We deliver an unparalleled influencer strategy, connecting brands to the most impactful creators in the business. 

Ovative Group Influencer Offerings


We provide full-service influencer marketing capabilities, connecting brands with creators to share authentic content and execute fullfunnel campaigns. We tailor each campaign to individual strategic business needs, partnering with both clients and creators to deliver meaningful and measurable outcomes.

Our Philosophy

Harnessing the power of influencer marketing is overwhelming, we make it easy.


Our full-service approach to campaign planning makes partnering with influencers easy.  

  1. We start by identifying campaign goals and setting KPIs that matter to your business. 
  2. Next, we source customized influencer rosters to pair with your brand, selecting talent who will be able to deliver brand-aligned content and reach. 
  3. Leave the rest to us! We manage outreach, negotiations, organize creative briefs and direction, secure paid media amplification, and provide detailed campaign reporting.

How We Are Different 


Data-Driven Strategies

Want to know which user-generated content and creators are driving performance? We offer unparalleled reporting capabilities, going beyond vanity metrics, to understand the full-funnel impact influencers have on your brand. Our ability to dive into influencer analytics (before, during, and after campaigns) enables niche targeting and audience insights to exceed your goals.

Customized Rosters

With over 6 million creators at our fingertips, we recommend a roster that meets your budget and exceeds your goals. Our relationships with toptier influencer agencies and creators allow our team to create customizable influencer rosters for any size activation. We align the roster based on brand affinity, location, followers/reach, category, and specific KPIs. We vet every partner to ensure your brand is in the right hands.

360 Campaign Optimization

We offer 360-degree campaign planning, seamlessly partnering across media and creative teams to amplify and optimize influencer content in paid and owned environments. Our multi-faceted approach wins across major influencer channels (TikTok, YouTube, and Meta) and maximizes strategic placements, including paid campaigns and organic gifting. We translate digital success into real life with options for onsite event appearances and market activations.

Ready to find out how we can move the needle for you? 

Our approach to influencer strategy is full service, making partnering with influencers simple.

Our specialties include:

  • TikTok, YouTube, Meta
  • Brand Ambassadors
  • Experiential Marketing & Influencer Events
  • Gifting and PR Package Consulting
  • Appearances
  • Podcasts
  • Giveaway and Social Growth Strategies
Ovative Group Influencer Offerings


Contact Us To Learn More