Awards & Press

Ovative, Tapestry, and Meta Talk EMR

Tapestry, the parent company of Coach, Kate Spade New York, and Stuart Weitzman, has seen incredible digital through the pandemic. Dale Nitschke sat with Tapestry and Meta to discuss our transformative partnership that drove a 323% revenue increase using EMR.

This best-in-class partnership has increased Tapestry’s digital performance 3.5x through organizational alignment, testing, and optimization to Enterprise Marketing Return (EMR). Focus on customers, testing digital strategies to win, and relentless teamwork has grown Tapestry’s revenue by around 323%, acquiring 15 Million new customers across brands.

Check out the full conversation here.

Read more about our partnership with Coach, one of the Tapestry brands, in this case study.


Insights Team

About the Author

Ovative is a digital-first media and measurement firm seeking to transform the measure of marketing success. At Ovative, we help brands move the needle. We are curious. We value your brand. We want to see you succeed. Connect with us to learn more!

More Awards & Press

32 Under 32

Five Ovative Group Employees Win ‘32 Under 32’ Award 

Five Ovative experts were recently honored as winners of AdFed Minnesota’s annual ‘32 Under 32’ Awards, with 21 total... Read More »


Insights Team


Ovative Group Named a Finalist for the 2023 Digiday Media Buying and Planning Awards 

Ovative has been named a 'Media Plan of the Year' finalist for the 2023 Digiday Media Buying and Planning... Read More »


Insights Team

Ovative Named eHealth AOR

eHealth Named Ovative Group as Media Agency of Record

eHealth selected Ovative as its new full-service media agency. Ovative will oversee eHealth’s omnichannel strategy and execution.... Read More »


Insights Team

accent bar