Measurement Insights

Online-to-Offline Measurement & Activation

With the ongoing shift of customer engagement and marketing budgets to digital channels across industries, C-Suites are demanding for the ability to measure the impact of digital based on a holistic view of enterprise results. Are you feeling the pressure?

In this whitepaper, you’ll learn to unlock the potential for digital and marketing ROI on a level no other form of optimization can offer. After reading, you’ll be armed with knowledge on the following:

  • Why O2O is important and how it should be prioritized among other strategic initiatives
  • Who within your organization needs to be involved and how you must restructure your team
  • What technology is required to build O2O measurement capabilities
  • How to make digital marketing decisions based on enterprise metrics

Although most organizations would agree that O2O measurement is important for the future success of their business, few have taken steps to adopt this strategic initiative.

Get ready to unlock the potential of O2O capabilities as we take you through a proven process based on real examples of O2O implementation and success.

Download the whitepaper here.

Ovative is a digital-first media and measurement firm seeking to transform the measure of marketing success. At Ovative, we help brands move the needle. We are curious. We value your brand. We want to see you succeed. Connect with us to learn more!


Brandon Wishnow

Executive Vice President, Measurement Consulting

About the Author

Brandon is the Executive Vice President of Measurement & Activation at Ovative. He leads Ovative’s Measurement Consulting practice, responsible for diagnosing and solving business problems and marketing measurement challenges that prevent clients from accelerating enterprise growth. Prior to his current role, Brandon led the development of foundational teams and solution areas at Ovative including our Marketing Analytics Platform (MAP)... Read More >>

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