Awards & Press

Star Tribune Names Ovative Group a Top Workplace for the Ninth Year

MINNEAPOLIS, MINN. June 25th, 2024 –– Ovative Group was ranked 25th on Star Tribune’s 2024 Top 200 Workplaces list. This is Ovative’s ninth consecutive time on the list, and its first time ranking in the large company category. Additionally, Ovative won the 2024 Top Workplaces Leadership Award for large firms. 

Over the past few years, Ovative has expanded its national footprint by opening offices in New York City and Chicago. Since 2021—the year Ovative’s second office opened in New York—the company has increased its headcount by 165%, from 200 to 530 employees.

Ovative continues to invest in building a culture that attracts, inspires, and retains a diverse workforce. “We know the world is always changing, so we’re here to keep listening, learning, and investing in ways to be a place people want to come, belong, and contribute to the impact we drive,” said Dale Nitschke, Founder and CEO of Ovative. Through its Champions of Change program, Ovative’s team takes DEIB action through four key initiatives: cultural agility education, equitable operating practices, charitable giving, and skills-based partnerships. 

Ovative’s mission to fearlessly unlock potential has served as the foundation for their custom development program, Elevate. This year, Ovative developed their Elevate Leadership Platform (ELP) to provide common language across these pillars, incorporating Values, Mindsets, and Skillsets. These pillars help team members self-assess, develop, and coach against key Ovative expectations. 

Ovative also won the 2024 Top Workplaces Leadership Award for large firms. This special recognition is a testament to Ovative’s leadership team, which is committed to evolving and empowering its team to do great work.  

One of our founding beliefs as an organization is trusting people to do the right thing. We balance prioritizing moments of connectedness to build relationships and spark collaboration, along with setting clear expectations and objectives so the team is empowered and trusted to work together to drive our growth,” said Nitschke.  

Read more about this Top Workplaces special award here. 

Ovative continues to serve its clients in impactful ways across media, measurement, creative, and consulting. New brands including professional basketball teams, the Minnesota Timberwolves and the Minnesota Lynx, and athletic lifestyle clothing brand, UNRL, recently joined Ovative’s roster to move the needle in media strategy and measurement. 

Top Workplaces recognizes the most progressive companies in Minnesota based on employee opinions measuring engagement, organizational health, and satisfaction. The analysis includes responses from over 79,000 employees in public, private, and nonprofit organizations across Minnesota. See the full list of companies here. 

 

ABOUT OVATIVE GROUP 

Ovative Group is an independent media, measurement, creative, and consulting firm. Ovative fosters strategic growth and maximizes marketing performance for clients across retail, CPG, hospitality, food & beverage, healthcare, and other industries. Ovative’s team of experts measure the holistic impact of marketing on clients’ total business using its proprietary metric, Enterprise Marketing Return (EMR). To help marketers transform marketing into a driver of sustainable growth, Ovative created a proprietary suite of integrated MarTech products called Emrge. Ovative is recognized as an industry leader, receiving awards from Digiday Technology Awards, Google Premier Partner Awards, USA Today’s Top Workplaces, Inc. 5000, AdWeek’s Fastest Growing Agencies, and more. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter. 

For media inquiries, please contact: [email protected] 


Ovative

Insights Team

About the Author

Ovative is a digital-first media and measurement firm seeking to transform the measure of marketing success. At Ovative, we help brands move the needle. We are curious. We value your brand. We want to see you succeed. Connect with us to learn more!

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