Ovative delivers best-in-class Paid Social strategy, execution, measurement, and optimization, closely connected with creative services, across all major and emerging social platforms. We evolve and enhance clients’ social programs through our focus on executional excellence, close integration with creative strategy and execution, and constant eye on what is next through rapid testing and fast adoption of upcoming trends.
We expertly utilize the full power of all social platforms to develop sophisticated, thorough, best-in-class paid social programs closely connected with creative strategies and executions to accelerate upper and lower funnel objectives. We work to understand target audiences and objectives, designing a multi-platform strategy based on audience insights and performance goals.
We are experts at unlocking value from first-party data, customer and competitive insights, and advanced measurement to inform our social strategy, segmentation and targeting approaches, and optimization opportunities. We leverage these insights to drive our platform, audience targeting, and messaging strategies.
We leverage strategic account segmentation and campaign structure to isolate bidding in a thoughtfully designed approach across platforms to maximize Enterprise Marketing Return (EMR) of our efforts, including online and offline impact, future customer value, incrementality, and profitability.
We work with our clients to continuously test audiences, messaging, creative, bidding approaches, and more across various inventory environments.
Our team works closely with our in-house creatives (or clients’ external creative partners) to guide creative contact strategies, execution, reporting, insights, and iterative testing in platform for a fluid social customer approach.
Our deep expertise in Paid Social has earned Ovative recognition as a Facebook Business Partner. We are among the top 5 largest independent Facebook partner agencies and one of 3 agencies who have access to Facebook data for media mix modeling. Ovative is a leader in new tools, resources, and education that pushes us to the front of the learning curve and allow us to measure and optimize unlike other agencies.
Our paid social audits identify performance opportunities tied to your overall business goals. We translate this comprehensive analysis to tangible recommendations that move your business forward. Elements of your program we will assess include:
Tracked progression of brand-influenced customers down the marketing funnel to uniquely evaluate and quantify brand performance….View more >>
Tested the incremental impact of targeting existing Direct Mail audience with Paid Social messaging to help drive customers down the funnel….View more >>
Ovative worked in partnership with LiveRamp to leverage intelligent and people-based A/B testing to help the client realize optimization opportunities and reduce ad spend….View more >>
Drove efficient new customer acquisition for the state lottery program through integrated media planning and experience enhancements….View more >>
Driving efficient growth across B2C and B2B audiences through innovative paid and owned media activation on marketplaces, site optimization and testing, creative services, and product-level…View more >>
Integrated efforts across Ovative Site Optimization, SEO, and Paid Media teams to design and activate against a holistic strategy to improve the site experience and…View more >>
Connected onsite actions to store sales to identify most valuable site actions for improved website and media optimization efforts for the enterprise at large….View more >>
Managed 3rd party multi-touch attribution technology implementation and ongoing activation & socialization, working as an extension of the client team….View more >>
Implemented Ovative’s Marketing Analytics Platform to unlock full visibility into enterprise impact of marketing dollars across participating retailers….View more >>
Working as an extension of the client team in an advisory media capacity to drive incremental impact enterprise impact, maximizing media optimization opportunities across Paid…View more >>
Stood up a strategic lift testing program, unlocking new insights into the lift and causality of various media channels on customer behavior metrics and enterprise…View more >>
Led the development of foundational marketing measurement strategy and capability development by defining comprehensive marketing planning and activation use cases, developing a KPI framework, mapping…View more >>
