A team of creative strategists, designers and animators sharply focused on understanding how the intricacies of ad delivery on social platforms can be used in our client’s favor to drive improved performance.
Improving campaign outcomes (such as increased conversion volume or more efficient cost-per-conversions) can be done in many ways on Facebook. One way that we have done it is by building creative better suited for the various placements and formats throughout Facebook and Instagram. The Creative Lab has been partnering closely with Ovative’s Paid Social team, all of whom are Facebook Blueprint Certified, to make the most of these opportunities.
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There are limitless ways for brands to optimize performance through digital media. This is motivating for marketers, as evidenced by a 19% increase in digital media spending in the U.S. this year. Craig Pladson, Sr. Director of Marketing at Ovative Group, speaks to how we organize our teams and resources to make the most of this opportunity at the 2019 Digital Summit Conference.