Director, Measurement

Alex Meyers

Alex Meyers is a Director of Measurement at Ovative. Alex leads Ovative’s Capability Development team, responsible for defining, building and managing technology products that enable clients to unlock insights across marketing channels and devices. In this role, Alex partners closely with clients to manage Ovative’s analytics technology and capabilities roadmap.

In seven years at Ovative, Alex has led multiple client engagements to define and implement industry-leading marketing measurement & activation strategies and solutions.  Through this work, he has developed industry-leading subject matter expertise in measurement technology. He regularly advises clients and leading technology partners on advanced measurement approaches and trends.

Alex is a dedicated meditation practitioner and teacher, and leads Ovative’s Mindfulness in the Workplace initiative.  He also consistently supports cultural initiatives including defining Ovative’s values, establishing the sabbatical program, and more.  Alex is active in community organizing and local politics in Minneapolis.

Connect with Alex