How Enterprise Marketing Return Solves Common Marketing Pain Points

Siloed teams, disjointed business goals, and a lack of understanding around the true value of marketing channels makes it impossible to measure the holistic impact of marketing efforts. Watch as Ovative’s Director of Measurement Solutions, Chuck Anderson-Weir, discusses how Enterprise Marketing Return (EMR) provides action-oriented answers to the pain points marketers face every day.

Pt 1 | What is Enterprise Marketing Return? (0:00 – 0:21): Enterprise Marketing Return (EMR) is a new measure of marketing success, incorporating all the things that are most important to your business and unifying your organization under one common goal.

Pt 2 | The Four Pillars of EMR (0:21 – 1:09):

1. Enterprise Revenue (online and offline sales)
2. Future Customer Value (acquisition, retention, and lifetime value)
3. Incrementality (causal impact of marketing determined through testing)
4. Profitability (incorporating margin to emphasize the bottom line)

Pt 3 | How does EMR Solve Common Pain Points? (1:10 – 2:20): When business leaders come to us with questions about how to drive their business forward, they often express common pain points that are stalling progress. Enterprise Marketing Return (EMR) solves these in a variety of ways, including measuring marketing from a customer-centric lens and unifying teams around a common goal.

Pt 4 | Holistic Impact (2:21 – 2:39): Chuck emphasizes Ovative’s belief that you must understand the holistic impact of marketing to make the best decisions for your business and EMR can help you do that.

Ovative is a digital-first media and measurement firm seeking to transform the measure of marketing success. At Ovative, we help brands move the needle. We are curious. We value your brand. We want to see you succeed. Connect with us to learn more!

Chuck Anderson-Weir

Senior Director, Measurement

About the Author

Chuck Anderson-Weir is a Senior Director of Measurement Solutions at Ovative.  Chuck leads a team of measurement experts, responsible for helping clients get the maximum value from marketing measurement solutions.  He helped create Ovative’s proprietary technology – MAP and established Enterprise Marketing Return (EMR) at Ovative. Prior to joining Ovative, Chuck spent 5 years at Target in multiple internal... Read More >>

More EMR


EMR Reveals the Best and Worst Marketing Tactics Ahead of Holiday 2023 

As we head into the 2023 holiday season, budgets are tighter than ever, meaning we can expect consumers to... Read More »


Insights Team

Enterprise Marketing Return

Transforming Health Insurance Marketing Success with Enterprise Marketing Return 

The health insurance industry has a complicated business model, and industry standard metrics fall short of answering important marketing... Read More »

Kelsey Pahl

Director, Media Strategy


Optimize your Media Mix with the 2023 EMR Power Rankings

As budgets are tight, it's important to make every media dollar count. Use Ovative's EMR Power Rankings to find... Read More »

Shelby Tietel

Senior Analyst, Measurement Solutions

accent bar