Awards & Press

Ovative, Tapestry, and Meta Talk EMR

Tapestry, the parent company of Coach, Kate Spade New York, and Stuart Weitzman, has seen incredible digital through the pandemic. Dale Nitschke sat with Tapestry and Meta to discuss our transformative partnership that drove a 323% revenue increase using EMR.

This best-in-class partnership has increased Tapestry’s digital performance 3.5x through organizational alignment, testing, and optimization to Enterprise Marketing Return (EMR). Focus on customers, testing digital strategies to win, and relentless teamwork has grown Tapestry’s revenue by around 323%, acquiring 15 Million new customers across brands.

Check out the full conversation here.

Read more about our partnership with Coach, one of the Tapestry brands, in this case study.


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About the Author

Ovative is a digital-first media and measurement firm seeking to transform the measure of marketing success. At Ovative, we help brands move the needle. We are curious. We value your brand. We want to see you succeed. Connect with us to learn more!

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