, Measurement
Enterprise Marketing Return
Understanding return on investment is the core question marketers must be able to answer…. Read More »
Beth McKigney
Senior Vice President, Measurement
Strategic Partnership
We are proud of the partnership we have built with Facebook and honored to…. Read More »
Ovative
Insights Team
Customer Privacy
The advertising industry, by and large, is still dependent on cookie-based tracking technology to…. Read More »
Alex Meyers
Director, Measurement
Values
Alex Meyers, brand values activist at Ovative Group, speaks to the importance of company…. Listen Now »
Alex Meyers
Director, Measurement
Holiday Planning
As we approach the holiday season, our teams do everything we can to get…. Read More »
Steve Baxter
Executive Vice President, Strategic Initiatives
SEO
Scott Dodge, Head of SEO at Ovative Group, reframes SEO as the most undervalued…. Listen Now »
Scott Dodge
Senior Director, SEO
Holistic Search
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) work stronger, and more efficiently,…. Read More »
Emily Christon
Director, SEO
Amazon Prime Day
Amazon sold 175 million products during Prime Day last week, which is projected at…. Read More »
Nicole Luczynski
Director, Paid Media
Customer Strategy
Your customer strategy must be crafted in the context of the broader business. This…. Read More »
Julia Marks
Director, Media Strategy and Insights
Amazon Prime Day has become the third largest shopping holiday in the United States.…. Read More »
Leadership
Brandon sits down with CEO and Founder of Ovative Group, Dale Nitschke, to chat…. Listen Now »
Dale Nitschke
CEO & Founder
Data Science
John Chandler, Clinical Professor of Marketing at University of Montana and Andrew Van Benschoten,…. Listen Now »
Andrew Van Benschoten
Senior Manager, Measurement
Multi-Touch Attribution
Most attribution tools show display retargeting driving a $10+ return on ad spend. As…. Read More »
Danny Shay
Director, Business Development
Technology Adoption
Many marketers struggle with successful adoption of advanced measurement technology. According to eMarketer, almost…. Read More »
Alex Meyers
Director, Measurement
MarTech ROI
Most organizations spend more than half a million dollars annually on advanced measurement tools…. Read More »
Kate Bante
Senior Director, Measurement Strategic Initiatives
Diversity & Inclusion
Ellen Walthour, CEO of The BrandLab, and Ingrid Sabah, Analyst at Ovative Group and…. Listen Now »
Ovative
Insights Team
Reporting
When looking at the tidal wave of data available to you as a marketer,…. Read More »
Chuck Anderson-Weir
Senior Director, Measurement
Incrementality
Many marketers avoid testing the validity of their return on ad spend because they…. Read More »
Ovative
Insights Team
Change Management
One of the most common mistakes we see when it comes to marketing measurement…. Read More »
Kate Bante
Senior Director, Measurement Strategic Initiatives
Enterprise Marketing Return
Enterprise Marketing Return is one part metric, one part mindset. It’s a new metric…. Read More »
Beth McKigney
Senior Vice President, Measurement
eTail West
Focusing on the micro moments throughout a consumer’s journey will pay dividends on the…. Read More »
Vice President, Business Development & Marketing
Site Optimization
You have a website. You want to ensure that both search engines and users…. Read More »
Patrick Johnston
Senior Director, Digital Experience Optimization
Amazon Strategy
While Amazon remains a thorn in the side of many-a-retail-giant, there’s no denying its…. Read More »
Ben Culbert
Director, Solution Architecture
SEO Reporting
Creating reports for your clients is a vital part of SEO. It’s also one…. Read More »
Emily Christon
Director, SEO
DMFS Summit
This week, we spent two days in New York at the Digital Marketing for…. Read More »
Vice President, Business Development & Marketing
Always-On Testing
You’ve fought for this media budget. You’re investing this media budget. And finally, you’re…. Read More »
Zac Henschel
Senior Manager, Measurement
Cause Marketing
Liwanag Ojala, CEO of CaringBridge, talks about marketing in the non-profit sector and how…. Listen Now »
Dale Nitschke
CEO & Founder
Ad Fraud
Fraudster (n.) – a bad guy scheming up new ways to steal your marketing…. Read More »
Tommy McQuillan
Director, Video and Programmatic Media
Customer-Centricity
Growth is hard to find in today’s retail environment. Leaders of major retail organizations…. Read More »
Kate Bante
Senior Director, Measurement Strategic Initiatives
MTA Solution
With Google’s recent decision to close the beta of their Attribution 360 measurement platform,…. Read More »
Jenna Irwin
Director, Measurement Solutions
MN Interactive Marketing Association
The world of marketing is changing – but this isn’t breaking news to anyone.…. Read More »
Vice President, Business Development & Marketing
Digital Summit
Have you heard of Digital Summit’s Everything: Content conference? It’s a one-day content marketing…. Read More »
Director, Ovative Marketing
Incrementality
You start your morning by checking email on your phone, one of which is…. Read More »
Alex Meyers
Director, Measurement
Site Performance
Page speed has risen! If your site isn’t keeping up with the trends, then…. Read More »
Scott Dodge
Senior Director, SEO
Tableau Conference
Does what happen in Vegas truly stay in Vegas? Not when you’re at the…. Read More »
Director, Measurement Solutions
Holiday Planning
Like a herd of reindeer harnessed together, many retail marketers cannot seem to resist…. Read More »
Ericka Strickland
Vice President, Holistic Search
Incrementality
There are many ways to measure marketing impact — click-throughs, conversions, impressions — and…. Read More »
Dale Nitschke
CEO & Founder
Marketing Measurement
There are multiple measurement solutions available to marketers today. While these tools undoubtedly provide…. Read More »
Alex Meyers
Director, Measurement
Top Workplaces
I am energized by Ovative/group’s #12 ranking on the 2016 Star Tribune Top Workplaces…. Read More »
Director, Ovative Marketing
Online-to-Offline
With the ongoing shift of customer engagement and marketing budgets to digital channels across industries, C-Suites are…. Read More »
Andy Pierce
Vice President, Paid Media