Paid Social
Our Paid Social team has a proven track record of developing advanced media programs that drive enterprise impact through our customer-first approach, integrated creative, rigorous optimizations, and data-driven approach.
WHAT WE DO
Ovative delivers best-in-class Paid Social strategy, execution, measurement, and optimization, closely connected with creative services, across all major and emerging social platforms. We evolve and enhance clients’ social programs through our focus on executional excellence, close integration with creative strategy and execution, and constant eye on what is next through rapid testing and fast adoption of upcoming trends.
Our Philosophy
An integrated customer-led approach is key
We expertly utilize the full power of all social platforms to develop sophisticated, thorough, best-in-class paid social programs closely connected with creative strategies and executions to accelerate upper and lower funnel objectives. We work to understand target audiences and objectives, designing a multi-platform strategy based on audience insights and performance goals.
How We Are Different
Data-driven approach
We are experts at unlocking value from first-party data, customer and competitive insights, and advanced measurement to inform our social strategy, segmentation and targeting approaches, and optimization opportunities. We leverage these insights to drive our platform, audience targeting, and messaging strategies.
Focus on enterprise impact
We leverage strategic account segmentation and campaign structure to isolate bidding in a thoughtfully designed approach across platforms to maximize Enterprise Marketing Return (EMR) of our efforts, including online and offline impact, future customer value, incrementality, and profitability.
Always-on testing
We work with our clients to continuously test audiences, messaging, creative, bidding approaches, and more across various inventory environments.
Integration with creative
Our team works closely with our in-house creatives (or clients’ external creative partners) to guide creative contact strategies, execution, reporting, insights, and iterative testing in platform for a fluid social customer approach.
Access to premier partnerships
Our deep expertise in Paid Social has earned Ovative recognition as a Facebook Business Partner. We are among the top 5 largest independent Facebook partner agencies and one of 3 agencies who have access to Facebook data for media mix modeling. Ovative is a leader in new tools, resources, and education that pushes us to the front of the learning curve and allow us to measure and optimize unlike other agencies.
Ready to find out how we can move the needle for you?
Our paid social audits identify performance opportunities tied to your overall business goals. We translate this comprehensive analysis to tangible recommendations that move your business forward. Elements of your program we will assess include:
- Account structure, campaign objectives, and flighting strategies
- Audience segmentation and targeting
- Bid optimizations, conversion best practices, and testing approach
- Creative formats, iterations, and testing
RESULTS
National Durables Retailer
Tracked progression of brand-influenced customers down the marketing funnel to uniquely evaluate and quantify brand performance….View more >>
Leading Fashion Retailer
Tested the incremental impact of targeting existing Direct Mail audience with Paid Social messaging to help drive customers down the funnel….View more >>
insights
Holiday Testing
Meta Advantage+ Shopping Campaigns are Worth the Test
Ovative clients invested over a third of performance spend on Meta’s Advantage+ Shopping (ASC)…. Read More »
Cory Pearson
Director, Paid Media
Holiday Planning
Deep Discounts and Paid Search Dominated: Cyber 5 Recap and Lookahead
Cyber 5 saw a record number of consumers shopping, but it was a lot…. Read More »
Karen Spitzfaden
Senior Manager, Consulting
Holiday Testing
If You Are Not Testing Advantage+ Shopping (ASC), You Are Missing Out!
With consumer hesitations to buy and rising media costs, brands must maximize every dollar…. Read More »
Cory Pearson
Director, Paid Media
