Ovative helped Duluth Trading build a leading search program, focused on testing and measurement, to win in local search.
Duluth Trading, an apparel retailer selling in-stores, online, and via catalog, has been running their media through Ovative for 5 years. In order to decrease reliance on catalog and maximize total enterprise sales, we’ve helped transform their marketing program to rely more heavily on digital acquisition tactics that vary by local market depending upon longevity of store presence (used as proxy for brand awareness by market).
4X increase in new customer acquisition
15% lift in incremental enterprise sales
50/50 catalog vs. digital spend mix (two years prior had been 75% catalog, 25% digital)
Ovative partnered with BETA.MN to provide top tech talent with the opportunity to experience the Twin Cities startup scene, with the goal of relocating them to Minnesota. ...View more >>
Working as an extension of the client team in an advisory media capacity to drive incremental impact enterprise impact, maximizing media optimization opportunities across Paid Search, Paid Social, and Affiliate channels....View more >>