Ovative is helping Coach to drive core retail business revenue while aggressively scaling their outlet business model by optimizing to Enterprise Marketing Return (EMR).
To optimize towards Enterprise Marketing Return (EMR), Ovative’s holistic metric that enables value-based bidding, and drive more in-store traffic from Paid Search campaigns, Ovative’s Coach SEM team implemented Store Visit Values (proxies supplied by client) into the backend settings of an automated bidding campaign. This input better informs Google’s automated bidding settings to optimize to a mix of Store Visits and Ecomm Revenue.
Ovative partnered with Special Olympics Minnesota to drive awareness and registrations for the Polar Plunge....View more >>
Driving efficient growth across B2C and B2B audiences through innovative paid and owned media activation on marketplaces, site optimization and testing, creative services, and product-level measurement rooted in Enterprise Marketing Return....View more >>