Diversity, Equity & Inclusion

The ROI of Company Values

Alex Meyers, brand values activist at Ovative Group, speaks to the importance of company values and how they can unlock tangible benefits for marketers and business leaders in general.

Riff 1 | Evolution of Values (1:32 – 7:35): Meyers speaks to the evolution of Ovative’s values, and when it makes sense for organizations to document their values in writing.

Riff 2 | Turning Values into Action (7:35 – 14:25): Meyers dives into the importance of leveraging your values to make decisions about your consumers.

Riff 3 | Fact or Fiction (14:25 – 21:30): Is ROAS an inauthentic measure of return on marketing investment? Meyers provides his point-of-view.

Ovative is a digital-first media and measurement firm seeking to transform the measure of marketing success. At Ovative, we help brands move the needle. We are curious. We value your brand. We want to see you succeed. Connect with us to learn more!


Alex Meyers

Director, Measurement

About the Author

Alex Meyers is a Director of Measurement at Ovative. Alex leads Ovative’s Capability Development team, responsible for defining, building and managing technology products that enable clients to unlock insights across marketing channels and devices. In this role, Alex partners closely with clients to manage Ovative’s analytics technology and capabilities roadmap. In seven years at Ovative, Alex has led multiple... Read More >>

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