Remixing and reallocating media budget based on optimization to enterprise ROAS.
Defining digital goals and using media mix analyses, incrementality testing, margin data, and customer LTV to align key goals into one value.
Executing shifts that maximize opportunity to overall business goals.
Targeting specific customer segments with media strategies to increase new customer acquisition and maximize the lifetime value of existing customers.
Building the business case to intentionally engage the right customers at the right time to maximize the overall value of your customer base.
Determining value of customer types and testing to understand how segments react.