Paid Social

WHAT WE DO

Ovative delivers best-in-class Paid Social strategy, execution, measurement, and optimization, closely connected with creative services, across all major and emerging social platforms. We evolve and enhance clients’ social programs through our focus on executional excellence, close integration with creative strategy and execution, and constant eye on what is next through rapid testing and fast adoption of upcoming trends.

Our Philosophy

An integrated customer-led approach is key

We expertly utilize the full power of all social platforms to develop sophisticated, thorough, best-in-class paid social programs closely connected with creative strategies and executions to accelerate upper and lower funnel objectives. We work to understand target audiences and objectives, designing a multi-platform strategy based on audience insights and performance goals.

How We Are Different

Data-driven approach

We are experts at unlocking value from first-party data, customer and competitive insights, and advanced measurement to inform our social strategy, segmentation and targeting approaches, and optimization opportunities. We leverage these insights to drive our platform, audience targeting, and messaging strategies.

Focus on enterprise impact

We leverage strategic account segmentation and campaign structure to isolate bidding in a thoughtfully designed approach across platforms to maximize Enterprise Marketing Return (EMR) of our efforts, including online and offline impact, future customer value, incrementality, and profitability.

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Always-on testing

We work with our clients to continuously test audiences, messaging, creative, bidding approaches, and more across various inventory environments.

Integration with creative

Our team works closely with our in-house creatives (or clients’ external creative partners) to guide creative contact strategies, execution, reporting, insights, and iterative testing in platform for a fluid social customer approach.

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Access to premier partnerships

Our deep expertise in Paid Social has earned Ovative recognition as a Facebook Business Partner. We are among the top 5 largest independent Facebook partner agencies and one of 3 agencies who have access to Facebook data for media mix modeling. Ovative is a leader in new tools, resources, and education that pushes us to the front of the learning curve and allow us to measure and optimize unlike other agencies.

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Ready to find out how we can move the needle for you?

Our paid social audits identify performance opportunities tied to your overall business goals. We translate this comprehensive analysis to tangible recommendations that move your business forward. Elements of your program we will assess include:

Account structure, campaign objectives, and flighting strategies
Audience segmentation and targeting
Bid optimizations, conversion best practices, and testing approach
Creative formats, iterations, and testing

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Learn More About Our Comprehensive Audits

RESULTS

Upper Funnel Measurement

National Durables Retailer

Tracked progression of brand-influenced customers down the marketing funnel to uniquely evaluate and quantify brand performance….View more >>

Incrementality Testing

Leading Fashion Retailer

Tested the incremental impact of targeting existing Direct Mail audience with Paid Social messaging to help drive customers down the funnel….View more >>