Integrated Video, Audio, OOH, and Print

Ovative brings a digital-first, customer-led and integrated approach to traditional marketing with our unparalleled focus on measurement and optimization and our relentless drive to deliver incremental enterprise results.  



Our Integrated Traditional team provides holistic Video, Audio, Out of Home (OOH), and Print planning and buying services, which drives performance across the full media funnel through fluid program management, cohesive storytelling, and creative integration.  

We plan, buy, and optimize across the following channels: 

  • Video: National, local, direct response, and addressable video (including OTT, CTV, and linear) 
  • Audio: Terrestrial radio and streaming audio, inclusive of podcasts  
  • Print: Partnerships with all major publications  
  • Digital & Traditional OOH 

Our Philosophy

An integrated customer-led approach is key 

We start with the customer and orient our media strategy, planning, execution, and measurement to support customer goals, understanding the unique relationship your customer has with your brand and extending the power of your brand into marketing channels to reach existing and high-potential new customers as they live their lives.  

How We Are Different

Traditional and Digital channel fluidity

We leverage our expertise across the full spectrum of traditional and digital channels to speak to today’s omnichannel customer. We manage traditional and digital channels as one program, fluidly managing your budgets with optimizations and media mix shifts to maximize your investment.  

Integration with creative 

Our team works closely with our in-house creatives or external creative partners to guide creative contact strategies, execution, reporting, insights, and iterative testing in platform for a fluid customer-led approach.  

Unparalleled focus on measurement and optimization 

We are not a set it and forget it shop. We expertly measure and report on all elements of Enterprise Marketing Return (EMR) along with traditional performance metrics to enable fluid, cross-channel optimizations that maximize enterprise impact. We leverage EMR as a common metric to evaluate performance across traditional and digital channels. 

Digital-first mentality 

We leverage our foundational digital best practices to effectively influence and advance traditional channels. 

Ready to find out how we can move the needle for you? 

Let’s start with an audit. Our team will take you through a customized and comprehensive analysis of your traditional media program to assess key areas of opportunity, both short and long-term. We translate this to tangible recommendations that move your business forward. 

iVA Team
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