MAP resolves identities by onboarding client’s CRM data and building out customer-level pathing (inclusive of online and offline touchpoints along the path) to understand the various customer level/segment performance of online and offline channels together.
MAP unifies Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) capabilities, allowing us to:
MAP’s data environment powers an on-demand, web-based reporting portal. Reporting and in-depth analytics (including our MMM models) are refreshed weekly, allowing clients to action on insightful marketing performance data on a weekly (and sometimes even daily) basis.
How is my business performing at the top-line?
How has EMR trended over the last month for my channels?
What is driving the EMR performance of each channel?
How healthy is my customer file?
Remixing and reallocating media budget based to maximize Enterprise Marketing Return (EMR)
Targeting specific customer segments with media strategies to increase new customer acquisition and maximize the lifetime value of existing customers
Identifying opportunities across and within audiences, channels, devices and categories to scale your media program while maintaining profitability
We help leaders measure and optimize their marketing spend.
Tracked progression of brand-influenced customers down the marketing funnel to uniquely evaluate and quantify brand performance….View more >>
Tested the incremental impact of targeting existing Direct Mail audience with Paid Social messaging to help drive customers down the funnel….View more >>
Drove efficient new customer acquisition for the state lottery program through integrated media planning and experience enhancements….View more >>
Implemented Ovative’s Marketing Analytics Platform to unlock full visibility into enterprise impact of marketing dollars across participating retailers….View more >>
Working as an extension of the client team in an advisory media capacity to drive incremental impact enterprise impact, maximizing media optimization opportunities across Paid…View more >>
Maximizing Enterprise Marketing Return by delivering a comprehensive view of media leveraging Ovative’s Marketing Analytics Platform (MAP), which integrates MMM, MTA, incrementality, and customer future…View more >>
Building a full funnel, cross-channel media program that is optimized to customer and enterprise growth goals leveraging sophisticated media strategy, planning, and advanced measurement….View more >>
Continuously optimizing to Enterprise Marketing Return by leveraging a cross-channel planning approach, full mix execution, Marketing Analytics Platform insights, and global reporting dashboards….View more >>