SOCIAL MEDIA
Build a social program that works as one connected system.
Most brands run paid social, organic, creator, and commerce as separate workstreams with separate goals. The result is wasted spend, inconsistent messaging, and no clear picture of what social is actually doing for the business. Ovative’s Social Diamond framework connects these elements into a single social media program designed around your customer. We plan, activate, and measure social as one integrated system so every dollar and every post plays a role in driving real business growth.
$242M
Incremental revenue on flat spend for major retailer
+218%
Ecom ROAS from social campaigns on Meta, Pinterest and TikTok for national retailer
+59%
Year over year growth in net subscriber adds from social-centered campaign
$20.6M
Net business lift from a single social-based talent partnership
OUR CLIENTS
PAID SOCIAL MANAGEMENT
Full-funnel paid social that scales with your business.
Paid social gets expensive fast when it’s managed too narrowly. We build full-funnel programs across Meta, TikTok, Pinterest, Snapchat, and emerging platforms, with creative, audience, and budget decisions informed by what’s actually driving incremental results. That means structured testing, creator content integrated into the paid mix, and performance tied to incremental revenue and new customers instead of platform ROAS alone. The result is a program that scales without wasting spend.
HOLISTIC SOCIAL STRATEGY
Make every post part of a bigger brand story.
Social is where your brand voice lives and where culture is shaped in real time, and it’s not all about paid campaigns. We help you build a content strategy that connects owned content, creator partnerships, and trending moments into a cohesive presence that earns attention and feeds your paid program. From content calendars and creative audits to creator-led storytelling, we make organic social a growth driver with clear ties to brand health and revenue.
SOCIAL TESTING & MEASUREMENT
Prove what social is really doing for your business.
Many social programs rely on simple reach and engagement measures, but can’t answer the question that matters: is this driving revenue? We build measurement frameworks that connect paid and organic social to real business outcomes using incrementality testing, marketing mix models, and creative performance analytics through our EMRge platform. You get clear answers on where to invest more, what creative is actually working, and how social compares to every other channel.
