Products | Ovative Group

Products

Meet MAP
An analytics platform we built that connects digital media investments to in-store sales.

The Impact of MAP

$25 Million

in cost savings

15% lift

in enterprise revenue

25% increase

in return on ad spend

MAP was built to address many of the critical measurement challenges retailers face.

Connects CRM to digital data to join online and offline KPIs to enable enterprise measurement.

Provides visibility into customer type, along with acquisition, reactivation and retention metrics.

Reporting at the campaign, category and customer level to support regular media optimization.

Utilizes MMM outputs and incrementality testing to reflect a return on enterprise ad spend.

Budget Planning & Forecasting

Remixing and reallocating media budget based on optimization to enterprise ROAS.

Customer Strategies

Targeting specific customer segments with media strategies to increase new

Media Analytics & Testing

Identifying opportunities across and within audiences, channels, devices and

Data Collection & ID Resolution

Track, onboard and integrate data to increase data completeness and actionability across online, offline, devices and channels.

Multi-Touch Attribution (MTA) Measurement

Statistical and custom rules based models that dynamically credit media touch point value to inform tactical level optimizations.

Unified Measurement

Layering in incrementality measures based on in market controlled test results and modeling the impact of budget shifts.

Reporting & Optimization Tools

Budget planning, reporting, and syndication tools used to turn enterprise metrics into decisions into action.

Retail

Cross-Channel Measurement

Financial Services

Omni-Channel Measurement