Commerce Media Measurement Transparency Guide

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Article authors: Chelsey Lang | Steve Baxter

ARTICLE AUTHORS

Chelsey Lang

Director, Retail Media Measurement

Chelsey is the Director of Retail Media Measurement at Ovative Group, where she leads the charge in unlocking new insights and impact from retailer data. A natural problem solver and data detective (with elite reality TV knowledge), Chelsey brings a “just do” attitude to driving innovation, challenging traditional media measurement, and making work more fun.
Steve Baxter

EVP, Retail Media

Steve is known for redefining the box instead of just thinking outside it. His "what if" mindset drives him to solve our clients' toughest measurement challenges and set the pace for the industry. As EVP of Retail Media, he leads a team of change-makers who take on that challenge daily, driving profitable growth for clients.