Leveraged data and insights to develop an Advisor-centric marketing strategy for a client’s Mutual Fund Intermediary sales channel….View more >>
Leveraged data and analytics to identify growth opportunities across a portfolio of brands and activate against them with agility at scale….View more >>
Enabled customer-centric media activation through customer segmentation and journey mapping….View more >>
Incorporated local store presence into search strategy to drive in-store visits and optimize total Enterprise Marketing Return…View more >>
As the SEO agency of record for this fast growing online personal styling service since 2014 through their start-up and IPO phase, Ovative has maximized…View more >>
Helped a leading social media platform establish an integrated, off-platform holistic search strategy to capture highly qualified users and drive product-level metrics….View more >>
Increased revenue and combatted AOV declines through testing and recommending optimal product detail page layout…View more >>
Reversed declining performance trends and outperformed goals by adopting a customer-centric growth strategy and activating on insights across paid and owned media channels….View more >>
Maximizing Enterprise Marketing Return by delivering a comprehensive view of media leveraging Ovative’s Marketing Analytics Platform (MAP), which integrates MMM, MTA, incrementality, and customer future…View more >>
Building a full funnel, cross-channel media program that is optimized to customer and enterprise growth goals leveraging sophisticated media strategy, planning, and advanced measurement….View more >>
Designed and produced competitive marketing intelligence reports for each of the client’s 15 business departments to be shared with category merchants to make the case…View more >>
Customer-Centric Paid Search Approach…View more >>
Ovative developed a retail media network strategy and report suite development to elevate program strategy and reporting….View more >>
Connected digital media to the full customer experience, integrating offline call center data to inform intra-day media optimization for a direct-to-consumer start-up….View more >>
Designed and ran a program to help a Fortune 10 healthcare company double digitally attributed applications by building industry-leading, digital-first customer acquisition capabilities….View more >>
Informed Facebook Marketplace marketing budget and media mix decisions by quantifying the incremental value of Paid Search through testing and statistical analyses….View more >>
Ovative’s SEO team helped this top national casual restaurant chain optimize metadata for both brand and non-branded keyword targets, resulting in major performance improvements across…View more >>
Continuously optimizing to Enterprise Marketing Return (EMR) by leveraging a customer-first strategy, holistic full-funnel cross-channel planning, and measuring using Ovative’s Marketing Analytics Platform (MAP)….View more >>
Ovative deployed an innovative solution to expose menu page content to search engine crawlers in order to capture incremental branded traffic and improve conversion rates…View more >>
Ovative is helping Coach to drive core retail business revenue while aggressively scaling their outlet business model by optimizing to Enterprise Marketing Return (EMR)….View more >>
Ovative helped smoothly transition Instacart account ownership, stand up robust reporting using EMR values, and grew and expanded Posts’s Instacart account.…View more >>
Ovative partnered with Special Olympics Minnesota to drive awareness and registrations for the Polar Plunge.…View more >>
Ovative’s helps Duluth Trading build leading search programs that them to win at a highly local level through meticulous focus on testing and measurement….View more >>
Duluth Trading, an apparel retailer selling in-stores, online, and via catalog, has been running their media through Ovative for 5 years. Ovative’s SEM and SEO…View more >>
Ovative’s SEM team helped a vitamin and supplement retailer acquire new customers by using the Microsoft Audience Network (MSAN) and Audience Lists….View more >>
Ovative, General Mills, and the MN Department of Human Services (DHS) partnered to use digital media to drive Supplemental Nutrition Assistance Program (SNAP) applications and…View more >>
In The News
