Vice President, Paid Media

Andy Pierce

Andy is a Vice President of Paid Media at Ovative. He leads the firm’s Paid Social channel practice and is responsible for client satisfaction, team training and development, and channel growth. In his role, he defines new channel offerings and capabilities, maximizing value from media platform partnerships. Andy has led multiple client engagements as a Display and Paid Social channel lead where he was responsible for defining and managing execution of channel strategies and optimizations.

Before joining Ovative in 2014, Andy spent five years at Target in various digital media roles. In those roles, he developed and led display, paid social and mobile strategy, planning, testing, and activation to support multiple seasons and categories. He held display and paid social planning and buying roles at Haworth Marketing & Media and MRM Worldwide for four years prior.

Andy holds multiple Meta and Google certifications and established Ovative’s strategic partnership with Meta for driving enterprise growth and thought leadership in the digital marketing space. A sharp dresser, Andy spends his time away from the office with his spouse and three children, enjoying cabin lake life, and crushing PRs on his Peloton bike.


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