Measurement Insights
Generation Data Science
John Chandler, Clinical Professor of Marketing at University of Montana and Andrew Van Benschoten, Head of Data Science at Ovative Group, offer [mostly] understandable answers about what data science is and how the data privacy era will continue to increase marketing dependency on advanced measurement.
Riff 1 | What is Data Science? (3:20 – 7:40): “A data scientist is someone who knows more statistics than a computer programmer and more programming than a statistician.”
Riff 2 | Signs of Pushback (7:40 – 15:54): John and Andrew speak to instances in which they have experienced signs of pushback or skepticism, and how they have dealt with those.
Riff 2 | Analytical Tool Kit (15:54 – 19:21): John and Andrew discuss the tools and techniques they leverage in the data science field and what tools will become more common as time goes on.
Riff 4 | Aspiring to EMR (19:21 – 25:10): The doctors provide guidance on the communication and mindset needed to reach Enterprise Marketing Return.
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