Enjoy these articles from Star Tribune showcasing Ovative’s commitment to team first initiative. Read More »
Ovative
Insights Team
Top 200 Workplaces
Ovative Group was ranked #12 within mid-sized companies on Star Tribune’s Top 200 Workplaces list. Read More »
Ovative
Insights Team
The BrandLab x Ovative Group
Minneapolis, MN – The marketing industry has long struggled to accurately represent the consumers . Read More »
Ovative
Insights Team
32 Under 32
Join us in congratulating Pallavi Janiani and Emily Baker for winning AdFed Minnesota’s ’32 Under 32. Read More »
Ovative
Insights Team
Ovative Named UScellular AOR
Effective May 11, 2022 Minneapolis, MN – Ovative Group and Harmelin Media announce today that USce. Read More »
Ovative
Insights Team
Ovative Women in Leadership
At Ovative Group, we tackle the complex marketing and strategy problems that truly transform busines. Read More »
Ovative
Insights Team
Retail Media Advertising
Retailers like Home Depot, Walmart, and CVS are setting up their own Retail Media Networks, allowing. Read More »
Jenna Irwin
Senior Manager, Consulting
Performance Max Update
Google has officially announced the transition of Smart Shopping and Local Campaigns to Performance . Read More »
Chris Thueringer
Director, Paid Media
Ovative Named Domino’s Pizza AOR
Effective January 2022 MINNEAPOLIS, MINN. February, 2022 –Domino’s Pizza, the largest pizza compan. Read More »
Ovative
Insights Team
Commitment To Change
Over the past five years, with an even greater focus in the past 20 months, Ovative has focused on c. Read More »
Erin Aberg
Vice President, Talent Services
Social Impact Marketing
“What does my organization need to do to get started with digital media in order to drive results?. Read More »
Molly Reeves
Intern, Display and Paid Social
Feedonomics Optimization
Posted by: Feedonomics, 2022 Using FeedTelligence™, we identified missing converted s. Read More »
Ovative
Insights Team
EMR Power Rankings
Could you be missing out on opportunities to maximize Enterprise Marketing Return (EMR)? Are you ove. Read More »
Chuck Anderson-Weir
Director, Measurement
EMR Power Rankings
Are you a marketer wondering how your planned quarterly media investment stacks up? Do you have con. Read More »
Pallavi Janiani
Senior Analyst, Measurement Solutions
Work Culture
By Allison Kaplan December 29, 2021 Will those who ditched their jobs as part of the Great Resig. Read More »
Ovative
Insights Team
November Trends & Performance
Spending is up for pockets of consumers during the month of November, but not everyone is ready or a. Read More »
Lindsay Karner
Senior Analyst, Consulting
Holiday 2021 Cyber 5 Recap
Cyber 5 spending fell short of expectations this year due to early shopping, evolving consumer behav. Read More »
Emily Voigtlander
Senior Manager, Client Services
Holiday 2021 Cyber 5 Preparation
Cyber 5 is expected to deliver strong sales volume and solid growth this year, with each day antici. Read More »
Heather Gray
Director, Client Services
October Trends & Performance
Workforce challenges and wavering consumer confidence mixed with shifts in the digital landscape. Read More »
Audrey Hapka
Analyst, Consulting
NYC Office
NEW YORK November 4, 2021 – Ovative Group, a media and measurement firm that helps change makers d. Read More »
Ovative
Insights Team
Holiday 2021 Key Indicators
Challenges throughout the global supply chain, from factory closures to increased transit times, hav. Read More »
Patrick Shumaker
Senior Manager, Consulting
Fast 50
Minneapolis, MN October 29, 2021— For the 5th time, Ovative Group has been named to the Minneapo. Read More »
Ovative
Insights Team
Holiday 2021 Key Indicators
The 2021 holiday season will require marketers to deliver in new ways to meet customer expectations.. Read More »
Bethany Hawthorne
Director, Client Services
Holiday 2021 Customer Strategies
Holiday is a crucial time for marketers. Against the backdrop of a highly competitive landscape, w. Read More »
Karen Spitzfaden
Senior Manager, Consulting
Holiday 2021 Action
We know you’ve got a lot to consider this holiday season, but don’t panic. In this post we share t. Read More »
Steve Baxter
Executive Vice President, Media
September Trends & Performance
With back-to-school shopping behind us and holiday right around the corner, marketers must assess cu. Read More »
Lindsay Karner
Senior Analyst, Consulting
Holiday 2021 Trends
Marketers should start planning for Holiday 2021 by looking at the consumer first. Understanding key. Read More »
