Measurement Insights

Google Withdraws A360: Your Guide to finding a MTA Alternative

With Google’s recent decision to close the beta of their Attribution 360 measurement platform, many businesses are in a position where they need to find an alternative solution. Knowing how difficult it is to find an analytics platform that measures the effectiveness of marketing investments among channels, locations and devices, Ovative Group created “Google Withdraws A360: Your Guide to finding a MTA Alternative.” The content within the guide outlines current alternatives offered by Google, Ovative Group’s take on their viability and our recommendation for how marketers should be approaching selecting the proper marketing analytics platform.

After reading this guide, you will understand:

  • What attribution modeling tools are available within Google’s stack
  • The challenges of click-only attribution models
  • What marketers should be considering when selecting an alternative solution
  • Ovative Group’s point-of-view on which solution is best for enterprise measurement

Ovative is a digital-first media and measurement firm seeking to transform the measure of marketing success. At Ovative, we help brands move the needle. We are curious. We value your brand. We want to see you succeed. Connect with us to learn more!

Download the full guide here:


Jenna Irwin

Senior Manager, Consulting

About the Author

Jenna is a Senior Manager on the Consulting team at Ovative. She has more than 6 years of experience at Ovative working with marketing measurement technologies and analytics serving the retail, healthcare, entertainment, and media industries. Jenna leads teams to audit, implement, test, validate, and activate their marketing tools and data to drive business results.

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