Chuck Anderson-Weir is a Senior Director of Measurement Solutions at Ovative. Chuck leads a team of measurement experts, responsible for helping clients get the maximum value from marketing measurement solutions. He helped create Ovative’s proprietary technology – MAP and established Enterprise Marketing Return (EMR) at Ovative.
Prior to joining Ovative, Chuck spent 5 years at Target in multiple internal consulting roles across pricing, promotional, and competitive strategy. He stood up Target’s first team dedicated to Target’s strategy for competing with Amazon and implemented a media mix modeling to optimize Target’s weekly circular ad to drive incremental in-store trips.
Chuck combines his love of ice sports and bringing people together to organize winter activities at Ovative. This includes creating championship Ovative teams across broomball, pond hockey, and curling. Chuck lives in South Minneapolis with his wife Eleanor and their two cats (Minerva & Oscar).
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