Emily Baker
Manager, Consulting
Ovative Connectedness
Working from home was not a normal practice pre-pandemic. PTO was used for doctor appointments durin. Read More »
Chani Corpus
2021 Summer Intern, Paid Media
Marketer’s Guide to Holiday 2021
Marked by a global pandemic, an election, and the longest shopping season in history, 2020 was an un. Read More »
Steve Baxter
Executive Vice President, Media
iOS 15
Apple’s iOS 15 update was released today and contains several new features that may impact mar. Read More »
Lindsay Karner
Senior Analyst, Consulting
Ovative Sustainability
The holiday season is nearly here, and marketers are being faced with a number of challeng. Read More »
Bethany Hawthorne
Director, Client Services
SEM Brand Safety
In the past year, trust in the media has decreased by 8%, with 50% of people encountering fake news . Read More »
Trushna Visavadia
Intern, Paid Search
Emerging Video Content
Marketers are ditching static images for video, utilizing new emerging formats following the success. Read More »
Jalen Wight
Intern, Paid Media
Ovative Sustainability
With the recent release of IPCC’s 2021 climate report¹ , it has never been more vital for or. Read More »
Emily Zoborowski
Analyst, Display and Paid Social
Digital Experience Optimization
Conversion Rate (CVR) has long been the gold standard KPI for marketing and ecommerce leaders t. Read More »
Andy Hartos
Director, Digital Experience Optimization
Digital Experience Optimization
When measuring and valuing their digital properties, Ovative has found that 80% of organizations we . Read More »
Patrick Johnston
Senior Director, Digital Experience Optimization
Trends & Performance
With Back-to-School and holiday seasons fast approaching, marketers must plan ahead to account f. Read More »
Maddie Boulanger
Senior Analyst, Client Services
Transitioning to Amazon
Amazon is the leading e-retailer in the United States with close to 386 billion dollars in sales i. Read More »
Ben Culbert
Director, Activate Solutions
Customer-Centric Marketing
Customer-centric strategy is one of the most buzz-worthy topics in marketing today, but are marketer. Read More »
Grant Griebenow
Director, Strategy Consulting
Trends & Performance
The end of June marked the close of the first half of the year, and a shift to Q2/Q3 . Read More »
Jake Galarneau
Analyst, Client Services
Measurement Maturity
Marketing measurement is vital to the design, execution, and effectiveness of marketing strategies, . Read More »
Kate Bante
Senior Director, Strategy Consulting
32 Under 32
This year, Ad 2 MN announced their annual 32 Under 32 award theme: The Disrupters – “a prestigious. Read More »
Ovative
Insights Team
Prime Day 2021 Recap
Amazon’s annual Prime Day Event surpassed expectations this year, garnering more than $11 billio. Read More »
Abby Warrick
Analyst, Paid Media
Top 175 Workplaces
Minneapolis, MN June 17, 2021—Ovative Group has been named #9 and one of the Top 5 for DE&I . Read More »
Ovative
Insights Team
Prime Day 2021 Tips
30% of US adults plan to purchase during the Amazon Prime Day event this year, and 27% pla. Read More »
Nick Gee
Analyst, Paid Media
Third-Party Cookies
Marketers are aware that 3rd party cookies are rapidly declining in efficacy, and individual-level t. Read More »
Alex Meyers
Director, Measurement
Trends & Performance
As much of the U.S. continues to inch back toward a more ‘normal’, pre-COVID state, marketers . Read More »
Bethany Hawthorne
Director, Client Services
Testing TikTok
Are you wondering if you should be testing TikTok? TikTok has over 732 million users, and more are j. Read More »
Hanna Christianson
Sr Analyst Paid Media
Marketing Technology
According to a 2021 Forrester study¹, less than a third of marketing decision-makers are using adva. Read More »
Kati Stewart
Senior Manager, Product
Media Response Plan
Each day, marketers are faced with decisions on how their brand should show up to consumers in key m. Read More »
Heather Gray
Director, Client Services
The Minnies
Ovative was honored to be selected as a finalist for this year’s AdFed ‘The Minnies’ award, which ce. Read More »
Ovative
Insights Team
32 Under 32
This year, Ad 2 MN announced their annual 32 Under 32 award theme: The Disrupters – “a prestigious. Read More »
Ovative
Insights Team
Digital-First
Digital-first marketer Ovative relies on internal innovation NEAL ST. ANTHONY, STAR TRIBUNE MAY 1. Read More »
