Measurement Insights

The C-Level Mindset with Dale Nitschke

Brandon sits down with CEO and Founder of Ovative Group, Dale Nitschke, to chat through priorities and challenges that the C-Suite is facing and how it’s “all about the do.”

Riff 1 | Priorities of the C-Suite (0:59 – 8:35): Dale hits on what’s top-of-mind for the C-Suite, and the growing focus on the customer.

Riff 2 | When the Going Gets Tough (8:35 – 15:08): Through real life stories from his experience at Dayton Hudsons, Target, and Ovative, Dale gives his take on why it’s so critical to prioritize change during tough times.

Riff 3 | What’s Needed to Drive Adoption (15:08 – 27:10): Dale speaks to what’s next. The C-Level needs to be thinking about enterprise metrics, the long-term view, and how they might empower their team members to do in order to drive meaningful change in their organizations.

Ovative is a digital-first media and measurement firm seeking to transform the measure of marketing success. At Ovative, we help brands move the needle. We are curious. We value your brand. We want to see you succeed. Connect with us to learn more!


Dale Nitschke

CEO & Founder

About the Author

Dale is the Founder and CEO of Ovative. After years of operating a large omni-channel business and leading a customer data initiative, Dale knew there was an opportunity to create a marketing firm that helped clients become more customer centric and drove better performance outcomes. A gap existed between business consultancies and advertising agencies that modern marketing approaches demand. He also... Read More >>

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