Ovative is helping Coach to drive core retail business revenue while aggressively scaling their outlet business model by optimizing to Enterprise Marketing Return (EMR).
To optimize towards Enterprise Marketing Return (EMR), Ovative’s holistic metric that enables value-based bidding, and drive more in-store traffic from Paid Search campaigns, Ovative’s Coach SEM team implemented Store Visit Values (proxies supplied by client) into the backend settings of an automated bidding campaign. This input better informs Google’s automated bidding settings to optimize to a mix of Store Visits and Ecomm Revenue.
Designed and ran a program to help a Fortune 10 healthcare company double digitally attributed applications by building industry-leading, digital-first customer acquisition capabilities. ...View more >>
Helped a leading social media platform establish an integrated, off-platform holistic search strategy to capture highly qualified users and drive product-level metrics....View more >>