Ovative
Insights Team
Prime Day 2021
Amazon’s Prime Day Event is slated to happen June 21-22, 2021. Marketers must begin digital strate. Read More »
Ben Culbert
Director, Activate Solutions
Office Expansion
Ovative adding more space to Minneapolis offices, plans to keep hiring By Carrigan Miller, Minneapo. Read More »
Office Expansion
Digital Agency Ovative Group Doubles Down on Office Space Despite a hybrid work model and new h. Read More »
EMR Solves
Siloed teams, disjointed business goals, and a lack of understanding around the true value of market. Listen Now »
Chuck Anderson-Weir
Director, Measurement
iOS 14.5 Early Trends
Following the Apple iOS 14.5 release late April, we are seeing emerging trends impacting app downl. Read More »
Hannah Kuntz
Manager, Paid Media
The BrandLab Scholarship
At Ovative Group, we are committed to being Champions of Change in everything we. Read More »
Caitlin McGuire
Manager, Consulting
Trends & Performance
March was a month of significant macro-economic impact, highlighting the need for marketers to tak. Read More »
Bethany Hawthorne
Director, Client Services
Virtual Reality
Written By: Tom Nickel, AR/VR Journey January 11, 2021 1. Have a Big Party 2. Form a . Read More »
Maryjane Glynn
Director, Ovative Marketing
Brand and Performance Marketing
As marketers adapt to privacy changes, direct conversion and performance tactics based on individual. Read More »
Grant Griebenow
Director, Strategy Consulting
Cookie Apocalypse
Last week, Google announced that they plan to stop selling ads based on unique browsing history by n. Read More »
Kate Bante
Senior Director, Strategy Consulting
Super Bowl Performance
Typically attracting over 100 million US viewers, the Super Bowl is arguably one of the largest annu. Read More »
Ovative
Insights Team
Cookie Replacement
According to a recent statement by Google, their new Federated Learning of Cohorts (FloC) software m. Read More »
Tommy McQuillian
Senior Manager, Paid Media
iOS 14
As Apple rolls out iOS 14 updates, there will be significant impact on marketers’ ability to both . Read More »
Stephanie Davila
Director, Paid Media
Holiday Insights
Consumer confidence falters amid COVID surges while in-store traffic rates experience 41% declines. . Read More »
Jen Alcott
Senior Director, Client Services
Holiday Insights
Learn how shipping cutoffs are impacting media performance as consumers rush to find last-minute hol. Read More »
Bethany Hawthorne
Director, Client Services
Cyber 5
Cyber 5 ecommerce performance crushed last year’s results. Read more on industry and Ovative clien. Read More »
Frances Miller
Director, Client Services
Cyber 5
Cyber 5 ecommerce sales are expected to outpace last year by nearly 40%. Competition will be high, a. Read More »
Chris Thueringer
Director, Paid Media
Holiday KPIs
Expecting the unexpected is more critical than ever this holiday season. How can you avoid data ove. Read More »
Bethany Hawthorne
Director, Client Services
Enterprise Marketing Return
Are you a retail marketer wondering how your planned holiday media investment stacks up? Do you hav. Read More »
Chuck Anderson-Weir
Director, Measurement
Amazon Prime Day
Prime Day looked different this year: from occurring in October for the first time, unique consumer. Read More »
Mary Kate Evon
Senior Analyst, Paid Media
Vote!
This year has been a challenging year for Minneapolis, our country, and the world. The Coronavirus . Read More »
Alex Meyers
Director, Measurement
Holiday Planning
The stakes have never been higher nor as unpredictable heading into the holiday season. This year w. Read More »
Steve Baxter
Executive Vice President, Media
Amazon Prime Day
Prime Day official dates were announced early yesterday morning sharing the event will run October . Read More »
Maryjane Glynn
Director, Ovative Marketing
Unified Measurement
Apple’s recent announcement, that the upcoming iOS 14 software will include enhanced customer dat. Read More »
Alex Meyers
Director, Measurement
Healthcare Marketing
As consumers embrace digital-first services, healthcare marketers must create seamless, digital exp. Read More »
Grant Griebenow
Director, Strategy Consulting
Media Pauses
Recent Facebook ad boycotts, budget shifts, and changing social platform dynamics have created new . Read More »
Brennan Bahr
Senior Analyst, Paid Media
Diversity & Inclusion
At Ovative Group, we vow to be champions of change; Fostering a culture inclusive of all dimensions. Read More »
