What MAP Does
MAP was built to address many of the critical measurement challenges retailers face.
Online to Store
Connects CRM to digital data to join online and offline KPIs to enable enterprise measurement.
Customer Segmentation
Provides visibility into customer type, along with acquisition, reactivation and retention metrics.
Media Granularity
Reporting at the campaign, category and customer level to support regular media optimization.
Incrementality Testing
Utilizes MMM outputs and incrementality testing to reflect a return on enterprise ad spend.
