Media Insights

Why SEO is Worth the Wait with Scott Dodge

Scott Dodge, Head of SEO at Ovative Group, reframes SEO as the most undervalued channel in your mix and, given today’s trends, how to use it to drive enterprise value.

Riff 1 | What’s Trending (2:25 – 6:32): Dodge comments on what’s trending in the world of search.

Riff 2 | Worth the Wait (6:32 – 10:50): Dodge riffs on the long-term value of investing in SEO.

Riff 3 | Tangible v Intangible (10:50 – 15:15): Understanding the ROI of investing in organic search.

Riff 4 | Fact or Fiction (15:15 – 26:40): Brandon and Dodge riff on some hot topics in the world of SEO.

Riff 5 | The Future (26:40 – 29:50): Dodge’s parting piece of advice for marketers looking to maximize the enterprise return of their marketing investments.

Ovative is a digital-first media and measurement firm seeking to transform the measure of marketing success. At Ovative, we help brands move the needle. We are curious. We value your brand. We want to see you succeed. Connect with us to learn more!


Scott Dodge

Senior Director, SEO

About the Author

Scott is a Senior Director of SEO at Ovative. He leads the firm’s SEO practice and helps our team drive traffic, acquire customers, and grow revenue for some of the world’s largest brands. Since joining in 2015, Scott has grown SEO revenue by 7x and established the largest agency SEO team in the Twin Cities. Before joining Ovative, in... Read More >>

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