Ovative
Insights Team
Customer Retention
Retailers who have remained open throughout the pandemic have acquired a higher volume of new custo. Read More »
Dianne Anderson
Senior Vice President, Media
Store Re-Opening
As the COVID pandemic continues to evolve, many businesses are faced with a unique opportunity to a. Read More »
Andrew Pierce
Senior Director, Paid Media
Ovative Scholarship
Charitable Giving is a passion for many team members at Ovative Group. Through partnerships with gl. Read More »
Caitlin McGuire
Manager, Consulting
Geo Strategies
In our third edition of “The Marketer’s Guide to Navigating COVID-19,” we are leveraging our . Read More »
Chuck Anderson-Weir
Director, Measurement
Marketing Leadership
In the next edition of our guide to navigating COVID-19, we are highlighting the topics and discuss. Read More »
Dale Nitschke
CEO & Founder
Leadership
As the COVID-19 situation rapidly develops, our teams are doing everything they can to help our cli. Read More »
Steve Baxter
Executive Vice President, Media
Disruption
Lisa Bailey, Vice President of Media and Digital Activation, and Josh Peterson, Senior Director at S. Listen Now »
Ovative
Insights Team
Change Management
The combination of customer-level targeting and personalization, the ever-growing flood of data and . Listen Now »
Jesse Grittner
Senior Vice President, Growth
Customer Privacy
Customer privacy concerns are causing fundamental changes to marketing and measurement. The data w. Listen Now »
Alex Looker
Senior Director, Data Engineering & Solution Architecture
First Party Data
Consumers demand personalization and, despite recent privacy trends, they are willing to share data . Listen Now »
Peter Cragoe
Manager, Activate Solutions
Customer Engagement
In order to stay relevant in 2020, brands must be creative when thinking about new and different w. Listen Now »
Grant Griebenow
Director, Strategy Consulting
Incrementality
A key component of Enterprise Marketing Return is measuring the incremental value of your media. Inc. Read More »
Zac Henschel
Senior Manager, Measurement
Enterprise Marketing Return
Understanding return on investment is the core question marketers must be able to answer about how t. Read More »
Beth McKigney
Senior Vice President, Measurement
Strategic Partnership
We are proud of the partnership we have built with Facebook and honored to be recognized as a verifi. Read More »
Dan Sheehan
Senior Director, Creative Services
Customer Privacy
The advertising industry, by and large, is still dependent on cookie-based tracking technology to pe. Read More »
Alex Meyers
Director, Measurement
Values
Alex Meyers, brand values activist at Ovative Group, speaks to the importance of company values and . Listen Now »
Alex Meyers
Director, Measurement
Holiday Planning
As we approach the holiday season, our teams do everything we can to get ahead of the planning proce. Read More »
Steve Baxter
Executive Vice President, Media
SEO
Scott Dodge, Head of SEO at Ovative Group, reframes SEO as the most undervalued channel in your mix . Listen Now »
Scott Dodge
Senior Director, SEO
Holistic Search
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) work stronger, and more efficien. Read More »
Emily Christon
Senior Manager, SEO
Amazon Prime Day
Amazon sold 175 million products during Prime Day last week, which is projected at $5.8 billion in t. Read More »
Nicole Luczynski
Senior Manager, Paid Media
Customer Strategy
Your customer strategy must be crafted in the context of the broader business. This means segmentin. Read More »
Julia Marks
Senior Manager, Media Strategy
Amazon Prime Day has become the third largest shopping holiday in the United States. For the first t. Read More »
Leadership
Brandon sits down with CEO and Founder of Ovative Group, Dale Nitschke, to chat through priorities a. Listen Now »
Dale Nitschke
CEO & Founder
Data Science
John Chandler, Clinical Professor of Marketing at University of Montana and Andrew Van Benschoten, H. Listen Now »
Andrew Van Benschoten
Senior Manager, Measurement
Multi-Touch Attribution
Most attribution tools show display retargeting driving a $10+ return on ad spend. As a result, digi. Read More »
Danny Shay
Senior Manager, Business Development
Technology Adoption
Many marketers struggle with successful adoption of advanced measurement technology. According. Read More »
Alex Meyers
Director, Measurement
MarTech ROI
