Influencer
We deliver an unparalleled influencer strategy, connecting brands to the most impactful creators in the business.
WHAT WE DO
We provide full-service influencer marketing capabilities, connecting brands with creators to share authentic content and execute full–funnel campaigns. We tailor each campaign to individual strategic business needs, partnering with both clients and creators to deliver meaningful and measurable outcomes.
Our Philosophy
Harnessing the power of influencer marketing is overwhelming, we make it easy.
Our full-service approach to campaign planning makes partnering with influencers easy.
- We start by identifying campaign goals and setting KPIs that matter to your business.
- Next, we source customized influencer rosters to pair with your brand, selecting talent who will be able to deliver brand-aligned content and reach.
- Leave the rest to us! We manage outreach, negotiations, organize creative briefs and direction, secure paid media amplification, and provide detailed campaign reporting.
How We Are Different
Data-Driven Strategies
Want to know which user-generated content and creators are driving performance? We offer unparalleled reporting capabilities, going beyond vanity metrics, to understand the full-funnel impact influencers have on your brand. Our ability to dive into influencer analytics (before, during, and after campaigns) enables niche targeting and audience insights to exceed your goals.
Customized Rosters
With over 6 million creators at our fingertips, we recommend a roster that meets your budget and exceeds your goals. Our relationships with top–tier influencer agencies and creators allow our team to create customizable influencer rosters for any size activation. We align the roster based on brand affinity, location, followers/reach, category, and specific KPIs. We vet every partner to ensure your brand is in the right hands.
360 Campaign Optimization
We offer 360-degree campaign planning, seamlessly partnering across media and creative teams to amplify and optimize influencer content in paid and owned environments. Our multi-faceted approach wins across major influencer channels (TikTok, YouTube, and Meta) and maximizes strategic placements, including paid campaigns and organic gifting. We translate digital success into real life with options for onsite event appearances and market activations.
Ready to find out how we can move the needle for you?
Our approach to influencer strategy is full service, making partnering with influencers simple.
Our specialties include:
- TikTok, YouTube, Meta
- Brand Ambassadors
- Experiential Marketing & Influencer Events
- Gifting and PR Package Consulting
- Appearances
- Podcasts
- Giveaway and Social Growth Strategies
RESULTS
Coach: Courage to Be Real
Coach sought to gain brand awareness with Gen Z audiences through strategic, full-funnel media placements….View more >>
Specialty Retailer
Building a full funnel, cross-channel media program that is optimized to customer and enterprise growth goals leveraging sophisticated media strategy, planning, and advanced measurement….View more >>
INSIGHTS
Paid and Owned Media
TikTok Goes Beyond Paid Social
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Owned Media
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Ovative
Insights Team
Paid and Owned Media
What Marketers Need to Know from Google Marketing Live
As marketers face business and growth challenges, Google addressed these concerns with their latest…. Read More »
Chris Thueringer
Senior Director, Paid Media