Ovative’s SEO team helped this top national casual restaurant chain optimize metadata for both brand and non-branded keyword targets, resulting in major performance improvements across organic sessions and revenue.
Each location detail page on restaurant’s contained non-optimized metadata (title tags and meta descriptions) for both brand and non-branded keyword targets. To improve relevancy signals for the location detail pages, Ovative provided a scalable solution to improve the relevancy and keyword targets across thousands of location pages on the domain.
Duluth Trading, an apparel retailer selling in-stores, online, and via catalog, has been running their media through Ovative for 5 years. Ovative’s SEM and SEO teams work hand in hand to prioritize initiatives that boost organic ranking and content, thereby also driving SEM efficiencies. Ovative developed a sub-category page for cargo pants to boost SEO ranks and increase SEM quality score & conversion rates. ...View more >>
Integrated efforts across Ovative Site Optimization, SEO, and Paid Media teams to design and activate against a holistic strategy to improve the site experience and generate more effective total media performance....View more >>