Most organizations spend more than half a million dollars annually on advanced measurement tools suc. Read More »
Kate Bante
Senior Director, Strategy Consulting
Diversity & Inclusion
Ellen Walthour, CEO of The BrandLab, and Ingrid Sabah, Analyst at Ovative Group and BrandLab board m. Listen Now »
Ovative
Insights Team
Reporting
When looking at the tidal wave of data available to you as a marketer, it is critical that you stay . Read More »
Chuck Anderson-Weir
Director, Measurement
Incrementality
Many marketers avoid testing the validity of their return on ad spend because they worry that they m. Read More »
Ovative
Insights Team
Change Management
One of the most common mistakes we see when it comes to marketing measurement is an over-reliance on. Read More »
Kate Bante
Senior Director, Strategy Consulting
Enterprise Marketing Return
Enterprise Marketing Return is one part metric, one part mindset. It’s a new metric that unifies . Read More »
Beth McKigney
Senior Vice President, Measurement
eTail West
Focusing on the micro moments throughout a consumer’s journey will pay dividends on the macro metr. Read More »
Lindsay Westover
Vice President, Business Development & Marketing
Site Optimization
You have a website. You want to ensure that both search engines and users can find it. You want to e. Read More »
Patrick Johnston
Senior Director, Digital Experience Optimization
Amazon Strategy
While Amazon remains a thorn in the side of many-a-retail-giant, there’s no denying its outsized i. Read More »
Ben Culbert
Director, Activate Solutions
SEO Reporting
Creating reports for your clients is a vital part of SEO. It’s also one of the most daunting and t. Read More »
Emily Christon
Senior Manager, SEO
DMFS Summit
This week, we spent two days in New York at the Digital Marketing for Financial Services Summit. The. Read More »
Lindsay Westover
Vice President, Business Development & Marketing
Always-On Testing
You’ve fought for this media budget. You’re investing this media budget. And finally, you’re . Read More »
Zac Henschel
Senior Manager, Measurement
Cause Marketing
Liwanag Ojala, CEO of CaringBridge, talks about marketing in the non-profit sector and how Cari. Listen Now »
Dale Nitschke
CEO & Founder
Ad Fraud
Fraudster (n.) – a bad guy scheming up new ways to steal your marketing dollars, right now. Ad F. Read More »
Tommy McQuillian
Senior Manager, Paid Media
Customer-Centricity
Growth is hard to find in today’s retail environment. Leaders of major retail organizations are q. Read More »
Kate Bante
Senior Director, Strategy Consulting
MTA Solution
With Google’s recent decision to close the beta of their Attribution 360 measurement platform, man. Read More »
Jenna Irwin
Senior Manager, Consulting
MN Interactive Marketing Association
The world of marketing is changing – but this isn’t breaking news to anyone. However, one thing Ov. Read More »
Lindsay Westover
Vice President, Business Development & Marketing
Digital Summit
Have you heard of Digital Summit’s Everything: Content conference? It’s a one-day content market. Read More »
Maryjane Glynn
Director, Ovative Marketing
Incrementality
You start your morning by checking email on your phone, one of which is from your favorite place to . Read More »
Alex Meyers
Director, Measurement
Site Performance
Page speed has risen! If your site isn’t keeping up with the trends, then you’re losing business. Read More »
Scott Dodge
Senior Director, SEO
Tableau Conference
Does what happen in Vegas truly stay in Vegas? Not when you’re at the Tableau Conference! Five O/g. Read More »
Jenna Irwin
Senior Manager, Consulting
Holiday Planning
Like a herd of reindeer harnessed together, many retail marketers cannot seem to resist following t. Read More »
Ericka Strickland
Vice President, Paid Media
Incrementality
There are many ways to measure marketing impact — click-throughs, conversions, impressions — a. Read More »
Dale Nitschke
CEO & Founder
Marketing Measurement
There are multiple measurement solutions available to marketers today. While these tools undoubte. Read More »
Alex Meyers
Director, Measurement
Top Workplaces
I am energized by Ovative/group’s #12 ranking on the 2016 Star Tribune Top Workplaces list. Not on. Read More »
Maryjane Glynn
Director, Ovative Marketing
Online-to-Offline
With the ongoing shift of customer engagement and marketing budgets to digital channels across . Read More »
Brandon Wishnow
Executive Vice President, Measurement Consulting