Awards & Press

Ovative’s Commitment to Sustainability

With the recent release of IPCC’s 2021 climate report¹ , it has never been more vital for organizations across industries to commit to safer sustainability practices. As part of Ovative’s ‘return to work’ efforts, we plan to re-stand up our environmental committee to address these very issues. Here are the steps we are currently taking and where we plan to take these efforts in the future.  

The desire to work with and for organizations that have similar values has become increasingly popular, and this often includes a commitment to sustainability. From supply chain management to distribution to office recycling practices, the key is in taking actionable steps to protect the environment and the people that power any business. For change to begin to take place, we believe the power is in just starting, which is what our environmental committee is dedicated to doing.  


What Steps Have We Taken So Far?  

Charitable Giving Employee Match Program 

By implementing a charitable employee match program of up to $250 per donation, our team members are encouraged and incentivized to donate to organizations of their choice including those that are environmentally focused. Learn more about our Charitable Giving practices here². 

Sustainability Focused ‘Lunch and Learns’ 

To create greater awareness of sustainability issues, we have expanded learning opportunities through ‘lunch and learns’ where committee members discuss topics such as recycling, sustainable power sources, reducing carbon footprint, and more. This empowers team members to take small actions that lead to larger impacts. 

Company-Wide Recycling and Composting 

To reduce waste of food and single-use plastics, we have stocked our office kitchens with reusable utensils and are working to incorporate more zero-waste snacks. As we return to the office post-pandemic, we are frequently evaluating these practices to ensure our reusable materials are safe and clean for team members to use. We have also added composting and recycling bins throughout the office.  


Where Do We Plan To Go Next?  

Participation in Arbor Day and Earth Day 

As team members come back into the office, we will start the tradition of buying and planting trees in our North Loop neighborhood on Arbor Day, as well as hosting recycling events on Earth Day.   

Carbon Off-Setting for Company Travel 

As company travel picks back up, our committee will work with executives on an initiative to offset carbon emissions. To do this, we’ll conduct research on how much carbon we emit for a year of travel and form a strategy to invest (or pull back investment) in order to offset this.  

Renewable Office Energy 

We plan to continue conversations with management of our current office building on investing in renewable energy sources such as wind power. 

Continuous Learning 

As part of the environmental committee broader goals, we will continue to stay up to date on news, updates, and trends related to sustainability and revise our strategy accordingly.  


While we are proud of the progress made so far, we recognize much more can be done and are committed to taking action in driving a more sustainable and eco-friendly future. We will continue to provide updates on our progress. Ovative’s Champions of Change program is rooted in the desire to “Just Do” and “Do More” within our communities to drive social impact and sustained change. Learn more about Champions of Change here².

Ovative is a digital-first media and measurement firm seeking to transform the measure of marketing success. At Ovative, we help brands move the needle. We are curious. We value your brand. We want to see you succeed. Connect with us to learn more! 


1 | IPCC, 2021 Climate Change Report, August 2021

2 | Ovative Group, Champions of Change

Lillian Smith

Senior Analyst, Paid Social

About the Author

Lillian is a Senior Analyst on the Paid Social team at Ovative.

Dale Nitschke

Dale Nitschke

CEO & Founder

About the Author

Dale is the Founder and CEO of Ovative. After years of operating a large omni-channel business and leading a customer data initiative, Dale knew there was an opportunity to create a marketing firm that helped clients become more customer centric and drove better performance outcomes. A gap existed between business consultancies and advertising agencies that modern marketing approaches demand. He also believed that a strong, healthy culture could attract and develop smart, talented team members. In 2009, he formed Ovative to bring media, measurement, and consulting together under one roof to enable an enterprise approach that drives more revenue and grows clients’ customer base.

Prior to founding Ovative in 2009, Dale spent 23 years at Target Corporation where he served as President of and grew the ecommerce business from start-up stage to a $1 billion+ business and established the foundation of Target’s Guest database capabilities. Previously he served as SVP Merchandising at the Department Store Division of Dayton Hudson. Dale has advised retailers and brands globally on business, growth, marketing, and measurement transformation strategies.

Outside of Ovative, Dale is a leader on topics including business strategy, change management, and team leadership. He serves on the board of Allergy Amulet and on the Dean’s Advisory Board of the Wisconsin School of Business at UW-Madison.  He enjoys spending time with his family, up north in northern Wisconsin, playing golf, and cheering on Wisconsin sport teams.

Seth Brand

Senior Manager, Consulting

About the Author

Seth is a Senior Manager on the Consulting team at Ovative.

Amanda McCann

Senior Manager, Consulting

About the Author

Amanda is a Senior Manager on the Consulting team at Ovative, specializing in Retail Media Networks.

Jenny Reinke

Senior Analyst, Measurement Solutions

About the Author

Jenny is a Senior Analyst on the Measurement Solutions team at Ovative.

Annie Zipfel

Executive Vice President, Media

About the Author

Annie is the Executive Vice President of Media at Ovative. She oversees delivery and growth across paid and owned media (digital, traditional, and retail media) and creative services.

Annie has more than 30 years of experience in media, brand management, insights/analytics, marketing, and product. She has also developed large, high-performing teams and built new measurement capabilities. Annie led the marketing team at Andersen Windows & Doors, leading the digital, social, content, customer insights, and creative functions. Prior to that, Annie served in multiple marketing leadership roles at Starbucks, REI, Target, and General Mills, with a keen focus on brand, media, insights, analytics, and measurement.

Annie is an industry leader in brand management, customer insights, e-commerce, social media, and analytics. She enjoys hiking, traveling, cooking, fishing, and spending time with her sweet dog and two sons.

Bonnie Gross

Executive Vice President, Talent Services

About the Author

Bonnie is the Executive Vice President of Talent Services at Ovative. She is responsible for attracting and retaining top talent and creating a culture in which our team thrives personally and professionally. Under Bonnie’s leadership, Ovative has defined an industry leading leadership and development program and transformed our approach to talent recruitment with a focus on diversity, equality and inclusion. Prior to her current role, Bonnie led Ovative’s Client and Business Development team overseeing client satisfaction and new growth opportunities.

Before joining Ovative in 2014, Bonnie spent 13 years at Target Corporate as the VP of digital and Digital Marketing where she led the launch of Cartwheel, an industry-leading social shopping application. Bonnie was the VP of Marketing for Fingerhut for 15 years prior to joining Target.

Leander Cohen

Analyst, Consulting

About the Author

Leander Cohen is an Analyst on the Consulting team at Ovative.

Will Silva

Analyst, Measurement Solutions

About the Author

Will is an Analyst on the Measurement Solutions team at Ovative.

Sarah Chang

Sarah Chang

Analyst, Consulting

About the Author

Sarah Chang is an Analyst on the Consulting team at Ovative.

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