Ovative is helping Coach to drive core retail business revenue while aggressively scaling their outlet business model by optimizing to Enterprise Marketing Return (EMR).
To optimize towards Enterprise Marketing Return (EMR), Ovative’s holistic metric that enables value-based bidding, and drive more in-store traffic from Paid Search campaigns, Ovative’s Coach SEM team implemented Store Visit Values (proxies supplied by client) into the backend settings of an automated bidding campaign. This input better informs Google’s automated bidding settings to optimize to a mix of Store Visits and Ecomm Revenue.
Connected digital media to the full customer experience, integrating offline call center data to inform intra-day media optimization for a direct-to-consumer start-up....View more >>
Ovative deployed an innovative solution to expose menu page content to search engine crawlers in order to capture incremental branded traffic and improve conversion rates for a top franchised fast food chain....View more >>