Ovative is helping Coach to drive core retail business revenue while aggressively scaling their outlet business model by optimizing to Enterprise Marketing Return (EMR).
To optimize towards Enterprise Marketing Return (EMR), Ovative’s holistic metric that enables value-based bidding, and drive more in-store traffic from Paid Search campaigns, Ovative’s Coach SEM team implemented Store Visit Values (proxies supplied by client) into the backend settings of an automated bidding campaign. This input better informs Google’s automated bidding settings to optimize to a mix of Store Visits and Ecomm Revenue.
Coach sought to gain brand awareness with Gen Z audiences through strategic, full-funnel media placements....View more >>
Maximizing Enterprise Marketing Return by delivering a comprehensive view of media leveraging Ovative’s unified measurement tool, MAP, which integrates MMM, MTA, incrementality, and customer future value across digital and traditional channels....View more >>